The world today is online. People buy shoes, clothes and accessories online. Transfer of funds even, is done online. Transactions can be done sitting in front of your PC, typing in your credit-card details. It could be said that businesses today, would flourish at many folds if promoted on the internet. It is estimated that in one’s entire lifetime, one may not even be able to watch all the videos on YouTube! That should give you an idea of how the internet has evolved, developed, and provide a platform for businesses, a hotspot for social discussions and enabling worldwide communication.
While people spend hours on social websites and online playing games, shopping, watching TV even, the internet continues to grow, and show tremendous potential for business. While it becomes understood that the majority of the internet users are in the age group of 18 to 35, we can infer that the youth is at the helm of the internet.
The internet having been around for a few years now, there is ought to be a term to refer to the all that comes with the World Wide Web. There’s TV streaming, news on the internet, entertainment, and the list could go on. With all that the internet offers, it is the medium via which a large section of society can be reached. While we go on with Facebook, MySpace and Twitter, business companies and large firms have learnt to capitalize on this digital space. We all have seen commercials at the start of a YouTube video or a commercial advertisement on Facebook which is promoted by companies. Be it their product, or a service that they provide. If it’s online, it is profitable. And the process of marketing having taken off, is destined for a great flight among the social media. There is promotion of a new product or brand that may help in its favour, elsewhere there is the marketing of an already established product, to enhance its image. Not only is marketing through social media a benefit for producers and sellers, the consumers and buyers also can enjoy the convenience of shopping wherever they want to, at their ease! Also, with certain internet establishments which have a huge public audience, advertising and marketing also benefit from their public reaching and market accessibility. Organizations like Facebook, YouTube and MySpace with their wide outreach and media audience can cater to the needs of business firms willing to advertise on these websites, where they may get all the attention that they need for their business to flourish in. with the wide accessibility of internet also comes the opportunity that business organizations may also have their own websites, and design them to their own preferences, choices and have all the decisive power that the internet allows.
The internet has changed our lifestyle, and has helped us achieve what was once considered impossible. But what internet also allows, is the business to show progress, and achieve to reach its target audience. By the process of marketing, the online dimension now allows the social media to gain another segment too, the business sector. Though we all know how annoying commercials at the start of a YouTube video are, do think of how it is a brilliant idea from the entrepreneurs’ part to achieve to reach the market. Because surely the videos are annoying, but you do notice what it is about.