LET’S GET STARTED
Google algorithms – Rank Brain, Penguin, and Panda, have made it very difficult for marketers to cheat the ranking system.
And a survey of BrightEdge reports that,
68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search
These statistics highlight the major role of SEO (Search Engine Optimization) in gaining leads with more than half (68%) of searchers starting their journey on a search engine and 53% of traffic coming from organic search as shown in the chart below.
This statistic put forth the need for a researched framework to produce SEO sales leads.
As Hubspot further reports,
60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads and from there, SEO leads have a 14.6% closing rate.
This means an arena of SEO marketers online are trying to have the targeted traffic directed to their business website by gaining SEO sales leads through tried and tested techniques.
This is especially since the targeted traffic has become much smarter and pickier of their buying choices than ones that did a decade ago.
So, the million-dollar question here is how to perform SEO lead generation when every other agency is fighting for the same earnings by providing the same SEO services to online prospects.
Well, worry not!
In this blog, you would get SEO leads through strategies that gain free SEO leads and SEO leads for sale as well.
These free and paid methods discussed below help you skyrocket your client percentage by SEO for lead generation techniques.
So, let’s get started.
SEO Lead Generation Techniques
The SEO world is an exciting place but does need time to accomplish its place in the digital market due to the ever-changing Google algorithms.
Google algorithms are user-centric modules that make the information online world much more navigable for the digital traffic online and so must be relevant to the users- query.
The best SEO leads by lead generation SEO techniques such as Content campaigns, linking, search tools, HTML and its strategic elements, engaging traffic tools, and tags with long-tailed keywords to keep up with traffic as well as Google are cited below.
Some of these SEO elements work together and others bloom together to generate as many leads as you want and require regular updates and site audits over some time to keep the content engaging.
Optimize Your Business Content
The required engagement from your target traffic on your website is fulfilled by the relevant content published regarding your niche regularly and is your best bet to compel users if it’s optimized periodically.
With CMI reporting,
42% of B2B marketers say they’re effective at content marketing.
Place content marketing in the top of your SEO techniques to get dramatic amounts of leads and results for your business. This could be the social media posts, blogs, e-newsletter articles, infographics, images, and videos as shown in the graphs below.
So, the most important thing is writing informative content that connects with potential leads by optimizing your content through:
i) Keyword Research For Ranking
The topic of your content should contains a well-researched keyword that you want your content to rank on.
Example: The title “How to get as many SEO leads as you want” is ranking for the primary keyword “SEO leads”
Read More: How to Find the Right Keywords for Your Business?
ii) Finding More Similar Keywords And Phrases
These similar keywords and phrases must be relevant to target users’ queries and in consideration of your user’s vocabulary, the content should become something that is easily understood by users and inspire them for further engagement.
For instance, Google suggests related searches on the keywords that your want to rank for and provides you with similar keywords and phrases as shown in the screenshot of “SEO leads”.
And other than Google “People Also Ask” and “Related Searches”, many tools such as Ahrefa and Moz also provide these functions.
Read More: Ahrefs Guide: The Most Comprehensive Guide Available on the Internet
iii) Place Keywords Appropriately
You must place keywords in the created content such that it compels users to further engage in your website and know your brand better.
Note: Do not stuff your content with keywords, that is avoid keyword stuffing.
iv) Using Tags And Meta Titles
The title tags and meta titles compel more traffic to your website and so it should be under the visual limits of Google’s SERPs.
This means the characters of your titles should be between 50-60 and must give a “solution-giving” or “expert-teaching” vibes.
For images, the “alt tag” is used for descriptive purposes in HTML to optimize.
Read More: Tweaks For Page Title & Meta Description That’ll Boost Your SEO Traffic & CTR
v) Attention-Grabbing Meta Description
Though meta descriptions are not a direct ranking factor but are a crucial piece of content that appears as part of search results.
You can say it is a mini-advertisement of your webpage content that compels your target audience and drives click-through rate. The visual limit should be between 150-160 characters.
Now, with snippets showing your images and videos, it is important to optimize them by providing descriptions about their source location and the framework within.
Read More: How To Write Meta Descriptions For Blogs
vi) Using SEO-Friendly Headlines
The h1, h2, and h3 headlines are the text elements used in content to prioritize and categorize content within a blog.
H1 introduces the main topic that contains primary keywords that could be easily recognized by Google crawlers. H2 is the main subheadings and h3 is smaller headings that include secondary keywords.
vii) Long Content With Visual Content
Long content catches the eye of your target users when it offers solutions, and with increased visual appeasement and is relevant to users’ queries.
It promotes them to read on and watch visuals such as statistics, graphs, data, and well-researched content as shown in the data below.
At the end, content is the king of all trades online. It helps you get the best SEO leads who are engaged with your brand through the means of blogs, visual images, and videos.
Read More: Everything You Need To Know About Image Optimization
Get Local (Local SEO) For Your Niche
Local SEO is the most underestimated element of SEO lead generation strategies.
Most marketers would implement lead generation strategies at any point in time to remain in the top-ranking position of SERPs but if you are a small business or start-up, your major priority is to rank on local directories.
The first step is to claim your business online, creating your business profile on GMB and claiming your business online gives you opportunities.
According to Google’s Consumer Insights,
The number of searches for “near me” has increased by more than 200% over the last two years which is more than what you expected
Now, 91% of large MNCs have multiple-located businesses that have full-time SEOs available for them, still, they use Local SEO as it is important for a business because 97% of users primarily learn to search about local companies online.
But only 40% SMBs have swayed to outsource their business’s information on directories, claiming their business and all local SEO techniques put at work as shown in the data below.
Now, we know that a website promotes a business’ visibility to the world but local SEO is more focused on ranking in the local area which should be the priority for SMBs because this would get you free SEO leads, as well as the best SEO leads.
Well, the thing is you should put your business on the local SEO directories. Because the reviews, testimonials, and even comments are prioritized by users interested in your products and services.
The testimonials and reviews are put online by the old or new customers who bought your brand’s products and services and so when they point out a specific feature and give a good review, other users are influenced by it.
85% of shoppers search for a local business online, 73% of all online activity by local searchers are local and 61% of local searches result in a purchase within 2 hours.
The data provided in the image below is enlightened by WordPress which has a 60.8% market share in the CMS market and 14.7% of the world’s top websites.
So, provided that the majority of online users are influenced by the appearances of brands and businesses online at a local level can boost actual traffic and get SEO leads faster.
However, the local SEO checklist would help you go with Local SEO.
Speed is a major metric for search engine algorithms that also, plays a deciding factor in whether your target customers choose to engage on your business website and platforms or not.
It is a game of mere seconds that provides you free SEO leads or takes them away from your business to your competition as Google reports,
The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
Now, this statistic gives you a probability or lumpsum amount of online users who were directed to your website but didn’t continue because your website loading speed was more than 3 seconds.
You can compress your visual elements into formats that could be restored when de-compress, provide links to your content resources such as pdfs and reduce redirects, and you can enable browser cache or cache your web pages.
The reason you would go through all this is to improve the usability of your website to customers, boosts page views, and help spread the link juice online because another statistic by AKAMAI regarding the site visitors states that,
“53% of mobile site visitors will leave a page if it takes longer than three seconds to load”
And so it is a fact that “Customers today are too eager for solutions” and won’t wait for your site to load.
Thus, in terms of the fact given above, the next factor that needs improvement is Navigation.
The ways to improve your navigation are:
i) Create clear navigation pathways and maintain them.
ii) Show an HTML sitemap, that is don’t hide navigation pathways from your target users.
iii) Menu options, that is the main webpage should be limited as shown in the flowchart below.
iv) Use the heatmap technology and place your navigation options in a standard place that has more chances to visit your website.
v) Keep sidebars and navigation elements separated as shown in the screenshot below.
So, Small Businesses that have a digital presence must promote a website that provides a great user experience (UX) so that they can ensure engagement from the audience as well as prospects and clientele while grooming their needs to earn revenue.
Customer Reviews Promotion & Management
Customer reviews are word-of-mouth. They are capable of spreading awareness of your brand as well as building the trust of new users in your business and its products and services.
Reviews positively impact SEO and the ranking of your business altogether and promptly signals Google and online users to promote your brand’s trustworthiness and authority.
And trust me when I say, a product review could increase conversions and sales by 3.5 times without them as shown in the data below.
Product review platforms are frequently visited by customers to research for a product and service review to get an educated idea of what the brand has to offer.
Here are some statistics to prove that customers read reviews before buying.
About 95% of customers read reviews before making a purchase. (PowerReviews)
93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)
72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine)
Therefore, conclusively positive reviews are advocators of your brand but note that negative reviews are feedbacks that help your brand know what needs work and improvement to get SEO leads for sale.
Prepare Offers “To Die For”
Today, the customers are pretty inclined to special offers such that the fight between what you want and its price becomes an obstacle over time.
For example, Apple has created a fan base of consumers who are influenced by the alluring features of Apple products and promoted privacy.
You can estimate the success of the review campaign by Apple through the number of active iPhone users worldwide which has reached over 1 billion as shown in the data.
And that’s not all, Apple generated $365 billion in revenue in 2021, 52% of which came from iPhone sales only, and 18% of its revenue is through Apple Services which is the second-largest division.
Some customer reviews can be promoted by adding referral offers such as adding a few complementary products and services or giving a one-on-one interaction to leads improves user experience.
This makes offers to be an instrument of success when you are finding your feet in the global market.
Backlinks And Guest Posts
You have a big problem of “being in a denial”. If you think that making a platform of information for business searchers online is enough, then you are wrong.
Your target users tend to explore other websites that have distinct features to allure them to your brand and compel their buying decisions, or research regarding your products and services.
The thing is that majority of marketers know the importance of “SEO techniques” and they use them to create a distinct website but including backlinks to this mix would make the perfect recipe for ranking and conversions.
This multi-location SEO of guest posting and backlinking works for your website and its business as shown in the illustration below.
Guest blogging as an SEO strategy is extremely effective because to enhance your brand’s SEO, it exposes your content to a new audience as well as provides backlinks to your website.
So, backlinks are pseudo-currency for Google algorithms that promotes the rank of your website on SERP’s first page when the backlinks are promoted through strong domains.
Note: Do not use backlinks from weak domains or ones that Google has penalized or this could affect your rank.
Provide SEO Audits
When you have a strength, you would cash it. Right?
Well, nowadays showing your customers real-time conversation does the same for your business and the number of your SEO audits could easily do the convincing for your website.
If your target audience gets a free reign to move through your SEO data, that is SEO audits you not only get trust in your services but also some of the exclusive SEO leads who are in definite need of rank improvement, or get an SEO issue fixed.
Marketers, I would say are uninformed if they think that SEO is child’s play and only requires making a website but the reality is entirely opposite.
The best SEO practices are lead generating. The overall experience of your target customers is a race that you need to win by leveraging the best SEO techniques for leads.
Now, SEO is an ocean of opportunity that is action-oriented and requires regular performance by marketers who want to flourish their business globally using the increasing power of the internet and its traffic.
Meaning giving the best, customized experience to your target customers to engage with your website through the right lead generation strategies such as email marketing, ranking on Google’s SERPs, and attending events of similar industries.
And although the demand for agencies and SEO expertise to rank higher on SERPs would never die. The tips of this blog are some of the best SEO lead generation techniques that you can apply to attain your global eCommerce campaign goals to get SEO leads.