LET’S GET STARTED
- 1 Global Social Media Statistics
- 2 Facebook Statistics
- 3 Pinterest Statistics
- 4 Twitter Statistics
- 5 Instagram Statistics
- 6 YouTube Statistics
- 7 Conclusion
SEO (Search Engine Optimization) efforts are made so that your websites catch the eyes of search engine crawlers and you rank on SERPs for more organic traffic inflow.
But, the other way of catching the eye of your target audience within the online organic traffic is through Social Media Marketing (SMM).
According to Search Engines, “As of June 2020, Google owns 88% of the search engine market share in the US”
The social media market plays a very important role in the four pillars of a digital market, those are:
- Brand Awareness
- Community Engagement
- Lead Generation
- Conversion Through Sales
Making social media, the builder of better relationships between your brand, and customers with a better following or more active community efforts by providing your brand goals and culture through your social platform.
That is why, today, social media has been proven to be one of the best marketing strategies with over 4 billion people using social media from 4.66 billion internet users that are mostly covered percentage of the population where you can find your target audience.
Here, the article provides you with new & amazing social media statistics and facts that would boggle your mind and satisfy your curiosity with numbers in thousands, billions, and trillions.
So, let’s get started.
Global Social Media Statistics
Social media is the location where almost all the internet users are present. This has made social media become the most powerful weapon used by marketers today.
Social Media Marketing aids your business with popularity, growth, and sales while spreading their brand awareness among the target audience present on social media.
Analysis from various industry-specific websites reported growth of internet users from 2.14 billion as of 2012 to 5.3 billion in 2022, which is more than double in a decade.
Till 2022, there were five billion internet users worldwide, which is 63% of the global population. From the total, 4.65 billion were social media users as shown in the graph below:
The Data and Analysis reports one of the most interesting facts about social media that regards the daily time spent on social media platforms which has been increasing.
“In 2020, the average daily time spent on social media by U.S. users amounted to 65 minutes.”
Presenting social media statistics in the USA as a tremendous opportunity for businesses online by using social media platforms for digital promotion and among these Facebook is the top player in the global market as shown in the bar graph below:
This picture provides a clear view of social media platforms that are big players in the U.S. used for the digital marketing of your business.
Here Are Some Crazy Statistics About The Social Media Market
4.5 Billion Social Media Users
By the year 2020, the usage of social media is one of the most famous activities online and reports more than 4.5 billion social media users.
This has made a promising increase in a number to almost 4.41 billion in the next few years.
Read More: Social Media Engagement: Factors That Influence It And How To Do It Well
Average Customer Has Seven Different Social Media Accounts
Every month, the average consumer switches between seven different social media platforms.
82% Of The Population In The US Had A Social Networking Profile
In 2021, 82% population in the United States had a social networking profile, representing a two percent increase from the 80 percent usage reached in the previous year. This equals approximately 223 million U.S. social media users as of 2020.
Nearly 2.5 Hours Of Time Get Spent On Social Media Per Day
Social media users spend 147 minutes, or 2 hours 27 minutes on average every day.
53% Of Web Page Requests Come From Mobile Phones
92% of the world’s internet users now connect via mobile, and the data reveals that roughly makes around 53% of all web page requests now come from mobile phones.
So, the opportunities for you to attract your target customers through social media apps are much higher than other means.
2.9 Billion Active Users On Facebook
Yes, around half the population of internet users uses Facebook, that is an exact population of 2.936 billion active monthly users worldwide in April 2022.
This makes Facebook the most popular social media platform in the world. And this platform adds 500,000 new users every day which makes up for 6 profiles per second making it to be a rapidly increasing platform.
Read More: Everything You Need To Know About Facebook Retargeting
69% Of American Social Media Users Are On Facebook
69% of American social media users are on Facebook, from which around 79% of the U.S. adults use Facebook actively and 74% check it every day.
Now, the U.S. population has reached 332 million people in 2022 which makes 54% of all Americans that have actual accounts.
33 Minutes Per Day Is The Average Time Spent By Americans
By January 2021, the average time spent by American users on Facebook was 33 minutes per day, and that was the platform with the largest amount of time spent daily, followed by TikTok and Twitter.
King Of Social Media
Though with an estimated 270 million fake Facebook profiles, Facebook was the leading social media platform till 2020, as shown in the graph below.
Now the platform has reached 59% of social media users making it the “King of social media”
53% Of Consumers Are More Likely To Shop With A Business They Can Message
The picture below contains statistics about Facebook pages. The data shows, 79% of fans would likely to purchase a product measured online and 74% would recommend a product or brand here.
These statistics and meta goals of Facebook promote the idea of better revenue for businesses as consumers are 53% more likely to shop with a business they can message.
Pinterest is the most underestimated social media platform but has the most dedicated following and users.
This platform has diverse elements and assets such as images, gifs, and infographics with a promising and big-spending audience, most dedicated and engaged audience of any network.
Here Are Some Amazing Interesting Facts About Pinterest
433 Million Monthly Active Users (MAUs) Worldwide
By the first quarter of 2022, Pinterest had 433 million monthly active users (MAUs) worldwide, up by roughly 2 million users in the previous quarter which is quite an impressive digit after the social media market giant, Facebook.
This is an interesting fact about social media, Pinterest as this platform saw a crazy leap of over 430million monthly users from 2016, which makes only 4-6 years of exponential growth.
77.1% Female Demographic
Pinterest, for women, makes 77.1% of the population use Pinterest as they hold a deep emotional connection to the platform and use it to aspire and motivate themselves.
Whereas for men it is only used more as a visual bookmark.
According to a 2020 Pinterest report, “Six out of every ten Pinterest users worldwide are female”.
Though this demographic includes different ranges of people from 18 years old to 65+ years old, the most active users of the Pinterest community are between 25 to 34 years as shown in the graph below:
In 2014, the male audience hit a 41% growth with the average time spent on Pinterest being tripled to more than 75 minutes per visitor.
One-Fourth US Population Uses Pinterest (86.35 Million)
“From the countries with the most Pinterest users 2022, as of January 2022, there were 86.35 million Pinterest users in the United States, making it the country with the most Pinterest users by far.”
Being the leading country, the United States provides insight into the Pinterest audience size to be double the other Pinterest User countries such as Brazil (with 27%), Mexico (17.86%), and Germany (15.12%).
As illustrated in the graph below.
Based on this graph, the US alone handles the majority of Pinterest users on the digital marketing platform and therefore, is pretty effective in influencing them.
The Average Time Spent Is 14.2 Minutes
Users of Pinterest are very enthusiastic and comfortable using the Pinterest app to set, or would rather pin their aspirations, and goals and effectively set ideals for themselves on this platform.
With an average of 14.2 minutes spend on the platforms, the users, especially females put that the platform provides every detail of the things you would need to become your ideal self.
3x Conversions With 32% Higher CTR
Shopping advertisements on Pinterest provide users with the shopping options and thus, have a 3 times more conversion rate with shoppers coming here to confirm their purchases.
Marketers are then more comfortable with spending an expenditure of 100s of millions of dollars on the annual advertising expenditure of Pinterest since 2017 as shown in the graph below.
Pinterest presents an opportunity to shoppers, and marketers on this platform to get a 32% higher Click-Through-Rate than any other social platform available that could provide featured lifestyle images within the ads.
To be honest, Twitter became an accidental social media networking site, which makes it a secret weapon, a blessing in disguise.
And the impression it puts on the targeted customers portrays it as a social networking giant that attracts customers, increase brand awareness, and influence buying decision of potential customers
Here Are Some Surprising Statistics About Twitter
Read More: 25 Proven Ways To Increase Twitter Engagement To Double Your Followers
500 Tweets Per Day
These 500 tweets per day are sent from registered Twitter accounts and 92% of all tweets were made by just 10% of the users on Twitter.
This 10% of users are the reason for the majority of content consumed by users daily. 44% of these users had made accounts to leave before ever sending a Tweet but they remain a consumer of content and news form provided content.
These tweets make approximately 6000 tweets every second which influences users as 31% of them are more likely to remember something they have seen on Twitter.
22% Of Americans Use Twitter
From the global market, only 22% of Americans use Twitter when performing social media marketing for their brand campaign.
As, 77% of Twitter users would think about a brand if their tweets are replied to, though that doesn’t mean you have to reply to every one of them, just reply to the one related to your industry and which would influence potential customers buying decisions.
More than half that is around 65.8% of US companies employ 100+ employees that use Twitter for marketing campaigns.
Millenials Spend Over 35 Minutes/Day
Millennials are the role models of youth (z generation) who along with other age demographics spend over 5 hours a month browsing through Twitter and 35 minutes per day.
The affluent millennials make up 80% of Twitter users as shown in the data below:
This statistic aids marketers to decide whether to use Twitter for their social media campaigns or not.
Now, from these 42% of US-based youths are Twitter users who have college degrees, and thus, impact their current audience.
Note: The tweets that are shared among users of similar interests could increase retweets by 160% if they have images within them.
Instagram is a part of the meta corporation which also handles the Facebook company but does use more visual-based, photo and video sharing media elements on its platform.
Here are some facts about the social media market of Instagram as of its current statistics.
Read More: 9 Powerful Tips For Your Instagram Marketing Strategy
Instagram Has Over 1 Billion Active Users
With roughly 1 billion active users monthly, Instagram is one of the most popular and used social media platforms today. Especially its social media photo-sharing app is popular in the global arena.
These statistics provide you with the opportunity of catching the attention of your target users on this platform that is more active here than on any other platform.
4.2 Billion Instagram Likes Per Day
With a total of 157 million users in the United States and 201 million in India, you have the ultimate chance to catch your target users’ interests by posting 1 to 3 times a day. (as shown in the picture below)
Instagram receives at least 4.2 billion likes per day which are real-time opportunities for your business to interact with users and have insights while also, attracting them to your business for certain leads, conversions, and sales
29 Minutes Spend Daily On Instagram
Instagram is a no-bar business place, that means any and every business can promote their products, brands, and services with the right tools and timings.
On average, an Instagram user spends 29 minutes a day on the platform and 15 minutes a day on the app.
In short, the time, a user spends on the platform helps you analyze and being up a campaign for your targeted users such as by creating content for a limited time.
37% Of American Users
Instagram users spend an average of 29 minutes on their Instagram account, uploading 95 million photos daily and 400 million stories on user updates.
Among 37% of American Instagram users, 34% are US teens that agree that Instagram is their favourite social network and so, you could make your social campaign here, if you are targeting this z-generation.
Instagram has been introducing new elements for visual appeal to attract more internet users regularly. Currently, its monthly active user is 1.47 billion, who on average spend at least 29 minutes on this platform daily as claimed in the data below.
Being the second most visited site, YouTube ranks third on the most searched queries list too after Google and Facebook.
Here are some shocking facts about the social media market for the YouTube platform.
Read More: Youtube SEO For Beginners: Rank Your Videos On YouTube
2.6 Billion Unique Users
YouTube is a well-known model of a successful and paying business website that have 2.6 billion unique users.
The 2.6 billion unique users on YouTube are celebrities, influencers, and other different categories of entertainers, teachers, and philosophers who promote their businesses online through optimized marketing.
According to a report about YouTube, “In Jan 2020 alone, the site received over 20 billion visits, and 1.947 million of these were unique.”
The 20 billion visits are presentable numbers of online traffic that are attracted on 38 Million channels across YouTube watching the available content of 1 billion video content used for online promotion, brand awareness, and testimonies provided in the data below
This data confirms that out of billions of Users only 30 Million users log on to YouTube regularly.
Read More: How To Use YouTube For Lead Generation- 11 Most Effective Ways
Watch Time: 40 Minutes Per Day
The watch time of an average person on YouTube has been restricted to 40 minutes of content video a day making several changes over the years to customers’ demands for unique, to-the-point, and content-relevant videos
So, the average person watches 40 minutes of YouTube content a day and YouTube provides around 1 billion mobile video views per day that people love watching on YouTube every day.
Therefore, an ideal length of your YouTube video must be 10 minutes, although videos between 7 to 15 minutes also perform well in attracting the targeted customers just keep them as long as they need to be.
90% Of Adult American YouTube Users
A surprising statistic of nearly 2 billion users are visiting YouTube every single day, and videos are the famous tools for entertainment and education like-wise.
The United States is the second country that has a leading YouTube audience size of 247 million after India with a 467 million YouTube audience as of April 2022 shown in the bar graph below.
Now, from these 247 million US-based audiences, 91% are 18 to 24-year-olds adults who view tutorials, movies, entertainment clips, and how-to YouTube videos, and 37% of millennials aged 18 to 34 years binge watch YouTube every day.
50% Of Marketers Currently Use YouTube In Their Marketing Strategy
With more than 500 hours of video content uploaded to YouTube every single minute, and about 32% of the total population of internet users out there, creates a potential of your YouTube ads have the potential to reach 2.56 billion users.
That means if you’re interested in pursuing a paid strategy, and you are sure that your target audience is on this platform, you would find that YouTube is a wealth of online traffic waiting just for you to attain.
Otherwise, you could fully take advantage of YouTube being localized in more than 100 countries in 80 different languages as shown in the data below.
Making it totally reachable to a larger audience of internet users as YouTube is the second most searched search engine today and so must follow a user-relevant content strategy to provide a better user experience.
According to Google/Ipsos Connect, the United States, YouTube Cross-Screen Survey of July 2016,
“The top four content categories watched by YouTube users are comedy, music, entertainment, or pop culture, and how-to.”
YouTube is used by 50% of marketers to increase their potential for brand awareness and education through better video marketing strategy because 80 languages and over 100 countries localization provide 95% of the Internet population for the digital marketers.
Read More: YouTube Marketing Tips to Promote Your YouTube Channel
All the researched facts, data, and statistics would help you understand the digital marketing arena better and you can adopt which social media market is best suited for your company and would help you gain organic traffic and earn conversion revenue.
In the blog, every piece of data is a clear-cut presentation of social media’s effect on the digital marketing world.
This provides you with an overview of the platforms with facts about social media that could be used in Digital Marketing on social media.
For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.