Are you looking for lead magnet ideas but can’t seem to come up with any that your target audience would be interested in? Lead magnets are essential for increasing conversion rates. Your lead magnet, whether it’s a discount or an eBook, may make or break how many new leads you get. It will also have an effect on the quality of the leads. The Lead …
Whether you are just in the process of launching a new business or already owning one small business. But the thing that is extremely important for the business is a strong online presence. And of course the success of any small business depends on the marketing strategies Marketing tactics are used to assist a company in achieving its sales and branding objectives. Marketers use a …
Every marketer today is curious about marketing automation, but are often unsure which options are appropriate for their businesses. Many of you have already achieved content marketing strategy or email marketing through marketing automation tools which are algorithm-oriented. Now, the plus point is that these tools keep on revising themselves to produce a strategy that is customized to your company’s futuristic goals. You may have …
Do you know Consumers who received coupons or notifications from a neighboring retailer increased their visits by 79 percent, and 65 percent of those customers completed a purchase? Geofencing marketing is the tactic used to engage the mobile users and get them attracted to your brand Mobile marketers use this technique to promote products and services and through this customers receive personalized content based on …
Business officials and marketers adjusted their system with tech upgrades. To survive the worldwide pandemic disaster, business authorities and marketers upgraded their systems and implemented Artificial Intelligence in marketing along with relocating their workplaces to home desks. This was accomplished by working from home, utilizing official resources, and doing data analysis while maintaining security. Now, the only thing that remained constant in these uncertain times …
Running a social media campaign is quite different than managing your social media profiles. Unlike your social media marketing campaign tends to go on for a certain period of time and that too for a specific purpose. But the strategy that you need to take to run a social media marketing campaign might be different than you usually use for a social media marketing strategy. …
Advertising has evolved significantly during the previous decade with some technological shifts. Hence, it has opened various options to reach your target audience. We have seen the rise of digital marketing and advertising through websites’ ad place. Business owners desired more adverts to be placed on other people’s websites in order to increase the number of people who saw their brands. This resulted in a …
Imagine people visiting your website but not making a purchase; obviously, you don’t want them to leave without making a purchase. So, what are you going to do in such a condition? You can retarget them. After all, a re-targeted audience is 70% more likely to convert than just cold customers? But again the question arises, how are you going to do that? Well, in …
As a business owner, you cannot overlook any step of the customer journey in order to design a successful ecommerce website that converts. From your landing page to contact us page, every part of your ecommerce website needs to be designed carefully.; The conversion process through an ecommerce website is just a multi-layered process that influences the Customer Behavior. The main factor behind the conversion …
Many businesses nowadays use SEO to target specific regions. However, if your goal is to increase your brand awareness and gain attention from nearby audiences, doing local SEO isn’t enough. The solution to this is “Hyper Local Marketing”. It can help you increase foot traffic in the neighborhood by using hypertext keywords and on-page optimization. In this blog, I’m going to talk about what is …
