If you want to focus on only one channel for your company’s lead generation, it should be LinkedIn. It is the best platform to generate qualified leads. Are you one of those people who struggle to get connections and generate qualified leads on LinkedIn? Well, you aren’t the only one who struggles to search for leads on LinkedIn. There are half a billion active profiles …
Do you want your company to be a top industry leader? Are you trying to develop a content marketing strategy to boost your business but don’t know how? If you said yes in your mind, then you have come to the right place. Content marketing is crucial for a business. Especially a B2B brand. If you search on Google ‘How To Create A B2b Content …
The world has changed. Isn’t it? Gone are the days when businesses used to do marketing sales with big banners on the roadside, pamphlets, and with telecallers. Telecaller marketing is still in practice, but do you think it is effective? Because people like you & me don’t even wanna listen to them. When you realize it’s a call from a telecaller or a company you …
Are you one of those who despite having an awesome product or service still get less than 20% business from referrals or word of mouth? And you are trying to figure out how to grow your business without burning HUGE money in marketing. Do you know that 92% of individuals trust word-of-mouth recommendations, making it one of the most trust-rich forms of advertising? And 76% …
Twitter is a place where people hang out to have real conversations, whether it’s about seasonal clothes, personal interest, or the stock market. That’s why Twitter is one of the important social media platforms to promote your business. However, it’s not easy to increase followers and boost and sustain engagement on the platform. It takes real effort, uniqueness, and a robust strategy to catch success …
Decisions of Corporate and marketing firms are deeply linked with the customer’s data but how significant these numbers are? Data-driven solutions have taken over the marketing industry. People tend to rely on data to move forward with decisions. A study reveals that 84% of businesses enhanced their customer experience based on data-driven marketing approaches and saw a rise in income. So let’s address the elephant …
Google News is a platform that aggregates news articles available on the internet and shows them based on authority, relevance, and freshness. The news articles are organized into eight categories depending on your language and location. That simply means news articles from different sources will be presented together on the same topic. The purpose of Google News is “to help everyone understand the world by …
Learning SEO could be an overwhelming process as there is lots of misinformation available on the internet. But there are some resources created by industry experts which can help you learn SEO like a PRO! In this article, I’m going to give you the best free SEO resources and some excellent tools that will make your learning process easy and comprehensive. So, let’s start with …
What do you think makes your company’s marketing efforts successful? Any idea why your company is doing well or not so well? If it is not doing well then how are you going to improve and, if doing well then how can you make it better? If you can’t measure it, you can’t improve it. Peter Drucker What are your marketing KPIs that help you …
Are your marketing campaigns being ignored? No matter how creative and appealing your marketing content is. Writing for somebody you do not really know can be challenging. This is exactly why we need the buyer’s persona. You have to be very clear with what you are offering and how it is going to help your audience. If done correctly it can be a huge advantage …
