LET’S GET STARTED
‘Video’ is a word we hear so many times daily and are somewhat dependent on this form of communication in our daily lives.Video is an interesting form of practice to convey information to a person or to a mass as a whole.In today’s fast and busy life we always search for alternatives for saving our time to get any information or to any work,there comes the role of video.It gives an interesting form to convey information in a less time to a person searching for a query.It is alot more interesting to get information through video in two minutes rather than reading an article for ten minutes for the same.Video can be valuable and engaging form for content delivery.Therefore, it is a popular,efficient and widely used form of marketing strategy.Promoting products and services worldwide through videos online on popular search engines like google, yahoo etc. and video search engines like youtube is all video marketing.
Why Video Marketing?
*It is user friendly form of conveying information to people.It is liked , enjoyed and creates a great impact if properly planned for promoting a particular product or service.
*It is time saving form with a greater impact on customers mind for the product or service.
*The comments,likings and sharing of videos online matters for the company who is promoting the product or service.These things tell about the product or service impact,its problems,queries related to it,its position in market etc.
*It is very important for buisness industries,e-commerce etc.
Video Search Engine Optimizer( Seo )
Search engines bring the relevant query to a person in relavent and convenient form which is video .Bringing the right product or service information which is relavent to you is the work of SEO. Video search engine optimizer or VSEO or video SEO is a person who is responsible for providing the relavent information in most user friendly impactful video form results in perfect ranking or order.An intelligent ,true video campaign to a product or service can lead to the accomplishment of its goal in the video marketing.Video SEO helps to reach the right information in form of videos to right people at right time.Poor technical implementation for marketing can lead to losses ,creative powerful videos will be remain unseen if not properly planned. They should reach the special targated audience in a most creative and technical way to have a greater impact to raise profits and rank in the marketing world.
Why Video Search Engine Optimizer(SEO)?
1. To perform perfect keyword research
It is the work of SEO to have a knowledge of keywords which are used by people again and again .Known about the proper specific keywords the video marketing strategy can be accordingly planned and the product or service can be marketed efficiently .
2. For focus on quality and people
It is the work of video SEO to link the prefferred audience to a particular product or service for its marketing. The quality and content of the video should match the standards and should be creative and impactfull.Blurred videos,inappropriate content leaving the subject are not valid for proper marketing strategy.
3.For sharing, likings and comments
The sharing, likings and comments matters for marketing.They hold importance because it tells how much the thing is popular among crowds its specifications like what is liked about it and what is not and including the suggestions for improving the product and service .This all leads to rise in sales and profit .The sharings lead to viral sharing of the product ,its promotion. For all this a video is properly marketed or shared among the appropriate space which is done by video SEO.
4.For proper captioning the video
The proper captioning of a product or service in the video advertising matters alot because it is important for creating the overall impact on the audience . It is responsible for proper marketing of the product.The overall product came into picture by its caption which is done creatively by video SEO.
5.For hosting,uploading and embedding your videos on youtube
Youtube is the second largest search engine .It is mostly used for video sharing .Therefore ,marketing a product on youtube is very much important for the requirement of the goal. Video SEO helps the hosting,uploading and embedding the videos to the targeted audience via youtube in a technical,proffessional and creative manner.
6.For embedding youtube videos in your website
Youtube being largely used ,people have a habit of watching the stuff related to a product on it . The videos on youtube can also be directly embedded on the personal website for its better promotion .This is rather less time consuming as it has direct links to youtube.This work is done creatively by video SEO.
7.For writing a script and uploading a transcript
Google depends on transcription for video results when anything is searched.It copies the transcript and script of the video and displays in the search results. The video SEO helps in creating a transcript for the video to be marketed.
8.For creating video sitemap
There is a schematic way of doing a market planning of a particular product,video sitemapping is a tool like that .For reaching the specified audience the videos should be situated at the places where they frequently visit at a website or a webpage.This is professionally done by video SEO which leads to proper marketing of the product to increase its rank and profit.
Therefore, for the proper marketing and targeting proper audience with a longer impact for a particular product or service video marketing is important which can be done in a best way by a creative and technical video SEO.