LET’S GET STARTED
- 1 Tips To Go With SEO Branding Strategy
- 1.1 Link Building Is Equal To Brand Building
- 1.2 Magic Of Fresh & Appealing Content
- 1.3 Keyword Optimization Is The Best Technique
- 1.4 Add Other Channel For SEO Branding
- 1.5 Pour Some Local SEO Magic
- 1.6 Optimize On-page SEO Elements
- 1.7 Create The Right Content For Your Audience
- 1.8 Measure & Track Brand Activity
- 2 Conclusion
SEO = Visibility = Branding
In this highly competitive world where almost every brand is switching to digital marketing, it seems quite difficult to build your brand and make a unique name in the market. Right?
Trust me, building your brand is a difficult process unless your visibility is high.
But nowadays this problem has been solved by SEO (Search Engine Optimisation).
Now, you can use SEO strategies to gain high visibility which would ultimately lead to brand awareness.
And you will be shocked to know that brand awareness is the priority goal to sales and lead generation.
See the data below:
Now, you might be wondering, “but, what do I need to do with brand awareness?”
Trust me when I say, brand awareness is directly proportional to brand building. That’s why you should be worried about it and brand building comes with brand awareness.
And that’s the reason why you should go with the SEO strategies to build your brand.
In this blog, you are going to get some SEO branding strategy to build your brand.
So, let’s get started!
SEO Branding Strategy Of OVME
The company OVME is a cosmetic brand that performs medical practices and provides services that include enhancement and treatments for Facial, Botox, and Fillers.
As their brand is one for enhancing beauty, the biggest challenge for it was to attract desired customers that have high standards of beauty in every term.
And they failed to attract customers online, big time!!
The problem was that their basic SEO practice along with Call To Action (CTA) and content lacked the compelling factors for customers, making it clear that their SEO brand marketing plan required a heavy makeover.
You can imagine how the lack of SEO best the expectation of their practices made a mess of their website and therefore, was not able to meet potential customers.
What they needed was a combination of Technical SEO, On-page SEO, and Off-page SEO to perform and deliver the best for their customers and the answer was simply to make their website more simple and navigable.
OVME made some changes by using engaging and compelling elements throughout their website which helped them with conversions of potential customers.
Secondly, Mobile Optimization of websites created opportunities far better and less escaped along with technical SEO from page titles to schema markup was all keyword optimized.
The picture below is their launched website both on desktop as well as mobile displays.
Lastly, after the launch of the website, a link-building strategy was put in place. This SEO technique helped their brand to build authority on search engines and improve ranking which would help them get more organic traffic from potential customers.
You see, the SEO brand marketing plan worked its charm, as their website ranked in SERPs and their organic traffic increased by 10% with an increase in 60% phone calls from the traffic which impacted their online bookings to have surged 1,217%.
That is why OVME is chosen to be one of the best SEO campaign examples to learn from.
Showing how the best SEO strategies and tactics can help your business get visibility and attract the right traffic and here, SEO and brand building effectively resulted in the ranking of your website; getting potential customers.
Tips To Go With SEO Branding Strategy
SEO Strategies are particularly ignored when it comes to spreading awareness online and often companies choose to do so with paid advertisements, social media, and blogging.
But the problem with these other strategies is that at the start they seem easy-going and cheap but become costly and laborious later in the game.
For a small business, your priority lies in better service with cheaper means, so here are 8 SEO strategies for Brand awareness that are cost-effective.
Link Building Is Equal To Brand Building
Link building is all about the visibility of your website on SERPs.
User engagement starts with users getting directed to your website through backlinks on other domains.
Now, think if some of these links are spammy or not easily navigable, would these users be able to explore your website?
No, they won’t be able to explore and they remain unaware of your brand and this happens because Google Search Engine considers domain’s authority to be a factor for building your brand (when performing backlinks)
Meaning, your high standard backlinks should be from high authority websites or domains.
As confirmed by John Mueller, in a tweet where he replied to a query about “backlinks providing domain authority and high ranking” and his “no” simply presented that backlinks from any website won’t guarantee your brand high domains authority.
Hence, Link building is about brand building but only when performed on high authority websites.
And, to put it simply, link building for brand building is applied for search engine visibility, and secondly, SEO experts put backlinks to be a sign of validation from other websites in the context of Google guidelines which in turn helps your website to rank.
And the more you are visible in SERPs, the more organic traffic you receive. Right?
Yes and according to an SEO Tribunal report, “65% of digital marketers state that link building is the hardest part of SEO”
Stating it to be the hardest part of an SEO but the most cost-effective and self-serving once your website has taken its haul online.
Check out this statistic by “uSERP” that comments on the importance of linking your web pages and content with a domain of high authority,
“Links from higher domain rating websites are more impactful than links from lower domain rating websites”
This suggests link building technique is the most effective and influencing factor of the search marketing plan which requires quality backlinks.
Now, this is because Google considers high-quality backlinks as a metric to rank and these backlinks must come from high authority domains instead of those that are trying to trick the algorithm.
Given below is a quote by Google Search Central pointing out the importance of links quality
So, you can imagine that link building is single-handedly capable of ranking your website and even spreading brand awareness among your targeted audience.
But of course, you need to create strong, relevant, and authoritative link-building strategies to achieve the goal of ranking and brand awareness.
Here Are Some Link Building Strategies For Your Website
These tactics help your website in building links for brand awareness and these links must be tactful, relevant, and subtle to the customer’s query and you can carry out anchor texting.
Just remember that 51% of marketers say it takes one to three months to see the impact of link-building efforts, so it’s a process and takes time to show the relevance of your website to the Google Search Engine. This is one of the step to go with SEO branding strategy.
Magic Of Fresh & Appealing Content
Link building and content marketing strategy make the list of the top-two criteria considered by Google’s page ranking algorithm to rank your website and gain organic traffic.
As stated by Andrey Lipattsev, a senior strategist at Google,
“Content pieces and backlinks are the top two most important factors for ranking on Google for target keywords. Next is RankBrain”
So, the need for fresh and up-to-date content is a long haul for your website and long-tail keywords show the relevancy of your content to the search engine crawlers as these questions are specific to searchers’ queries.
Targeted audiences must be acknowledged by you, that is you must understand the intention of customer’s queries which require your brand to provide relevant, and effective information regarding the products and services you provide.
Because people are more passionate about what they are and anything online as it has opened scopes for too many things, so they ask all types of queries.
“How To? Which tools to use? What algorithms to consider?….. These queries continue.
As “Oberlo” points out that an 8.5 billion searches/day are processed by Google, which are a source of content creation
Now, these search related queries are provided by search engines in sections such as “PeopleAlsoAsk” and tools such as Ahrefs to create relevant content for your business
This content compels your target audience by providing them with a solution of those specific industry- based users queries freely available to users via Blogging, Customized Emails, and Videos.
These provide better understanding of your business to your user and create brand awareness for incoming online traffic.
Therefore, when you are building your brand, including a Content Marketing Strategy is the first step in the SEO direction.
Content should offer useful, engaging, and relevant data with brand keywords for Google crawlers to identify them as such and then, are ranked in SERPs to be easily found by the online traffic.
This ranking not only raises brand awareness, but also increases click-through rates, lowers bounce rates, and, most importantly, meets the end goal of any marketing campaign, which is to increase sales.
Hopefully, this would help you upgrade your brands’ authority by providing your potential customers to engage.
Keyword Optimization Is The Best Technique
Keyword Optimization is the most important part of an SEO strategy especially when you are building your website into a brand.
You already know that keyword insertion is the most important part of content marketing strategy.
Impactplus reported that “69.7% of search queries contain four words or more”.
So, using a phrase that is more than 4 words achieves your ranking goals because there is a 70% chance that the searchers queries or long-tail keywords would be searched on search engines.
But, what is keyword optimization?
Keyword Optimization is a campaign or marketing technique determined by the keyword research and optimization within different elements of a website such as Blogs, Videos, Emails, Images (Alt text), and infographics placed to become successful.
For example- Do you think that keyword optimization can only be used in Content strategy and nothing more?
Well, if you think your SEO strategy would remain incomplete here is a list of elements in your website, where you can put keywords These are:
Also, with many new, impactful updates such as Featured Snippets, Voice Search, and Semantic Search, which is a result of Google has been improving its data and analysis algorithm for providing a better experience.
According to a SearchEngineJournal, “Moz also found a 30 percent increase in knowledge panels for SERPs without a featured snippet in the first place”
So, of course, using long-tailed keywords which are specific searchers’ queries and have 2-5 phrases in them makes for the best SEO strategies to build your brand because these are based on the ever-changing SERPs algorithm that has now included snippets…
Check out these reports by SmallInsight regarding the phrases used in keyword optimization for SEO strategy,
“Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.”
(A good CTR for a specific industry website is between 0 to 5%, and according to the above statistic long-tail keywords are better for keyword optimization)
“Generic searches for products are typically 1 or 2 words”
(This statistic tells that the generic keywords are the first of little information and are unspecific. That is why they are searched 1 or 2 times only)
The bottom line is keywords Optimization is the most important part of SEO Strategies To Build Your Brand.
Read More: 11 Best Keyword Research Tools In 2022
Add Other Channel For SEO Branding
SEO channels refer to the platforms such as Facebook, Twitter, Instagram, and LinkedIn digital channels where you can promote your website, attain the targeted traffic, and eventually revenue.
But if we are truthful with over 5 billion internet users in the world, it has become very easy to manipulate the organic traffic and gain engaging users.
And according to a Pew Research Center report about American adults using social media,
“When asked about their social media use more broadly – rather than their use of specific platforms – 72% of Americans say they ever use social media sites.”
These statistic brings out that fact that your customers are on social media for the majority of time, so what you can do is put yourself out there for them to observe and engage (which is the first state of visibility)
Now, secondly you can bring together all types of social platforms, that is put options for customers to explore and share on your website and from your website,
This is how today’s organic traffic engages and also needs easy, reliable, and navigable access to your content.
So, for building a brand on social media, requires you to:
This would help you gain publicity with you ‘putting your brand out there and also, and your social media content also being indexed. Your search engines crawl their hyperlinks too.
While the audiences who are interested in your niche or services would find interesting and engaging content on your channels, they may share them, comment on them or rate your website for this.
Setting up will take an extra effort from your side but with the option to pick whether or not to spend money on paid campaigns.
For instance, when a new blog is written for your website, the incoming traffic is not an immediate affair.
When a new blog is written for your website, the incoming traffic is not an immediate affair.
This can be due to the lack of keywords that perform for specific phrases to create a relevancy for searchers or lack of a compelling title that keeps Google confused whether your content is relevant to customer query.
Even with all these On-page SEO applied, you have to perform Off-page SEO, that is Social media advertisements and engagements.
These social media SEO is cheap and helps your brand engage directly with active target users.
So, if you own a website and are building your brand, social media is your dearest friend to spread awareness through the content posts that keeps them engaged and completes another purpose of your business of getting more traffic.
Therefore, social media is the SEO strategy to build your brand and is an essential part of a marketing campaign that requires regular consistency especially for link building and getting interactive users.
Pour Some Local SEO Magic
Whether you have a physical business or an online business, an address of your business is your first step towards building trust between your website and your potential customers.
With roughly 97% of people who use online search and look for local businesses, optimizing your website locally means putting your business’ location and other parameters such as reviews, testimonials, etc for a local SEO link building online.
These online platforms where you submit information about your company works as a digital card for your audience when searched for.
According to a Bright Local study,“Around 68% of consumers would stop using a local business after finding incorrect information online.”
And, “80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online”
Therefore, for local link building is to get links, citations, brand mentions, and references from local businesses around your businesses, and to achieve such a level of local SEO as the illustration below shows important Local SEOs, such as GMB, Maps, and link building.
These Local SEO strategies are:
1. Create GMB and put your business on maps
2. Create a presence in local directories and ratings
3. Taking or giving sponsorship opportunities
4. Make a connection to local influencers
5. Build mobile-friendly website design
6. Add a local schema to your website and link building
Though performing such local SEO comes secondary, because for the first step you have to register your business with Google’s GMB (Google My Business) which requires a Google Standard Business Account.
Local SEO helps you always remain under goods (in this case products and services) demanding searchers and you get more interested traffic in your website.
Optimize On-page SEO Elements
Branding SEO is optimizing different elements in your business website to gain visibility, and trust and most importantly generate revenue from your potential customers exploring it.
The term On-page SEO is to optimize pages of your website to improve its ranking and provide better user experiences.
This can be done by controlling the effectiveness of your website’s elements, some such common SEO elements are Content; Page Speed; Alt Images; Headers; Page Speed; And Internal Links.
Here is a format of On-page SEO,
Let’s take one element at a time!
Content is any engaging materials that can be a blog, images, infographics, and videos on your website that contains images, statistics, data, and informative and how-to-dos solutions.
Your optimized content helps Google to easily crawl through your website’s data and collect information while understanding the context of the sentences formed. Other elements of content are using proper target keywords for web page URLs and Title Tags.
Read More: Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully]
2. Page Speed
Page speed is a Google ranking metric that should range between 1 to 3 seconds of page loading, that is if it exceeds more than 3 seconds your website causes you to lose online traffic and especially the potential customers who are losing interest in your website.
To check your page load speed using PageSpeed Insights and if you want to avoid slow loading of your website follow these,
A. Overloaded codes and plugins
B. Compressing your images and videos
C. Less use of redirects
D. Use cache
Headers help provide structure for your content. They provide your website, your customers, and Google crawlers with a boundary of readable text that helps to increase the brand’s value as it uses H1, H2, H3, etc
For optimizing headers, use your target keywords but make sure that these keywords have a connection to the content on the page.
4. Image Alt Tags
Google can’t quite view images the way humans do, so an image needs to have a description. This will help Google bots understand what your images are and how they’re related to the page.
Image alt tags describe what is in the image. So, even if it fails to load, the information is shown and lessens the inconvenience of your audiences.
But in Alt images, keywords chosen must be optimized, but subtle, and try avoiding spam properties. This becomes another asset for your website’s authority as ‘Google Image’ shows your image can work as visual content.
Read More: Canonical Tags: An Ultimate Guide For Beginners
On-page SEO includes content marketing, identifying keywords, performing a link building strategy and interlinking.
The content (or blog) providing hyperlinks helps your target and engaging audience to easily explore your content when interlinking is provided.
And this is done by connecting one content to another relative content for that takes your audience with smooth navigation to other relevant pages for better understanding and hence, keeping them engaged.
Create The Right Content For Your Audience
The title says it all, “Create Right Content For Your Audience.”
In simple terms, your knowledge as a marketer may be “top-of-the-funnel” but if your content does not appeal to your ideal audience and their interest, well your branded content strategy needs some changes.
Your brand awareness is particularly in danger because you have not optimized your brand strategy content according to your ideal audience who need the following values when they are directed to your website,
1. Awareness through branded content creation strategy, (potential customers)
Your audience (The Millenial) is all about knowing what-is-what and how-to-dos and therefore, your content must be
A. Able to answer all their questions
B. Must be long enough (1000-7000 words) for keeping them engaged
C. Should provide a challenge and compel curiosity
Doing so spreads brand awareness online and you get engagement with the data and leads by promoting social platforms as shown in the pie chart below, the major goal of social marketing of your brand’s content is to achieve brand awareness.
Just imagine your brand promotion happening on social media, networks, and any other platforms so that users could interact with the brand through their respective platforms daily.
2. Desirability of the product and services branding content, (Make your content desirable)
Now, your content must show what you want to achieve with the desired prospects that you succeeded in compelling with your content and proceed to achieve conversion goals.
Your content must deliver entertainment, education, inspiration, and Conversational with proper SEO strategy to optimize your content’s headlines to be h1 type, listicle, and Question Answer structured content provides a deep and easy way for Google to analyze.
Google crawlers, in turn, rank your branded website, and your desirability on SERPs increases along with the organic traffic on your website.
3. Trustworthiness of your business operations
Customers need to have faith in your business website and so, to continue with your business is by first building authority among the domains of similar industries.
The fundamental that has a branded content strategy needs linking of one web page to another within your website that allows easy navigation. This is how you can use, content writing for interlinking two or more web pages to each other.
According to a report by SearchEngineLand about ‘Long-Form Content Garners More Backlinks, On Average’ states that “A direct correlation between the length of the content and the number of backlinks pointing to it. It’s further evidence that long-form content is great for SEO.”
According to another brand’s research, “Long-form content outperformed shorter pieces, both in backlinks and social media shares.”
Also according to Backlinko, “Long-form content gets an average of 77.2% more links than short articles.”
This is how content strategies should include following the ideal customer’s value, that are awareness of your brand for targeted users, their desirability in your products & services, and trustworthiness in your brand’s funnel that must provide results.
Measure & Track Brand Activity
When an SEO experts say to measure and track brand activity, most of the time it means that they are discussing various tools to capture data and analyze your brand’s website
Some such tools for digital marketers are Pagespeed insights, Google Console Search, and Ahrefs.
The point of analyzing your website’s collected data that was captured by search engines is
A. Understanding your brand performance at every end of the week or month.
B. Get Google alerts or other such alerts for warning if any SEO needs improvement or change.
C. Check the percentage of traffic that was relevant to brands and use such increased brand activity to detect the data and optimization that need improvement.
D. Keeping Google trends, guidelines, and rules on which basis your branded website may need enhancements.
E. Third-party analyzers getting help and tracking brand performance
Because then only you can get SERPs ranking with good fuel and spread awareness amongst others.
So, these were some SEO branding strategies. Being a brand is more than its logo, motto, and trademark. This is the responsibility of any marketer that is constantly competing with other domains all across the world to achieve and maintain SERPs ranking, which is at the top.
The mantra to your brand’s awareness and success is more of getting in front of the right audience at the right time and disregarding the quality of products and services.
However, real awareness is one that you achieve regularly through social platforms presence, link building, Keyword optimization, and providing the right content for users.
For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.