LET’S GET STARTED
- 1 Plumbing Marketing: From Where You Can Start
- 2 How Can You Market Your Plumbing Business to Double Your Clients?
- 3 Online Plumbing Marketing Ideas
- 3.1 List Your Business In GMB (Google My Business)
- 3.2 Pour Some Local SEO Magic
- 3.3 Get A Website Done
- 3.4 Target Your Market Through Social Media
- 3.5 Submit Your Business To Online Local Directories
- 3.6 Collaborate With Other Businesses For Cross Promotion
- 3.7 Retarget Your Ideal Customers
- 3.8 Manage Your Online Reviews
- 3.9 Generate High DA Links
- 4 Offline Plumbing Marketing Ideas
- 5 BONUS POINT
- 6 TIME TO WRAP UP!
- 7 FAQs
The way plumbing businesses used to work has completely changed now.
Earlier, people used to choose a plumber recommended by the builder or contact local directories. But now, people rely on Google search results to book a plumber for their work.
Running a plumbing business has its own difficulties and challenges.
But don’t worry! I am here to help you.
Many of you might be thinking you just need a website to serve online but this is half true… You need to have Digital Marketing Services as well along with the website.
Well, I am not saying you can double your sales and clients just with Digital Marketing or with a website.
You can double your clients with offline marketing too.
Want to know how?
This article is all about that. Stick till the end to learn how you can double your clients and revenue with online and offline marketing.
Plumbing Marketing: From Where You Can Start
Internet marketing is the best platform from which you can start marketing for your plumbing business.
I am saying this because mobile searches are growing in many home services verticals and Plumbing Services is one of them.
You must have understood the idea from this data which is about the importance of internet marketing in the plumbing business.
Now the thing is, Internet marketing is not only about having a website or sitting in front of the computer all day to analyze the traffic on your website, it is much more than that.
But don’t worry! I have got your back!
I have brought you some easy plumbing marketing ideas that you can apply right now to double your clients.
So, put your reading glasses on and get ready for this ultimate guide to enhance your client base and get some plumbing ideas for business.
How Can You Market Your Plumbing Business to Double Your Clients?
Do you know, most home services consumers don’t have a company in mind when they run a search?
This is a great opportunity for you to convert those undecided searches to your side.
This simply means, when somebody wants a plumbing service, they don’t search for it by name of the brand or the company.
That’s why you need Marketing strategies to grow a plumbing business as it can land a large client base.
Now, just think about it. You still have an opportunity to turn those undirected searches to your platform.
The question is; How would you do that?
To know how you can do that, you need to read further.
So, let’s get started!
Online Plumbing Marketing Ideas
List Your Business In GMB (Google My Business)
The first step towards creating an online presence of your business is to list your business in GMB (Google My Business).
GMB is a service provided by Google to list your local business for free.
Let me explain to you with an example:
I searched for a plumber in Canada and got the results like this.
I got three shops opened on my screen along with address, contact number, service hours, and reviews.
These results appear like this because they are already listed on GMB.
It is a primary part of Local SEO and helps people discover your business more easily.
You can put the important information related to your business such as your business name, your working hours, contact information, and business address.
It is not too difficult to list your business in GMB. You can easily understand the Complete Google My Business Guide.
You can also do that in just 5 simple steps:
Step no.1 Just Go to Google My Business. You will get a page that appears like this:
Step no.2 Click on ‘Get Started’. Your screen will open like this;
Here, you have to fill up your business name and the category of your business. Then, click on the Next button.
Step no.3 After that, insert the address of your business.
And, click on the Next button.
Step no.4 Now, you need to insert the contact number of your business.
If you have a website, copy the URL, and if you don’t, just click on ‘I don’t have a website.
Then, press the Next button.
Step no.5 After that you need to verify your business.
To verify your business, you can choose any one of these methods: postcard, email, phone number, etc.
Then, type your contact name and click on the Next button.
You are verified now.
Your online shop is ready to rock!
It is the simplest and yet most effective marketing idea to double your clients. When somebody wants to get plumbing services and searches for them on Google, your plumbing service is likely to appear.
Pour Some Local SEO Magic
So, now your business is listed on GMB, but the thing is, there are lots of other businesses listed on GMB like yours, so how would you rank higher in this cut throat competition?
How will you make the customers choose you before others?
Don’t be scared! I am not asking such questions to scare you, I am just asking it so that you could make your facts clear.
When customers search for services and get the results, they tend to compare the results with the other Top 5 results and make the decisions accordingly.
And if your business is not ranking on Top 5 results, the chances are, your targeted customers will never contact you.
This is exactly where Digital marketing for plumbers work.
Let me provide you with a Magical Solution for this problem and that is Local SEO (Search Engine Optimization).
Going with Local SEO or hiring a Local SEO expert for your business can help you rank your business locally.
The Local Seo Expert Works On Many Things To Rank Your Business Like;
First of all, they work on generating backlinks that include a business name, business address, contact number, and working hours.
Such backlinks work as references for your business, and Google takes this as an authentic source of information and ranks your business higher before others.
Then, they work on creating citations. They list your business on citation sites to make Google see it as a genuine business. Citation sites are just business listing websites.
Then, the Local SEO Expert works on generating reviews, ratings, creating posts on GMB, and sharing.
By doing all these activities on your GMB, your business will rank higher without any doubt for sure and help you get more clients than before.
Read more: How Important Is Local SEO for Your E-Commerce Site?
Get A Website Done
Now, the third plumbing marketing idea is to create a ‘professional-looking website’.
For getting the best professional-looking website, you need to search for one of the best Web Developers.
Besides this, you must have basic knowledge about the website as well. You must know those things that make your website look good and attract more customers.
Here are some tips to make your website look amazing and rock on the internet:
A) Choose The Appropriate Fonts Along With The Background
Fonts and background color set the tone of the website. If your fonts and background colors are not attractive, the customer will bounce back.
This is because he would not find any reason to stay.
Your fonts and background should be as attractive as the image given below:
You can take inspiration from this website and plan accordingly.
B) Select An Attractive Favicon
Favicons are the tiny icons that show up on the tab. It represents your brand.
It is also helpful in standing out for your website when someone bookmarks your page.
So, make sure you have an attractive and innovative favicon on your website.
C) Apply Big & Clear Images
When you use large images on your website. People tend to get their eyes stuck on them and will read about the image.
Consumers feel more engaged with a larger and clearer image.
Try to go with professional photographers instead of getting google stock images.
D) Choose The Right Color Contrast
You should choose the right color contrast so that the visitors can easily read. The right color contrast is important in between the texts and the background.
For example, you can look at this screenshot, the color of texts and background are highly contrasting. That’s why the text can be read easily.
By keeping all these things in mind, you can get an attractive and well-developed website that will boost your client base for sure.
Getting a website is not a big thing, but getting a website that will bring you clients is a big thing.
Read more: What is SEO Friendly Website Structure & Why is it Important?
Target Your Market Through Social Media
If you think you can target the market only through your website and GMB then, you will end up losing a larger part of your audience.
Here, you need Digital marketing for plumbers’ business along with social media marketing.
Social media marketing is one of the most effective strategies for plumbing advertising ideas.
There are 3.78 billion users on social media.
So, if you don’t focus on this audience, you will end up losing the goldmine.
Do you know Facebook is the market leader of social media with 2.32 billion monthly active users? Facebook is one of the most widely used platforms.
You can use Facebook ads for plumbers.
Facebook ads for plumbers would be a very effective tactic to grab the large market because it is the king of all social media platforms.
You can design any type of ads like picture ads, video ads, or content ads while going with Facebook ads for plumbers.
Now, just think about it, how much market you can grab just with Social media marketing.
Not only this but there is more…
Social media marketing has been very effective according to 73% of marketers.
Many of the renowned brands continued to do social media marketing because this is very effective and enhances their businesses.
So, do you have any reason not to go with social media marketing?
You can choose all the social media platforms to market and grow a plumbing business-like: Facebook, Instagram, Twitter, etc, and get a high return on your efforts.
So, what are you waiting for? Just get started on social media to rock your business.
Submit Your Business To Online Local Directories
Now let’s understand the fifth step for plumbing marketing ideas. Submitting your business listing to local directories will help you a lot to double your clients.
A local directory lists your business along with other credentials like business address, contact number, working hours, and location.
It also posts pictures of your business and gets you more reviews and ratings online.
It helps your business improve its online presence and dominate the online market in your niche that is ‘Plumbing’
Submitting your business to local directories can help you in several ways:
A) Improves Online Presence Of Business:
When local people search for your business and it frequently appears on their screen, it enhances their trust in your brand or businesses.
50% of estimated queries come from local intent on Google; that simply means if your business is appearing on many local directories such as; Yelp, Angie’s List, YellowPages, or Google My Business, the online presence of your business is improving.
B) Dominate The Search Results:
When you list your business in so many high-ranking online local directories with high ratings and rankings.
Your business is likely to appear on the screen and get more clicks.
Now think about it in the context of creating a monopoly.
C) Boost The SEO Of Websites:
If you are thinking Local directories have nothing to do with the SEO of your website, then you are wrong.
They complement each other.
If your business has a good reputation on Local directories, it will also boost the search results for your website.
Read more: 500+ Top Local Business Listing Sites – Citation Database
D) Enhances The Reputation Of Your Business:
If you have noticed properly, in local directories, there is one more column of reviews and ratings.
Where a customer can leave a review after they receive your services or products. This helps in enhancing the reputation of your brand.
Even a negative review could be a learning experience for you if you know how you can do that.
Collaborate With Other Businesses For Cross Promotion
The question that might be buzzing in your mind after reading the word ‘Cross Promotion’ is that somebody else will promote my business. Right?
But now you might be wondering, “Why would somebody else do that for me?”
The answer is simple because you will also do the same for other people.
It is a marketing tactic that is used for expanding the client base, for both your business and the other one you are collaborating with.
Cross-promotion is not something new. It is just like promoting your business with the help of other businesses on a platform.
Now, Let’s Understand Some Business Cross Promotion Ideas Online For Plumbing:
A) Find A Business With Same Target Audience:
Let’s understand this point with an example.
You have a plumbing business, so you can collaborate with an electrician.
That electrician can promote your business on his website or social media handles and in return.
You can also do the same.
This deal would be beneficial for both parties.
After that, plan out how long this cross-promotion lasts and what type of Ads will be conducted.
B) Offer Discounts On Partnering Services:
You can also run Ad campaigns for discount offers on taking both the services together.
That’s how you can grab the market of one other to your side.
And above all, it would be a beneficial deal for both businesses. You can collaborate with other businesses like; electricians, housebuilders, carpenters, etc.
All these businesses are suitable for collaborating with plumbing businesses.
Retarget Your Ideal Customers
Not every person who visits your site will purchase, so now you must target them again and get them back to take your plumbing services.
You must retarget them with some smart marketing tactics.
Now the question is how will you do that?
Don’t worry! I will tell you everything!
I will give each and every tactic to retarget your potential customers
Social Media Ads
The social media marketing expert uses the tools and software to detect the visitors on your website and track their performance to retarget them. It helps in targeting Facebook Ads, Instagram ads and Twitter ads, etc.
When somebody visits your website and doesn’t take services or doesn’t make the purchase, the tool tries to retarget them by showing your business ads everywhere on social media.
So that when the customer sees your advertisement everywhere he tries to visit your website again and probably make a purchase.
Manage Your Online Reviews
Reviews and ratings are a very crucial part of any business because those are not in your control.
You may have a professional-looking plumbing website, but if you cannot satisfy your customers, nothing else really matters.
Customer reviews are important as they tell other customers whether to purchase your service or not.
As a plumbing business owner, you must gather reviews and ratings on your website and social profile.
Tips To Get More Reviews:
1. Add your Review Link On Your Website
Your website page must contain a Review CTA and also includes the reviews of your existing customers. This encourages them to be your customer and also write a review for you.
2. Ask For Review In Person
When you have a good conversation with your customer at the store and your customer is happy. Then, you have a great opportunity to ask for reviews.
You can ask for a review like this:
“I am so glad we could help you. If you don’t mind sharing a review on Google for us, it would help us a ton”
3. Ask For Google Reviews on Google Feedback Form
After the consumer takes your service, you can ask them to fill up the Google feedback Form, in which you can also ask them for a review on Google.
Reviews are essential for your online presence. It represents your authenticity. So, don’t hesitate to ask for it.
Generate High DA Links
Well, understanding this concept is not hard, but you just need to be fully attentive here.
You need to generate High DA Backlinks for your website.
Now, the question here arises is; What is Backlink?
A backlink is just a link given from one website to another one. For better understanding, let me help you with examples.
Let’s say you have a plumbing service website and somebody with an electrical service website has a link for your website.
So the visitors on the electrical service website will also visit your website through the link.
Now, the question that might be buzzing in your mind is, “How would I do that? I don’t have a tie-up with any other service website.”
Well, we also have a magical solution for that and its name is HARO (Help A Reporter Out)
It is a platform that connects journalists and bloggers with relevant expert sources.
Offline Plumbing Marketing Ideas
Have A Referral Program
Referral programs are nothing but word-of-mouth marketing. Referral programs let the customers experience the brand first and then they share it with their family, friends, and colleagues.
Your customer acts as a brand advocate here.
The purpose of the referral program is to bring new customers to your business.
You can also use a referral program as one of the plumbing marketing ideas.
Let’s understand this concept by taking an example of Uber:
When Uber was new, it started its referral program by giving each customer a personalized referral code. Whenever someone opens the account with their referral code, both parties get the first ride for free.
I gave this example to show you that you can also run a referral program like this.
You can also provide some discounts to people on referring your services. To get discounts, people will refer to your services as much as possible.
It’s a highly profitable deal for you.
You can get inspiration from this plumbing service. They also have a referral program for their customers and you can also get your clients double by applying these plumbing advertising ideas.
Have A Partnership With A Builder
It is one of the easiest plumbing advertising ideas for getting more clients. Builders often have projects in which they need services like electrical services, carpenter, labourers, and plumbing services.
Try to have a partnership with builders if you can. It is always beneficial for you.
You need to find builders who are expanding their properties in new areas. By collaborating with them you can easily get many home projects.
Give serious rates and arrange the agreements as per the convenience of both parties.
Networking Within Locals
Networking within the local community will bring you lots of clients. You can attend local events, corporate events, etc, and there you can exchange your business cards with other businessmen.
You can use a platform name: meetup.com. Here you can easily find the upcoming events near you.
You can easily build new connections.
You can also create your brand awareness which will eventually help you get more business and clients.
If you are thinking that sharing business cards is such an overrated thing. Then you are wrong.
Your business cards give you an opportunity to build close relationships with other businessmen.
Suppose you are at an event, and a businessman comes to you with his business card.
Now you can’t say “Oh! I forgot my business card at home or at the office”.
That’s why always keep your business card with yourself.
Then, the second thing is; create a good first impression. For that, make your card attractive and eye-catching. Use your logo, business details, and the right colors that give your card a professional look.
Also, your business card should be preferable too.
If your business has the right professional look, the chances are you will get more business from other businesses.
Create Demonstration Videos On Your Website
You can create demonstration videos on your website. Such videos are created to share knowledge about how to do a specific task. It is one of the best plumbing marketing ideas.
A demonstration video is a step-by-step video about teaching a specific task!
You can use demonstration videos about plumbing, or you can teach them small tasks related to plumbing. So that you can get a large audience on your website.
Now, you might be thinking; ‘Okay! I will create demonstration videos but how is it beneficial for me?’
They will help you in the long run for sure!
Let’s understand further.
1. Proof Of ‘Company Does What It Says’
When you create a demonstration video, you teach them how to do some little things on their own. Also, you do the promotion of the company as well.
After they purchase your service and you provide them exactly what you said. It becomes proof of doing what you said.
2. Provide A Demo Of Your Services
When you post demonstration videos on your website, you actually provide them with a demo of your services. You tell them the way you work.
3. Visual Support To Your Audience
When a customer wants your service, they first explore your website and watch your demonstration videos which actually give them visual support to the ones who are going to be your customers.
TIME TO WRAP UP!
So, here are both online and offline plumbing marketing ideas to double your clients. You can apply to them right now to get double clients.
These are some of the easiest and less expensive ideas to go with.
Even if you get stuck at any point in the article, you can comment below in the comment section.
I am always ready to help!
1. Are these online marketing tips expensive?
No, these are not expensive at all. If I talk about GMB, you can do it on your own but you would need to hire a person or agency to do local SEO and that too is not expensive.
2. Which software can I use to make demonstration videos?
For making demonstration videos and posting on websites, you can use software like adobe after effects, adobe premiere pro, Filmora, Kinemaster, Da-Vinci, Final Cut-Pro (only for Apple users), CyberLink PowerDirector 365.
3. How can I find the events happening around me?
For that, you can use a website like; meetup.com. Here you can easily find the events happening around you.
4. Which one is the best social media platform where I can target an audience to grow my plumbing business?
Well, you can use all the social media platforms like Facebook, Instagram, and Twitter, etc. but if you still ask the best social media platform for targeting the audience. Then, I must say it’s Instagram.
5. Can I submit my business on online Local Directories on my own to grow a plumbing business?
Yes, you can do that on your own but for better results, take the help of somebody experienced.