LET’S GET STARTED
- 1 What Is SEO Analytics?
- 2 Steps To Perform Website SEO Analytics
- 3 Conclusion
SEO(Search Engine Optmization) is a fiercely competitive field. Every day, new websites and businesses emerge, and Google’s first five organic search results garner two-thirds of all hits.
Top-notch content, a well-thought-out SEO plan, and technical SEO aren’t enough to ensure that your site receives the recognition it needs.
The unfortunate reality is that over 90% of online pages receive no search traffic from Google at all. There is a lot of competition.
So, what exactly is going on? Who is receiving the traffic you aren’t, and why aren’t you getting it? It’s your competitors.
You can get the whole analysis with the help of SEO analytics. It will decode all the issues and errors that your website may have. SEO analytics helps in analyzing the website on a deeper level.
You have competitors in the industry, and they’re probably doing the same thing you are. Maybe they’re doing it better, or they’ve been doing it for a longer time, or they’re trying something different than yours.
What Is SEO Analytics?
SEO analytics is the process of gathering and analyzing data to acquire a better understanding of the organic performance of your website.
When it comes to optimizing your site for search engines, a good SEO analysis can help you find critical areas to concentrate on. Use Google Analytics or Google Search Console to master SEO analytics and report on SEO statistics.
There Are Four Different Types Of SEO Analysis
Audit Of SEO Content
The act of assessing current content on your website to identify how you may get more high-quality traffic to each page is a conventional definition of an SEO content audit. An SEO content audit can also assist you to identify places where you can boost your conversion rate.
Content auditing will tell you which analytics SEO blogs/e-shops and pages to look at:
If you have noticed a decrease in search traffic. This could be due to seasonality, technical challenges, or algorithm changes that are negatively impacting the overall performance of your website; provide value to both SERPs and website visitors.
Audit Of The Location
A site audit is one of the most complete reports for assessing a website’s overall performance. It calculates an overall SEO health score by combining all of the pages’ scores.
Implement an SEO audit into your SEO plan to improve your site’s performance and reap the following benefits:
Identifying any on-site or off-site concerns that may exist; improved keyword distribution; comprehensive competitor research to uncover winning tactics. Off-page SEO is a type of search engine optimization that takes place.
Off-page SEO also referred to as off-site SEO, refers to measures conducted away from your website to influence SERP ranks.
This is where you’ll examine:
Anchor text distribution; link source quality; number of backlinks to specific pages; backlink traffic referral There are even more factors that an SEO expert should consider for a solid backlink profile:
This includes a significant number of natural, relevant, and high-authority backlinks; Selection of natural anchor text;
Reduce the quantity of low-quality connections to a minimum. Using the Google Search Console, disavow spam links.
Backlink profile analysis, in other words, indicates the overall quality of backlinks your website has accumulated over time. Ahrefs and SEMrush, for example, have their own patented method of monitoring traffic.
On-Page SEO (Search Engine Optimization)
On-page SEO, also referred to as on-site SEO, is the process of applying SEO best practices to the content you write to improve its search engine ranking.
On-page SEO audits include: Internal link structure; headings; query CTR; title tags; content; specialists gain from on-page SEO data analysis since it provides information that suggests places for improvement.
This information can then be used to: To expand reach by catching more relevant keywords, optimize content with newly collected data.
Read More: Top 10 On-Page SEO Techniques for Higher Ranking
SEO In A Technical Sense
Technical SEO is a means of ensuring that a website complies with current search engine criteria on a technical level. In addition, analytic SEO helps to boost organic ranks. Here are a few examples :
- The time it takes for page loading.
- By failing to optimize the speed of your website, you are hurting your rating.
- Dead links.
- Google loves websites that load quickly since this suggests a better user experience.
The worse the user experience becomes, the more non-existent home pages and broken connections there are. A ‘Broken Link Checker tool in SEMRush, a SaaS platform for SEO improvement, can assist you to detect broken links on your website.
Content that is duplicated. Search engines are perplexed by duplicate material. They’re not clear which stuff is superior and should be prioritized. This little mistake can impact both relevant content and their rankings; website security.
Technical SEO audits also safeguard the security of your website. For search engine users, privacy is necessary, and you must focus on ensuring that it is met. One solution would be to use HTTPS. They provide that no one may intercept data sent between the browser and the webserver.
This is important because, once again, search results like Google value security and, as a result, rank HTTPS-enabled websites better.
Read More: The Ultimate Guide To Technical SEO Audit
In Some Simple And Easy Steps, Learn How to Conduct Analysis for SEO.
Steps To Perform Website SEO Analytics
Check The Speed Of Your Website
Website speed is one of the factors for SEO analytics. Because it affects the performance of the whole website.
“The acceptance of an e-commerce website is measured in a few seconds.” At Google, we strive for a response time of less than a half-second “.
According to a study, even a one-second boost in online revenue can raise revenue by 7%.
Not only that, but a poor loading time might result in a higher bounce rate and less happiness with your UX and UI.
You should test your page speed with Google PageSpeed Insights if you want your visitors to enjoy ‘their stay on your website. After that, try to address the portions of your website that are slowing it down. Typically, the recommendation is to:
- Keep Http Requests To A Minimum: If you receive more than fifty HTTP requests per hour, you should concentrate on lowering that amount. The first step would be to delete any extraneous photographs and reduce their size.
- Select, And If Necessary, Alter The Hosting Option: Take a look at the web hosting providers you’re currently using. Perhaps there is a company that provides a better-optimized website with a faster load time.
- Reduce The Size Of Files: Data transmission time is reduced by compressing files. Compress pictures, videos, and any documents using your compressor.
Identify Who Your Competitors Are
The next important step is to figure out who your SEO rivals are. While this may appear to be self-evident, keep in mind that your biggest market competition may not be your biggest SEO opponent. Smaller businesses can benefit from strong SEO and outperform their larger counterparts in the digital arena.
There isn’t much room for error in this process. If you try to rely on your ‘gut instinct’ to figure out who your competitors are, you’re bound to fall into the same trap.
Big businesses are more prone to focus on high-volume keywords while overlooking long-tail keywords, which allow smaller businesses to dominate certain market sectors. By comparing and researching SEO for several keywords and phrases, you may cast a wide net.
Analyze The Pages
The next step is to examine competitor websites and their best-performing pages. Pay close attention to the text and keywords, as well as how they’ve been combined. Keyword gap analysis is another term for this.
You want to figure out which keywords your competitors are ranking for and which ones you aren’t. Then you may frame a strategy that will enable you to outrank your competitors.
You can construct pages that are focused on ranking for relevant keywords that are related to your business once you have a list of them. You can also use fresh keywords to update some of the older pages, but be careful not to dilute their focus.
Perform A Competition Backlink Profile Analysis
Backlink profile analysis is equal to website SEO analytics because backlinks play an important role in building the authority of a website.
Examine the number of backlinks, the connected sites’ domain authority, and the relevance of linked material.
You’ll have useful insight into how a similar technique can perform for your website once you know which sites are connecting back to their material and how it affects their ranking, domain rating, and authority.
Read More: Anchor Text: An Ultimate Guide About Building Backlinks
Examine Your Photos
The next thing that you can check out to do website SEO analytics is examine your images. Image optimization has an impact on how search engines rank your website. To ensure that your SEO efforts are working, make sure you:
Update or incorporate alt texts and image names in picture descriptions; compress image files; optimize your images and files for mobile viewing.
In 2018, mobile phones accounted for more than half of all global online traffic.
Read More: Everything You Need To Know About Image Optimization
Concentrate On Keywords With A High ROI
The number of keywords you may rank for is determined by your budget and competition. Rather than diluting your efforts, it’s usually more cost-effective to focus on limited keywords and nail them.
It’s important to focus your efforts on ranking for keywords that will provide you the most return on investment, or those that will bring you the most profit or money. Unless you’re working with extremely huge volumes, low-cost products and services aren’t worth putting much effort into.
It’s preferable to concentrate on high-profile items and rank for keywords that will generate more leads for them or related products/services. Alternatively, you may try to generate material that is particularly high-quality and appropriate to your target demographic, which your competitors have overlooked.
Finding a niche that your rivals haven’t thought of exploiting is critical to the effectiveness of an SEO competitor analysis. Even low-competition keywords might be a great starting point.
Read More: How to Find the Right Keywords for Your Business?
These are frequently comparable to the main keywords, however, they serve as a backup. By addressing the intricacies and subtopics concerning the connected primary keywords that the user is interested in, you can create secondary keywords.
This will show Google that you’re a professional who knows what you’re doing and what users want.
Look Over Your Internal Links
Internal links are links that take you from one page to the next within the same subdomain. In another sense, it’s when you put a link from one blog on another.
Internal links also assist Google in better understanding what your content is about and how your entire website relates to various themes by creating a site structure. Visitors will have a better user experience if internal links are investigated.
Consider a visitor to your site who clicks on one of the links only to find that it is broken or that the content is no longer available. If you want to lessen these problems and give your site a better look, check over your links and remove any that don’t serve a purpose.
Keep Track Of Your Progress
You need to determine if your content strategy is working once you’ve implemented it and published new material while optimizing old content. Using tools like Databox, you can conduct frequent keyword audits and generate SEO competitor study reports.
You can measure any metrics you think are important, but page rank by keyword, traffic share by pages, and other metrics are useful places to start.
One of the best things about having an SEO strategy is that you’ll end up with a lot of data analytic SEO to work with in the future. You will be able to make informed decisions and establish superior plans using this information.
So take advantage of the above guidelines and create successful SEO roadmaps for your company.
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