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Local SEO is the process of optimizing the presence of your website in search engines to captivate more business from relevant local searches. Without enforcing effective Local SEO approach, your business, especially your e-commerce site is not worth existing. This world of internet suggest a broad range of opportunity to grow your business. Most people tend to input their location while searching for a product especially the mobile users. When people look for an e-commerce service, they prefer the local search. This evidently shows the relevance of Local SEO.
Why Is Local SEO Important for Your E-Commerce Site?
Most of the people who conduct a local search will have an intention to make a purchase either direct from your store or through online.
Almost all people like to ensure the reliability and existence of the business before making a product or even visiting the store.
The people who need to make a genuine purchase will like to conduct a research on the reviews from the previous customers.
Majority of the customers will prefer the product or service from their own local even in case of online service.
All these facts tell that Local SEO is important for your e-commerce store to generate and improve leads.
Local SEO Ranking Factors
Google My Business
One of the most effective ways to improve Local SEO. You can get strong customer scope with a great business profile. Claim and verify your local business is absolutely imperative for giving customers more ways to reach you. This is free and can help you include and show up your information like address, phone number, business hours, online reviews types of payments accepted etc. You can manage your location on Google map also and it only takes a few minutes and is free.
How to Optimize Google My Business for Your E-Commerce Site?
An owner-verified listing will help improve your My Business ranking. Assert ownership of your My Business listing so you can encompass all the information that genuine customers need.
Search for your business on Google My Business, once you find it, claim your business. If you don’t find your business listed, generate your own listing.
Add photos. Photos capture the attention of people. Include high quality images highlighting the best and impressive features of your business. 360-view virtual tour is much more appreciated so that people can decide what to expect from you.
Earn customer reviews and respond. More than 90% people research reviews before making a purchase. More positive reviews will bring you more sales and positive reputation. Don’t abhor negative reviews. Let it be an opportunity and indication for you to improve and mitigate your flaws. Encouraging people to review your product or service will help you to build reliability of your e-commerce site. People will be more confident to trust you. Don’t obliterate the opportunity to appreciate the effort of your customers taken to review your business. More good reviews encourage the search engine to consider your business to be more honest and boost ranking higher.
Do not Include URL that redirects to your website’s URL, rather than the actual URL itself. Don’t stuff keywords into your business name field purposefully.
Assure that you have incorporated the right information and the provided details are authentic. The furnished information will be indexed by Google and maps so that the provided details must be up to date otherwise it will get penalized. Be sure to add the consistent details everywhere especially address and phone number, better with a local area code.
Categorize your business accordingly, casting the latest images of your products.
Keywords
First of all realize what your customers would ask when they look for the particular product like what your e-commerce store offers.
For targeting a particular keyword for your local e-commerce store, make search engine admit that your e-commerce site is a relevant result.
Long tail keywords are perfect fit for Local SEO. These are the keywords with more than 2 words in it. Short tail keywords are more generic, but long tail keywords are more explanatory for the user intention.
Long tail keywords for Local search will be with high search volume and comparatively low competition.
Long tail keywords will be used more by potential customers to fin d a local product or service.
Include the high performing keywords in your title tags, Meta descriptions, headings, and body content.
Also, use your locale name on your website pages.
Do not attempt keyword stuffing by adding the keywords excessively which will be penalized by the search engines rather than boosting your rankings.
Online Business Directories
There are so many online directories available for you to list your business. Choose the high quality directories to include your local e-commerce store which will benefit you by showing your website at the top. The directory sites are highly ranked by themselves, you responsibility is to provide the accurate data for all the directory websites. Your e-commerce store name, address and phone number with the relevant local information and area code.
Reach More customers Online
When you partner with Incrementors, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your store.
Some popular online directories are:
- Yelp
- MerchantCircle
- Angie’s List
- Glassdoor
- Citysearch
- Foursquare
Social Profiles and Business Pages
Create profiles on social media for your local business. And claim as many social listings on social sites. Engage people with frequent updates of your local e-commerce store. Creating a Facebook business page will be more helpful for you. Do not neglect the influence of social networks like Twitter, Instagram, Pinterest etc.
Do not underestimate the importance of other SEO features of your website and concentrate on localized content. Adopting the perfect local SEO strategies will definitely bring you better results. The appropriate SEO plan will help you boost your local SEO ranking, increase your chances of being included in Google’s Local Pack and will also help your customers to discover you. If you need more reach and discoverability for your e-commerce store for a specific locale, create and publish more high quality localized content and convince your clients that you are trustworthy being operating and accessible for them.
