SEO Features You Must Have on Your New Website

SEO is the crux of the entire digital marketing technology that arbitrates the volume of traffic to the website. Obviously the largest traffic source is organic search which is dependent on the quality and standard of your website. It clearly indicates that your website should be SEO friendly. There are a number of aspects in your website that take the lead to drive more traffic to your website and generate leads. Let us have a look at a few core components that define a well optimized SEO friendly website.

Responsive Website Design

Responsive website design is the approach of making a website responsive for some specific features like screen size, platform and orientation of the users device. The website should hide, shrink, resize or enlarge automatically to function well on different types of devices and windows.

It means if you care about your business then it is a must for you to have a responsive website design, this is the future of technology because as you can see that more & more people are moving towards mobile devices when they search for products & services.

And We are very happy to announce that we have been listed in the list of Top 30 Responsive Web Design Companies of April 2021.

Responsive Website Issues:

Screen size and dimensions of different types of devices: The components of the website need to be re arranged according to the screen resolution and the dimensions of the display device. So there should implement the flexible layout for each type of screen orientation and functionality.

Flexibility for images and icons: The graphics experience is crucial for determining the user satisfaction and SEO success. Images and icons should be resized according to the device. Images should be scaled up well and should not take too much time for loading.

Self-explanatory navigations: The navigations of the website for the desktop is different from the navigations for the mobile device. For some websites, the navigations may be labelled on the top for the design for desktop, which may be inconvenient for the mobile device design. Responsive web design approach is responsible for this convenience. For mobile users, the touch action is used for navigating and selecting items whereas desktop users use a mouse. This should also be taken into consideration.

Horizontal alignment of table data: The appearance of the table data may cause ambiguities for the different types of devices. Table data could be split into different rows as the size and dimensions of the devices change.
Removing and hiding content/elements: Some specific contents or elements should be hidden or removed for the appropriate devices. This is one of the main goals for a responsive web design.

Title Tag and Meta Description

Title tag indicates the title of a web page which is displayed on search engine results pages – the clickable headline for the given result. Title tag implies the information regarding the page content. Meta description is the short text appearing under the page URL. The title tag and Meta description are important factors for a good SEO strategy as it tells the user and the search engine what they can expect from clicking the particular link. Well optimized title tag and meta description with the main keywords will help you to drive more traffic to your website as the title tag and meta description explain what the page’s content is about. And it increases the number of clicks and traffic, which have a huge impact on rankings.

High-Quality and Well Optimized Content

Search engines encourage and rank high valuable content that is authoritative, relevant, useful and engaging. Content is the king and the content should be of enough quantity, with the relevant and required keywords. The search engines are not looking for any duplicate or copy content.

Internal Linking Structure

A decent internal linking structure enables search engines to appraise the importance of the pages of your website. Links to high-value SEO pages should appear and prominent more often. An appropriate structure for internal linking helps the user to proceed with your website more easily, the navigation through the website becomes conducive and thereby reduces the bounce rate. It also helps to improve your ranking for certain keywords by linking it from other posts. It becomes easy for the search engine to crawl and index your website.

Robots.txt and XML Sitemaps

Robots.txt tells the crawlers not to crawl and access some links as they may contain some sensitive information. An XML (Extensible Markup Language) Sitemap is used to explain all URLs on a website. Both these factors are helpful for indexing and crawling and ranking high on search engines.

Accelerated Mobile Pages

Accelerated Mobile Pages aim to provide a smooth functioning of the website for the mobile users. Mobile pages are optimised for fast loading with Accelerated Mobile Pages. This is another important SEO feature you must have on your website.

What Not to Include on Your New Website:

Duplicate Content

Your website should be fresh and unique. Do not include any copy content or duplicates. Your website content should not be present anywhere else.

Keyword Stuffing

The relevant keywords should appear throughout your website and contents but do not make the readers feel like the content is created for the sake of keywords only. The content must be informative and do not stuff the keywords.

Creating and Publishing Contents Not Related to Your Keywords

The purpose of SEO is to improve the rank for the required keywords. It will be a big mistake if you create and publish the content that is not about your keywords.

Forgetting Site Speed

The page speed is an important factor to be considered for better SEO optimization. Many are neglecting this concern and it is a big pitfall.

Broken or Redirecting Links

Some sites may have broken links or links that redirect instead of linking directly to the target page. Identify and rectify the broken or redirecting links, otherwise it will be a colossal challenge for the search engine for crawling and ranking higher.

A well-organized and designed website should be developed inclusive of the adequate SEO features to accomplish your goal. Your website should be visible at the top of the Search Engine Result Page to create a good level of satisfaction for your brand among the targeted customers. So the compliant SEO features should not be neglected. Not only should the users, the search engine also be convinced for your website. Implement the proper actions to make your website relevant to the users as well as the Search engines.