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Shiv Gupta

Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don't give fluff or “high-level” advice. They just give insanely actionable plan that works.

Best Practices For Robots.txt SEO

by Shiv Guptaupdated on June 10, 2022June 10, 2022

Search Engine bot index and rank your website, but you hold more power over the robots than you can even think. This power is provided you by the robots.txt text file which is one Robots Exclusion Protocol (REP) with directives such as Meta Tags and Sub-directives such as ‘follow’ and ‘no-follow’ links. In webmasters tools, robots.txt sitemap provides the locations of web pages to your …

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How Does User Experience Affect SEO?

by Shiv Guptaupdated on August 31, 2022June 9, 2022
user experience in seo

Have you ever visited a website and found there is something wrong with the website. The navigation menu is missing, the page isn’t loading properly, or pop-ups prevent you from seeing the page at all. That is an unsatisfactory User Experience (UX). A user experience designer improves the Accessibility, Usefulness, and Pleasure provided in the interaction with a website to increase user happiness. Good user …

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A Definitive Guide To 302 Redirect SEO

by Shiv Guptaupdated on September 9, 2022June 8, 2022
A Definitive Guide To 302 Redirect SEO

It’s critical to improve your chances of being found in online searches to be successful in today’s modern business world.  Differentiating yourself from your competitors by ranking higher in search engines is a wonderful way to do so… Continue reading to see how 302 redirects might improve your search engine ranking! In today’s fast-paced digital world, ranking online is critical to success, especially as a …

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The Ultimate & Surprising Facts About Graphic Design

by Shiv Guptaupdated on June 7, 2022June 7, 2022
graphic design

It’s difficult to imagine life without graphic design in today’s society. In some senses, we never have: visual communication is as old as our opposable thumbs, but with a long trip from stone implements to digital tablets.  In a nutshell, graphic design history is a story that covers the entirety of human history and can inspire and inform even today’s graphic designers. For one thing, …

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A Beginners Guide To Knowledge Graph SEO

by Shiv Guptaupdated on September 24, 2022June 6, 2022
knowledge graph seo featured image

Google will do its best to offer you the most relevant and useful results, no matter what you search for. Google is unquestionably a necessary component of any internet user’s life. You may use Google to find practically anything, from information to purchasing items.  In reality, Google processes about 71,000 search inquiries every second. Over the years, Google has introduced various algorithm updates, including Panda, …

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SEO Tracking Metrics To Monitor Performance

by Shiv Guptaupdated on June 6, 2022June 6, 2022
seo tracking metrics

Setting defined SEO KPIs with your internal team and SEO (Search Engine Optimization) agency is crucial when it comes to measuring organic search marketing success. Without the proper SEO tracking metrics in place, assessing your SEO effectiveness becomes more difficult as time goes on, and your chances of getting the most of your performance. So, what exactly should you be keeping an eye on? The …

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Interlinking For SEO: Everything You Need To Know About It

by Shiv Guptaupdated on June 6, 2022June 2, 2022
interlinking for seo

Internal links are the powerhouse of your SEO (Search Engine Optimization), much as mitochondria are the powerhouse of the cell.  Internal links offer the energy your sites require to rank higher, similar to how they provide energy to your body. For Google to recognize the value in your pages, it must first locate, categorize, and value them.  But, without your support and instruction, how is …

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Newly & Amazing Social Media Statistics And Facts

by Shiv Guptaupdated on June 3, 2022June 2, 2022
social media statistics

SEO (Search Engine Optimization) efforts are made so that your websites catch the eyes of search engine crawlers and you rank on SERPs for more organic traffic inflow. But, the other way of catching the eye of your target audience within the online organic traffic is through Social Media Marketing (SMM). According to Search Engines, “As of June 2020, Google owns 88% of the search …

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9 SEO Growth Hacks To Help You Stand Out Of Google SERP

by Shiv Guptaupdated on August 17, 2022June 1, 2022

Are you looking for SEO strategies that have a quick impact? True, an SEO (Search Engine Optimization) investment’s entire return period can take a lengthy time. However, there are several things you may do to make an immediate difference. When you’re first starting with SEO, having to wait for any evidence of your efforts can be discouraging. When it comes to search engine optimization, getting …

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The Ultimate Guide To Semantic SEO

by Shiv Guptaupdated on September 24, 2022May 31, 2022
semantic seo

Semantic SEO is a relatively recent form of SEO (Search Engine Optimization) that focuses on improving organic ranks by exploiting semantic connections between words.  The hitch is that search engines like Google are headed in this direction, so future-proofing your company is essential if you want to stay ahead of the competition. This guide will teach you all you need to know to start or …

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