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Shiv Gupta

Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don't give fluff or “high-level” advice. They just give insanely actionable plan that works.

A Complete Guide to Squarespace SEO

by Shiv Guptaupdated on March 7, 2020November 6, 2017
Guide-to-Squarespace

Squarespace is one of the various websites in the realm of the world wide web that help progress the building of websites and related systems. People who are trying to make sure that their website is popular and noticed, take advantage of the Squarespace world. With the help of Squarespace, we have seen many artists and musicians, even small restaurant owners, along with photographer hold …

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SEO vs Social Media

by Shiv Guptaupdated on April 22, 2022February 6, 2017
SEO-vs-Social-Media

When the desire to bring traffic towards a business strikes, the major white hat options that are available as routes are social media and search engine optimization. These two are both very useful traffic generating strategies that however have core differences that make one appropriate for a situation where the other would be a short sale. While a lot of people weigh them against each …

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Brand Busters

by Shiv Guptaupdated on August 28, 2021January 24, 2017
Brand Busters

Are you sure about the quality of your business?  Is your branding able to hold up the same standards in Search Engines, as it holds in the market? Okay you must have a trademark on the product name of your company. There are Free Trademark Search tools for trademark registration. Do you think that assures the high value in the eyes on Search Engines about …

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What’s Next After Perfect SEO

by Shiv Guptaupdated on April 22, 2022January 24, 2017
Perfect-SEO

When all strategies have been implemented, and a website is now up and running, getting as much traffic as the servers can handle, it becomes imperative that action be taken to maximize on the visitors. Compare it with a company placed at a location with people coming in through one door and leaving through the other, they are not going to buy unless convinced to try out a product or in the least spoken to. Websites replaced storefronts, they didn’t replace the need for interaction with potential customers. The question of what comes after perfect SEO is one that companies never ask, even when they pay agencies to place their website at optimal positions in search results.

Generate an Email List

When a potential customer walks into a shop and leaves their phone number so you can call them when a product model they need becomes available, the same lead making process is achieved through interactive forms placed on landing pages. Just as you would follow up with the storefront example, gathering visitor’s contact information through opt-in forms allow communication after their visit and when done correctly, usually leads to them buying what they visited for.

Build a Social Media Following and Engage With It

A social media presence well utilized usually gets sales calls flowing in just as good if not better than any other strategy. From social media, your business can put on the perfect face that gets customers comfortable discussing their requirements with you, to which you should be prepared to convert into sales. When sales are now happening, social media presents a platform where you can support clients and hope they share their experience with the billions of other social media profiles all potential customers depending on what you sell.

Create Media Rich Campaigns That Run on Other Platforms

When the website that has dynamic content about your products and services reaches a perfect state, it is time to get creative and encourage people to spend more time talking about your business. If you sell mobile phones, for example, posting videos of yourself unboxing devices that are in high demand and even running a competition that has one lucky winner taking home the device is a sure way to get your company on everyone’s radar. Sales figures start to pour in and requests for your expertise will stand as. Each campaign launched on external platforms, even offline publications needs to be measured and refined to get your business the best results possible over the duration of the competition.

Professionals in the SEO field know being found is just the start of what could be your business’s success, or it’s total failure, both conditions which are determined by what you decide to do after achieving the elusive perfect SEO scores on all your website assets. Paying heed to new trends and responding to what works at any given time in addition to everything discussed above is a sure way to make a killing.

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Why Content Is the King When It Comes to SEO

by Shiv Guptaupdated on April 22, 2022January 24, 2017
content-is-king

Since Google implemented smart ranking engines that filter content rich websites and place them on top of search results pages, everyone has been pressed to make great content that gets readers in love with their sales campaigns. Before content was the key determinant of online effort’s success or failure, the competition to make a sale was not as crowded as it is nowadays. A company …

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20 Reasons Why It’s Time to Make Your Website Responsive and Mobile-Ready

by Shiv Guptaupdated on March 7, 2020January 24, 2017
Responsive-website

Using smart phones and mobile internet is now becoming a latest trend followed by many youngsters and also businessmen. Most of the computer based internet users are now changing their mode to the mobile internet. They are becoming as the mobile internet users because they browse many things instantly through their smart phone and its internet connection. This is why it is highly demandable to …

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How to Have a Successful Local SEO Campaign

by Shiv Guptaupdated on March 7, 2020January 24, 2017
Local-Business

Every businessman thinks about how to have the best in class local SEO campaign to promote their business in the local market. They have different options to pick at any time to shine in the business world locally. On the other hand, they need to prefer the most successful SEO Campaign from the local SEO Company on time to realize their wishes entirely.   Every leading …

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What Is Web Designing?

by Shiv Guptaupdated on February 13, 2020December 6, 2016
Web Designing

With time, internet has become a crucial part of everybody’s lives and its importance cannot be neglected. It has, therefore, become mandatory for you to have your presence felt online to give your business greater exposure. Web Designing is an art of building websites to display content that may include text, audio, video etc. Web designing plays an important role to get you more customers …

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Online World for Your Business

by Shiv Guptaupdated on August 17, 2022December 6, 2016
online world for your business

The world today is online. People buy shoes, clothes and accessories online. Transfer of funds even, is done online. Transactions can be done sitting in front of your PC, typing in your credit-card details. It could be said that businesses today, would flourish at many folds if promoted on the internet. It is estimated that in one’s entire lifetime, one may not even be able …

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7 Excellent Tips for Lead Nurturing That You Must Apply

by Shiv Guptaupdated on August 17, 2022December 6, 2016
Lead Nurturing

Lead nurturing refers to the process of creating and developing good relationship with buyers at every single stage of the sales funnel as well as each step of the journey of the buyer. Lead nurturing is mainly centered on marketing and efforts of communication. It is about listening to what prospects want and then providing information as well as appropriate solutions to their various needs. …

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