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Every search engine has secret algorithm to rank any web-page. Also there are strong chances that Search Engines change their algorithm frequently and in irregular pattern. Different SEO professionals have their own views regarding optimization to earn better ranking. But here we are discussing some of the important factors which every SEO professional thinks, can contribute greatly to improve site ranking.
While studying what matters most to a Search Engine always remember: Search Engines analyze each page individually on any website. So each and every page of your website is an opportunity to boost up your ranking. It means you should focus for optimization of following factors on every page.
Inbound links are off-page factors due to which website-owner has very little control over them. Thus high quality, quantity and diversity of inbound links work as votes for your website, which ultimately indicates status, popularity and quality of your website on the WEB. Also note that inbound links from the homepage of a website have more rank boosting power as compared to the links published on pages deep within the site.
Link Diversity means you have inbound links from a wide variety of websites which is another signal for search engines that your website is really worth of high ranking.
Inbound Link Anchor Text
Anchor text is the clickable text on which when a user clicks he is redirected to the web-page linked with that text. Anchor text which contains target keywords of your web-page significantly improves chances of high rank of your website.
HTML Page Title
It is a bonus factor. Since it is an on-page factor thus it is really easy to optimize it. Moreover it quickly affects the rank of your website.
Visible HTML text on page
It is obvious that for getting high rank for a particular keyword, that keyword should appear on your webpage. Keyword density is an old concept which says that your webpage contains a certain percentage of keywords. For modern SEO this is outdated concept. In fact if you page has robot-readable text you can beat most of your competitors. Include as many as keywords to state your message clearly to the robot.
This factor indicates that how much importance Search Engine[s] give[s] to your webpage. It is an assumption in the market that if a webpage has high ranking other pages of the same site will get advantage. Wrong this is completely wrong thinking e.g. www.sony.com is a website which has higher ranking if we talk about keywords related to electronic goods but same website has poor ranking or low authority for keywords like dance, clothes etc.
Freshness of Content
According to latest analysis this is quite clear that Google is focusing on displaying fresh content to the users. For example Google News has method to determine the publisher which displays fresh news e.g. Google knows The Hindu displays news little earlier than other news publisher. So Google assumes other news as the republishing of the news of The Hindu. Google is now going to use this method in web-pages too. So it is bad news for the publishers who copy and paste from other sites.
Fresh content is the demand of present market. So does it is a tool to build up good ranking.
This is another factor which gives information to search engines that since how long your site is alive. This also gives clues of popularity and status of your site to SEs. In general for newer domains it is difficult to build-up high ranking. But market has also seen some website performing superbly within couple of months. So be careful while choosing or changing domain name.
Apart from above factors one need to focus on website speed, key-word in URL, Meta description, alt tag, picture tag etc. In last we can conclude that search engines like Google have their own list of number of factors affecting site ranks. But for a starter above written factors can also bring dynamic shift in his website rank.