How SEO Can Increase Sales for CBD Brands? A Detailed Case Study.

Cannabidiol popularly known as CBD is a chemical compound from the cannabis Sativa plant which is also known as marijuana (US National Library of medicines). CBD oil helps to ease symptoms of many common health issues, including anxiety, depression, acne, and heart disease, etc. It is organic in nature and comes into demand for its usage in a variety of ways. One of the most popular usages is relaxation. CBD received legalization in 2016 and is becoming a popular business.

CBD business is not presently known to many populations but is spreading its wings rapidly so it emerges the need to ensure that marketing for your CBD business is done right. SEO owns popularity when your sole aim is to rank at the top in Google and other search engines with cost-effective means. One of the smartest ways for your website to get organic, or unpaid traffic is by creating a high-speed, vigorous, and user-friendly websites that rank higher in search engines. So, here in this article, we are going to discuss some of the proven strategies which can help you in increasing sales of your products like CBD Isolate, Capsules, Tinctures, CBD Oil, Skin Products and what not.

Why SEO and not PPC?

PPC is undoubtedly an effective strategy to target traffic but when it comes to cost-effectiveness, it surely asks for a lot to be invested. Moreover, bot clicks where customers hardly intend to buy the product seems less effective.  Another major reason that brings SEO in demand to hike your CBD business is that Google doesn’t allow running ads.

How SEO Can Help Your CBD Business

Today, when the majority population is shifting towards online approval before buying any product, it becomes the need for any business to catch this race to excel in the online business world. Reality is that everybody demands quicker results at one click over Google searches, becoming their first result is all that matters. Here is when SEO comes into the picture.

Since cannabis is not very popular online, appearing at the top in search engine searches is important for CBD. SEO is just an amazing technique that is going to help your CBD business reach top ranking in search engines. It works at improving both the quality and quantity of the traffic. A good SEO will help in generating revenues, increase popularity as its tools support the keyword research understanding the targeted audience diverging organic traffic your way. It helps you to stand out from other cannabis competitors not only online but later offline!

One of the key factors of SEO, Identifying the target audience – SEO aiming high-quality content definitely allures the audience thus understanding the need of visitors arriving at your website is what SEO helps in. It efficiently raises the quality and quantity of traffic on your website. All you need to ensure is that the content is correct and reader-friendly and strict no to plagiarism.

List of SEO Strategies

On-Page SEO

Since on-page SEO allows you to control content related factors of your website, it brings the control in hand to smartly optimize to order the ranking of website to the top. SEO analyzes the need of the audience and accordingly alter the technical set up of the content available to the users.

• Unique but simple Title tags
• meta Descriptions of appropriate length
• header tags placed right
• Well designed structure of the website
• crisp and simple URLs
• relevant images and text
• Appropriate length of the text.

Keyword Research

One of the ways that SEO follows is tweaking your content by analyzing keywords that correspond to expected searches of the user. It is important to understand the need of the population we are targeting as that helps to design the content of the website using effective title tags so that Google crawlers can easily scan and reach your website making it into top results.

Any search for this website will surely include CBD as the keyword. For example CBD for women, CBD for kids, etc.

Implementation of On-site Factors

Knowing more about SEO, analyzing the website content holds huge importance as it includes various elements to be analyzed and placed well. Some of the on-site factors are listed for you –

• Site location and size
• Secure and easily accessible site
• Mobile-friendliness
• Real business information
• Social signals
• Branding elements
• Users review

Technical Optimization

Technical Optimization – As the word indicates, it is simply to optimize the structure of website so as to enable Google crawlers search the content without any obstacle. It is quite technical as it has less dependency on the actual content of the website and focuses more on the structuring of website. While the indexing phase marks its importance in ranking, SEO ensures a green signal for search engines to understand the structure of your website and land your website at ease. And there you go, holding a top rank for your website. 

Improve Site Speed

Improve Site Speed – Loading speed of the site is one of the integral elements for website ranking as from multiple accessible options, becoming one’s choice demands speedy access. For both Google and Bing loading speed is a factor of consideration. To ensure this, SEO works like magic. 

Another feature of SEO is that it helps to make searches available over the small screens. SEO best practice is to develop one android friendly website so it can be easily accessible to users. It ensures fast speed for loading the website.

Off-Site SEO Strategy

Knowing SEO strategies is a blessing for your CBD business when it comes to fame of your site. Apart from this, SEO holds another benefit of taking you off-page. Going off your website page is landing on to spaces that will talk about your site, sharing their genuine opinion about your site. .

So isn’t it obvious that when others will talk about you, you will eventually become popular. All you need to look for is just a few linkages with renowned  and relevant websites that hold a high level of authority. Some of the off-page SEO techniques are :

1. Content Creation & Marketing – Creating content related to your website and then sharing it on other relevant sites. SEO will help you become a guest author for these websites.
2. Competitor Analysis – to outreach your users, this analysis holds high importance.
3. Blog Commenting – shaking hands with other blogging websites for the exchange of ideas, establishing a relationship of trust.
4. Ensuring trust Signals for CBD Websites – It may include the perfect design, factors allowing easy access to your site, updated social media profiles and other social certifications.
5. Other Backlink Strategies – Providing quick and easy access from other sites to reach your site.
6. Exploring Submissions to submit content related to your websites

• Q&A Submissions – Providing answers to frequently asked questions related to your website.
• Video/images/infographics/article submission.
• Forums Submissions – Here I bring you some of the forums where you can present the details of your business and spread the popularity of your website.

Forums Submissions

https://www.marijuanagrowing.com/forum.php
https://forum.vapelife.com/
https://cbdtweet.com/forum/
https://www.e-cigarette-forum.com/
https://forum.parkinson.org/
https://www.cbdoil-forum.com/index.php
http://thecbdforums.org/forums/

Building Citation on CBD Specific Directories – here are some for your reference.

Citation Sites

Later SEO helps to fix Citations Inconsistency and receive genuine reviews and ratings. 

In a nutshell, Increasing your popularity on the internet equates to more visibility for search engines.