LET’S GET STARTED
I know you’ve put in a lot of effort to create high-quality content that can produce a few leads.
And I know how long it takes to create content that has the potential to generate leads. It might take hours or even days to compose the ideal piece of content.
But what happens if you don’t notice any results? The number of visitors t512o your website continues to be minimal. Your click-through rate is still down.
You may believe that all of your efforts and struggles have been in vain.
Then, you keep on asking questions like, where were you lacking behind?
Well, it’s not something new.
It happens to almost every content writer of the website.
And of course, you cannot even neglect blogging as it can generate 13X more positive return on investment.
But actually, there’s no problem in the writing but the problem is, you are not using the right techniques.
Now, you might be thinking, “what are these new techniques?”
Well, don’t worry!
Here in this blog, you will get to understand each and every technique about how to generate leads from blog posts.
So, put your reading glasses on and get started with this rock n’ roll journey.
What Is Lead Generation?
Lead generation is a process of moving the visitor through different channels of purchasing cycle i.e., from awareness to interest to consideration, and finally, conversion.
The whole process of lead generation, I have already elaborated in the blog “Demand Generation Marketing Strategies To Boost Sales”
You can visit the link, if you want to know about the lead generation process in detail.
Basically, it is just a first step to make your visitor turn into a potential customer.
Before understanding more about the lead generation, it is important to understand the good lead generation rate through blogging.
Well, If you ask me to tell you a good lead generation rate, then believe me it is quite difficult to define as it is immeasurable.
Let me make it clear first.
It is quite difficult because in most cases, it varies from company to company as lead conversion depends on the business’ goals and strategies.
Apart from this, many marketing experts agreed to have a lead conversion rate in between 2% to 5% and beside this you are going to get a shock if I tell you that 25% marketing experts confirmed this data.
See the graph below.
Importance Of Blogging
Blogging is extremely important to share information about your business and services that you are going to offer along with your thoughts and opinion about certain topics.
Blogging is the perfect way by which you can create brand reputation and make business more credible and approachable.
You are going to be shocked to know that the companies that embraced blogging receive 97% more links to their site.
But the thing that you should not forget is, people are not going to take actions because your content is good but you need to take steps to make them take actions.
If you want to know more about effective ways to get traffic on your blogs, you can watch the video:
So, here in this blog, you are going to get to know about all the strategies about how to generate leads from blog posts.
So, let’s get started!
How To Convert Blog Readers Into Leads
Write Appealing Content
One of the best strategies to generate high leads is writing appealing content that can provide the right information to what users want and satisfies them with the answers.
As advised by Adam smartschan from Altitude Marketing , “If you go into a post thinking only about generating leads, you’re doing it wrong. Think about your prospects and what they need. Imagine the questions they’re asking. Then provide answers to those questions.”
If you are able to solve the problems of the user, you can easily hit the jackpot.
What you need to do is to pick the pain point of the reader and give them an ultimate solution for that.
And you know what is going to happen next?
Your audience is going to start trusting you. Moreover they are going to take you as a thought leader of the industry.
And you know what, they are going to turn to you whenever they need something in future.
Basically, you don’t need to forcefully push your readers to take actions but you need to provoke them.
Alex cannon from Accordably uses the same approach. He says, “Guide your potential customers to decisions rather than pushing them. Write about topics that are directly related to their industry and include useful tips on how your product could make their life easier. Skip the hard sells and focus on solving their problem.”
What you need to do is to offer them content which helps them more than just free content.
For providing such content you need to share valuable information and everything related to the topic or make your blog act as a resource guide for what information your audience is looking for.
And then at the end of the blog, you can add a CTA button that can provoke the users to take action and share their Email address.
Still confused about how to generate leads from blog posts?
For writing such an appealing content, you can take some action steps:
A) start by understanding the intent of the reader. Understand the title and get what the user is trying to get out of it and after that think creatively about how you can provide some additional information to your readers.
B) After that, put only those information which actually align with the subject matter rather than slapping every information that you get.
Regardless of the type of the content what actually matters is the value you provide to your reader. For providing values, you can use visuals and infographics. Believe me they are not going to hesitate to convert.
Delivering value should be your core value as a blogger.
Create Lead Magnets
In the words of Andres Tovar from Noetic Marketer,
Lead magnets are “pieces of downloadable content that provide value to the audience, in exchange for their information,”
Believe me nothing can get out the information from your target audience than offering them some actionable, and downloadable advantage.
If you want your target audience to convert them into customers and share their information with you, you need to give them something valuable first.
Now the question that might be buzzing in your mind is, “how would I do that?”
But don’t worry! I have a solution for every problem.
The best way to generate leads from your blog posts is to invite people to sign up for your newsletter and offer them something like a free resource that can solve their problems.
For more clear understanding, I can show you the comment from harpham which states how he was able to generate leads and continue the marketing process with the help of lead magnets.
Harpham says, “I have found that I consistently convert about 2-3% of my website visitors to email subscribers. Once they are on the email list, I can continue the marketing process.”
Still wondering how to generate leads from blog posts?
here‘s how you can create a valuable asset that is going to provoke your audience to download:
A) Find the pain point of your target audience that needs to be resolved.
B) After that, create an excellent content resolution that is focused on addressing the issue along with providing actionable tips on fixing it.
C) Then, format your advisable tips in Ebook or in PDF, which requires their Email address to access the downloadable links.
Let me give you an example from my website.
I followed the same technique. I made a downloadable PDF of the book that requires visitors to complete a form in order to obtain it.
This technique not only gives you leads but also help you in giving precious information about where they are standing in your purchasing cycle.
Add Blog CTA
Though you have written the conclusion of a well-written blog, it doesn’t mean that you have finished yet.
Because what’s the point of writing an appealing blog if you haven’t given an option to take the action?
In simple words, if your content is appealing to the user to make them take your services. So, provide them the choice to act by issuing a call to action.
And believe me if you are ending your blog with just an invitation to leave a comment, you are doing it wrong.
You need to get your visitors to take some actions like, sign up, download, click or subscribe.
The next question that you need to ask to yourself is, “Am I providing the options to take
actions and convert them to be my visitors?”
A high quality blog without an appealing CTA is totally wasteful. When visitors are already on your site, they are already engaged with you so, why not give them more options to be engaged.
A strong CTA consists of action oriented words, benefits-driven and persuasive.
There are several places you can put your CTA in your blog posts page:
A) In between the pages
B) At the end of the page
C) A pop up
D) A full screen overlay
Imagine how amazing it is going to seem if you are scrolling down through a page and a box in the bottom right corner appears inviting you to subscribe to the newsletter of the company.
With this type of CTA you can offer some of your dedicated readers.
Let me show you an example, this type of technique mostly used by hubspot. As the user scrolls down the page, the CTA appears in the bottom right corner:
Don’t Neglect The Hello Bar
Let me start my point with the quote of Marco Baatjes from Caffeinated Face’s.
He says, “One of the most effective ways that have generated me more leads from my blog is using a ‘Hello Bar’ at the top of my blog posts,”
If you don’t know what a hello bar is, let me show you an image that is going to clear your doubt about hello bar.
I know you must have seen this type of bar at the top of the website which provokes the user to take actions. This is what is called a hello bar.
It’s a highly effective, attention grabbing CTA band at the very top of the page.
So, I think it must be very clear to you that you just cannot neglect the ‘Hello Bar’
And believe me, the bars have a conversion rate of around 6.25%.
The reason why you should prefer is because most visitors never get to the end of the blog posts.
And one of the main reasons why you should always use Hello bar is because it follows the user as they scroll down the page even if they don’t click on the button right away.
And believe me, one of the most famous youtuber, Derek Halpern was able to gain 1,180 email subscribers in just 30 days with the help of hello bar.
A hello bar can be used to promote new products or services, encourage social engagement, or email subscriptions, among other things.
I hope you understand why you should not ignore the hello bar and how to generate leads from blogs.
No matter how much you try, or how appealing content you write, there is still a portion of the traffic that is going to leave your website without clicking on the CTA button.
This is exactly where the concept of ‘Retargeting Audience’ comes. It gives you another chance to generate leads.
Can you imagine that only 4% of people who visit the website actually sign up for the newsletter and among them there are only 0.8% sign up for the strategy call immediately.
Retargeting the audience is quite easy.
A pixel is a piece of code that is placed on your website. Every visitor on your blog page is given a tracking cookie by the pixel.
That’s how this programme tracks them all over the internet.
I know, you must be thinking it has become a little creepy. But believe me it is not as creepy as it seems.
The pixel follows them on the internet and shows them the relevant ads to draw their attention back to your blogs.
Here you get the second chance of converting the leads.
Can you believe that one of the most famous websites, wordstream gained 300% increment in engagement and 51% of more leads after 18 months of retargeting.
Believe me if you put some time, effort and money into retargeting, you are definitely going to see the results in conversions.
Retargeting the audience is the best answer to how to generate leads from blog posts.
Include Case Studies
I know you might be thinking, “how case studies is going to help me in lead generation from blog posts?”
But believe me they are going to help you for sure!
You will be shocked to know that the majority of B2B marketers view case studies as the most effective strategy for both prospect nurturing and lead generation.
Source: Content Marketing Institute Report
The thing is, if you want your audience to take you as authoritative and authentic then write more case studies.
The readers are going to trust you if you devote enough time and effort to research a topic and come up with a proper and proven solution to it rather than just simply writing your own point of view.
Here are some tips to write case studies:
A) Summarize the case study and write the preview of it.
B) Write a Step-by-step guide to all the challenges.
C) Discuss the outcome of the solution and how it was helpful.
D) Write a conclusion along with CTA.
This technique is going to help you for sure if you want to know how to generate leads from blog posts.
Apply Right Keywords
You should not forget the advice of Yulin Yin from Do Hard Money.
“Do keyword research before picking up your topic”.
The thing is, you need to understand what people are searching for and what content you need to provide them to rank higher.
Kevin Miller from The Word Counter says the same thing, “To generate more leads from your blog, you must implement a good SEO strategy that relies on high-quality content plus in-depth keyword research.”
The content must include outstanding keywords along with the proper LSI keywords that can cover the topic.
Keywords are extremely important as I already said before that your mail goal should not be to generate leads but right and exclusive and helpful content for your readers.
Now the question that might be roaming in your mind is, “how would I find the keywords?”
Don’t worry! We also have a solution for this.
You can use the free tool like Google Keyword Planner to find lots of relevant keywords as per your topic.
Brian Kelleher from KillerGuitarRigs shares his personal experience regarding quora.
He says, “You find relevant questions and then give as complete an answer as possible, while using the answer to sell the reader on visiting your blog, either to get the solution to their issue or to get further information.”
What you need to do is, you need to answer the questions that are relevant to your blogs and then give a link to visit your blog.
Like what I have done.
You can see the image below.
I have answered the question along with the link to one of my blogs so that when somebody sees my answer, they can visit my blog as well.
I believe now you are not confused about how to generate leads from blogs.
But after getting more visitors to your blog, it is your job to keep them engaged to your page and then convert them.
The process is quite simple, you need to capture the attention of the users, call them to take action and then turn them into your customers.
For instance, it works better for the software based website. You must have seen that the mostly software based companies use blogging to generate leads.
One more example that I want to give to make you understand the importance of blogging. Let’s say you are selling a software of premium (paid) version.
So, in such cases, your content is going to play the role like a freemium version of your services and persuades the users to take action to purchase your premium services.
No matter how many strategies you may apply, but it is going to eventually fail if you don’t write attractive content.
Because I believe one of the easiest and effective ways to generate leads through blogging is the simple strategy of writing better content.
So, we’ve gone through all of the many methods you may use to create leads from blogs. But believe me there is no better way to generate leads than writing an appealing and helpful content for your audience.
Because if your content is good, people are going to convert and even share your blogs as much as possible. When done right, it can be your biggest effective marketing channel you could ever have.
The thing is you need to get some information from your readers while you give tons of actionable content to them.
For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts will discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.
1. How do you write a conversion blog?
You can easily write a conversion blog by following such tactics:
A) Choose the right topics/keywords
B) Start with a great headline
C) Hook them right at the beginning
D) Write great content
E) Include testimonials
F) Your CTA is everything
G) Get your formatting right
H) Use remarketing
2. What makes a good blog post?
A good blog post is about one topic, one story, one idea. Before you begin blogging, figure out what you want to write about.
Choose a mock headline to give yourself some structure (you can always change it later), and start writing. Good titles are interesting, descriptive, and engaging.
3. How long should blog posts be?
A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) ranks more easily than short posts.
4. Do blog posts help SEO?
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.
5. What is the best day to publish a blog post?
A 2017 TrackMaven report suggested that Sunday was the best day to publish a blog post. Fewer blog posts were published on Sundays, but blog posts that were published generated a higher number of social shares. Tuesday, Wednesday and Friday had the lowest social share counts.