Best Ways To Find And Hire A Marketing Director For Your Business

Hiring a marketing director for your business could be a difficult task for you. After all, things are changing and so does the marketing.

In a survey by Adobe, 76% of marketers agreed that “marketing has changed more in the last two years than in the last 50.”

A marketing director is quite important for any organization because he is the one responsible to create a brand’s strategy, create ad campaigns for more brand awareness. 

That’s why it is more important to be careful while hiring a marketing director because wrong hiring could cost you more than you can imagine. 

Have you recently hired a marketing director for your business or are you looking for one? 

Whatever might be the reason, but the fact is, this article will help you in hiring the best marketing director for your business. 

So, keep reading to know more!

But before we move further, we will understand what is the need to hire a marketing director?

Why Do You Need A Marketing Director?

Marketing director is one of the most essential positions of marketing in any business to execute the marketing initiatives. 

That’s why you need to carefully hire a specialist for this position. 

The marketing director oversees the roles and responsibilities of the marketing managers in each and every product line. 

Usually, there is only one marketing director and several marketing managers in an organization.

The marketing director helps in implementing the marketing vision

 marketing Director Is Needed In Any Organization To:

A) Develop marketing plans with certain objectives across different lines of marketing.

B) Execute the marketing plans and drive collaboration.

C) Analyse the competition, customer base, or insights, and trends.

D) Conducting analytics reporting through multiple platforms.

E) Test and enhance lead nurturing tactics.

 It is the job of a marketing director to meet the customer’s needs and generate more profits in the business. 

So, till now you have learned the need to hire a marketing director in your business. 

Furthermore, we will comprehend the talents and qualities required for a marketing director.

So, let’s dive in further! 

Skills And Qualification Required For A Marketing Director 

By now you must have understood that a marketing director is responsible for the whole marketing initiatives. 

So, now you must ensure you hire the best people. 

A marketing director is specialized in particular qualifications and skills to execute marketing initiatives. This means these responsibilities can be taken out from the owner’s hands and transferred to the best-suited person.

While hiring a marketing director for your business, there are some skill sets and qualifications that must match the profile and the goals of your organization.

If you are looking for the one who can handle everything like, managing PR, Marketing communications, digital marketing analysis, and copywriting.

Then, you will hardly find a resource that will suit the position.

Because such people rarely exist who know everything.

So, here you need to prioritize the skills that you need. 

I am going to provide you with a list of the required skills and qualifications for the post.

A) A marketing director must have excellent written and verbal skills along with strong project management skills and decision-making skills. 

B) Experience in developing marketing campaigns and plans.

C) Must have creativity and a metrics-driven marketing mindset.

D) Must have experience in marketing automation along with customer management software. 

E) The marketing director must have technical skills as well. 

However, it doesn’t end here. 

Now, I will provide a list of technical skills that are necessary for a marketing director in 2022 and beyond the years:

A) Content creation

B) Digital marketing

C) SEO 

D) Social media 

E) Public relations 

Here is the list of the skill sets that you should look for in a marketing director. 

Roles And Responsibilities Of A Marketing Director

Till now, we have learned what skills you should look for when hiring a marketing director.

Now, we will discuss the roles and responsibilities of a marketing director. It is important to know marketing director roles because he is the one responsible for the overall marketing results of the company. 

So, Here Are The Roles And Responsibilities Of A Marketing Director. 

A) Conduct and analyze the market research

B) Creating effective marketing campaigns. 

C) Manage the marketing operations in the organization.

D) Work on the business growth through marketing. 

E) Lead the marketing campaign.

F) Develop an yearly budget for the marketing of the brand. 

G) Implement a social media marketing strategy.

H) Make marketing reports for the executives.

Basically, a marketing director is the head of all the marketing managers (Digital marketing manager, traditional marketing manager, social media marketing manager) and leads them through the marketing operations. 

For your convenience, I have shown an image below which will help you understand hierarchy clearly. 

I hope this picture is enough to show you what I am trying to explain. Now we will understand how to hire a marketing director for your business. 

Ways To Find And Hire A Marketing Director 

Finding and hiring a marketing director for your business is not very difficult until and unless you use the right techniques.

Now, you might be wondering, “what are those techniques?”

Don’t worry! I am here to teach you each and every technique to hire a marketing director by providing you with a list of ways to hire a marketing director.

So, let’s get started! 

LinkedIn Is A Magic

As I have already told you before, Finding and hiring a marketing director for your business is not very difficult until and unless you use the right techniques.

So, let’s start with our first technique, that is, Linkedin.

A marketing director is an important and responsible position. You need to hire a person who has leadership skills and is ready to mentor colleagues.

Don’t ever underestimate Linkedin. Linkedin has the power to find you the right job and an employee as well. 

You can just type “marketing director” or “director of marketing” in LinkedIn and you will get the number of profiles before you as per your requirements. 

You can filter out the candidates’ profiles on the basis of location or education etc. 

You can also post the job on your LinkedIn page. 

So, whenever a candidate sees the job post and finds himself suitable for the job, can contact you very easily through your Linkedin page. 

If you still don’t believe that Linkedin can bring you effective employees, then, let me clear your doubt with an example from Google. 

Even the world’s biggest organization, Google also posts jobs on Linkedin. 

If Google is finding it worthy then why don’t you?

I have also brought you some job search platforms that will help you find a director of marketing position.

Other Job search platforms will help you find the right candidate for the desired position. 

Read more: 13 LinkedIn Marketing Hacks to Grow Your Business Beyond Your Expectations

Don’t Forget Your Other Platforms 

You can locate the right employees by using your company’s other online platforms or accounts.

Yes, you read that right! 

You can do that. Now, it is up to you, how well you can utilize your social media accounts to hire a director of marketing position. 

Don’t worry! 

I am here to clear every single doubt of yours! 

Social media is the platform where people come to hang out and express their emotions and your job is to interact and make connections with them. 

The question that might be buzzing in your mind is, “how would social media pages or accounts help me find the right marketing director?”

But trust me, it will! 

Let me give you the best example of a brand using social media for recruitment, that is, 

Microsoft

Microsoft has created a page for recruitment only.

Microsoft understands the benefits of recruitment from social media. You can also use social media accounts for hiring a marketing director for your business.

Now, I will explain to you how to use social media to hire the ideal candidate for the position of marketing director.

A) Build the strong online presence of the company

you need to build a strong presence of your company.

Once you have an effective presentation of your company on social media. People would like to get in touch with you. 

Then, you can post a job application on your social media accounts. It will help you for sure.

B) Get into the conversation with right people

Now the question is, who are those right people?

They are the people from the same niche as yours. 

This is also an important part of hiring a marketing director. You can use social media to get into the right conversation to find the right people from the right niche.

To get into the right conversation, you need to join the groups of your niche and contact them. 

Also, you can use the right hashtags to find the right people. 

Then you will get to see the tremendous benefits of using social media platforms for recruitment. 

A) You will get to reach out to the passive candidates. 

B) You will see the new talents 

C) You can easily filter out the candidates.

D) you can save your recruitment money. 

This is how social media would be beneficial for you in hiring a marketing director. 

Read more: SEO vs Social Media

Collaborate With A Recruiting Agency

Tying up with a recruiting agency would help you find the right employee as per your requirements. 

Recruitment agencies find suitable candidates for your company’s empty positions.

They look for the ideal employee as per their skills, experience, and education.

And, that’s how they will help you find the right employee for your business.

When the recruitment agency finds a suitable candidate for your company, they proceed further with the candidate and the company starts certificates and documents verification. 

This is why you need to tie up with a recruiting agency. 

They will provide you with the right resources as per your needs. 

There are some advantages of tying up with the recruiting agency mentioned below:

A) You will get full support from the recruitment agency through the process of hiring a marketing director. 

B) The hiring process will be quick. The recruitment agency will reduce the time of hiring. 

C) when you are hiring the marketing director with the help of a recruitment agency, the chances are the quality of resources would be good. 

D) Even if you are looking for temporary staff, then going with the recruiting agency would be the best option for you. 

That’s how you can use the recruitment agency for hiring a marketing director. 

Set up Employee Referral Programs

Arranging employee referral programs is considered the most effective strategy of all.  

As per the research, referral programs are the best in so many ways like, they take short time to hire, they take the lowest hiring cost, and stay for the longest time with the company. 

You will believe it when I will show you the real data.

The benefits do not end here.

The time and cost are reduced when using the referral programs to find the employee.

Let me prove it with the help of data.

Basically, The recruitment team asks their existing employees to refer any candidates for the open position in their company.

It is an internal method to find the employee. You can use this method to find the marketing director for your business. 

This is how conducting the employee referral program would help you in finding the right marketing director for your business. 

You can take the best example of the employee referral program from an American property insurance company, PURE.

They believe in hiring new employees through referrals as it is more efficient, more economical, and takes less time. 

 between 40% and 60% of its employees have been sourced through referrals.

Source: Aihr.com

I hope now you have understood the benefits of arranging a referral program and why it is important for hiring a marketing director. 

Don’t Underestimate Your Own Website

You can also use your own website for the recruitment process.

Wondering how you will do that?

Well, I will tell you.

Here’s the best example you can find from my own website i.e. incrementors.com

Here, On my website, I have added an extra page by naming it ‘careers’ and then given some job opportunities.

So, whenever somebody visits my website, if the person is looking for a relevant job, they might fill up the online form and contact the company.

See, it is that easy! 

You can also do that and find the best employee or the marketing director for your business. 

Also, you can even post the different vacancies on the same page as I have done on my website. 

You can post for the vacancy of the marketing director and the chances are you will get the deserving one. 

Read more: 16 Points New Website Launch Checklist (Never Miss a Step‎)

Work On Employee Advocacy

Now the question that might be buzzing in your mind is, “how can I convert my employees to employee advocates and how will it help in finding and hiring a marketing director?”

But trust me, it will help you for sure!

Want to know how?

I will explain to you with an example to make you understand this point more clearly with an example.

Here is the LinkedIn profile of John Mueller, Webmaster Trends Analyst at Google. 

Though he is just an employee of Google, he is also acting as an employee advocate of Google. 

When people get to see this, they interact with such personalities and try to build relationships with them for getting hired.

That’s how making your employee an employee advocate can work in your favor.

Now the question here arises, how would you make your employees as employee advocates?

Share the vision of your company with employees

Wondering how it will help you?

Don’t worry! I am here to help.

When your employees also get engaged with your company’s vision, they will do the branding and marketing of your brand on their own. 

For that, you should bring your staff together and share your company’s vision. 

And once you have done this, your employee will become the employee advocate for a lifetime. 

Though being attached to the company’s goal could be a choice. Still, you can also motivate your employees to be the brand ambassador of your brand.

After that, they will bring you the right marketing director for your business.

Read more: Build Your Audience: Why It Is the Next Big Thing to Build Your Audiences to Build Your Brand

Maximize Your Job Posting Visibility

Maximizing the job post visibility is quite important if you want to hire the best marketing director for your business. 

Because when your job post is visible to many, the chances of getting the employee for the position are higher.

That’s how your brand or company will get the maximum exposure.

Now the question here arises is, how can you Maximize Your Job Posting Visibility?

You can do this in some simple steps:

1. Target The Category Of The Job And Not The Position 

In simple words, you need to target the whole category of the job profile and not just the particular position.

Because this will give you a large number of applications. 

To explain more clearly, I am giving you a quote from Andrew Schrage, Money Crashers Personal Finance.

I hope this quote will help you a lot in clearing your doubt. 

That’s why you need to target the category of the job and not the position.

2. Highlight Your Brand Promise first 

Why is it necessary? Because this is what attracts or catches the attention of the applicants.

You need to highlight your brand’s promise first, it simply means the unique culture and the incredible benefits that will come along with the position. 

You need to clarify what you are going to offer them as a company.

That’s how you will meet the applicants who are serious about the work. 

Show Your Benefits And Perks 

In simple words, you need to think about the employee benefits and show them to the candidates you want to attract. 

They are even called the fringe benefits that are offered to attract employees to the company. 

Everyone wants the benefits, appreciation, and recognition for their hard work.

And if you become successful in that, nobody can stop your company from growing and going for long. 

That’s why the top and biggest companies work on employee satisfaction. 

Here I am providing the list of benefits and perks that you should show with your job posting

1. Insurance plans

This is also a kind of benefit that many top companies give to their employees. They provide insurance plans to them to retain the employees for longer and make them more efficient.

2. Corporate discounts 

Many companies provide discount vouchers especially designed for corporate employees to keep them happy.

3. Paid vacations

This is also one of the most common benefits we can see around in the corporate sector. 

4. Performance bonus 

Each and every employee wants to be appreciated for the hard work they do on a regular basis. Rewarding them for achieving their goals or better performance, help them achieve their goals more efficiently.

5. Paid sick leaves 

When you give your employees paid sick leaves, it creates a message among all other employees that you care about them.

So, you can add all this to attract good employees to your company.

Show the employee benefits in your job posting and you will see thousands of applications for the particular post.

Show them the employee benefits and they will be drawn to your company. 

The Interview Process

Now, you have got multiple applications for the post called marketing director.  You can start the hiring process and pick the one best suitable for your company.

The ideal candidate should be able to create something unique and different and should be able to bring new clients to the company.

So, you can shortlist the candidates on the basis of education, work experience, and the way that person thinks.

Once all these things are done, you can move further.

A) Send Emails To Shortlisted Candidates

Now, it is time to send Emails to the shortlisted candidates. 

Also, you can even add some questionnaires to filter out the less deserving candidates and then send them Emails.

This will again help you in filtering out the selection process of the candidates. 

B) Select The Right Candidate For The Job

Now you are ready for the interview of the candidates. You need to ask the right question to find the best marketing director for your company. 

You need to check the theoretical and practical knowledge of the candidate.

So, you carefully need to ask the questions like,

You may ask questions like, 

A) Why did you choose marketing as a career?

B) How are you going to handle your team in serious conditions?

C) How will you create a buyer persona?

D) How will you conduct the market research?

E) Which are the current marketing trends?

F) How will you increase the productivity of the team?

These questions will help you find the right candidate for the marketing director position. 

An ideal candidate will be able to answer each and every question of yours! 

Experts Tips

Summer Romasco, Ad Hoc Labs

“Soft skills are now more integral to engaging an audience and building strong relationships that provide value to customers, partners, and society. This means marketing professionals must know the granular characteristics of their brand’s target audience to engage them authentically and develop long-term relationships that extend beyond the conversion stage. To do so requires skills such as critical thinking, communication, listening, and empathy.”

Jonathan Tian,  Mobitrix

“First, you need to find marketing director candidates looking for jobs on several platforms as per your qualifications required. There are several online platforms like LinkedIn where you will find your expected candidates.”

Conclusion

Here I have discussed all the tactics that will help you find and hire a marketing director for your business and those are the best applicable and practical tips that you will ever find.. 

The marketing director is one of the most important positions of all and you need to be careful while hiring a marketing director. 

I have also elaborated on the responsibilities of a marketing director. So that you can know everything in the interview process. 

Even if you get stuck at any point of the blog, you can just comment down and I will reply for sure! 

FAQs

Question.1 How can I evaluate a candidate for marketing director?

After taking the interview, you will need to evaluate the candidate and check if the employee will be able to run for your company in the long run or not.

The best way you can evaluate your candidate is on the basis of some qualities they possess.

Those qualities could be,

Curiosity

Creativity

Analytical skills 

Decision-making skills

Visionary

Question.2 How much does a Marketing Director get paid? 

The salary of a marketing director in the US ranges from $134,400 to $201,600.

Question.3 What is a marketing director qualification?

Qualifications of a marketing director 

A) Masters in marketing or MBA 

B) Ability to work on multiple projects at a time. 

C) Communication skills

D) A customer focused attitude. 

Question.4 How would I know I need a marketing director for the business?

You need to hire a marketing director when;

A) Your sales have declined.

B) Your marketing isn’t impacting the world.

C) Your marketing results are missing.

D) Your marketing is not working properly.

These are some signs that tell you that you need to hire a marketing director for your business. 

Question. 5 What does a marketing director do in a company?

Here are the things a marketing director does. 

A) Conduct and analyze the market research

B) Creating effective marketing campaigns. 

C) Manage the marketing operations in the organization.

D) Work on the business growth through marketing. 

E) Lead the marketing campaign.