LET’S GET STARTED
- 1 What Is Branding In Business
- 2 Benefits Of Branding To A Business
- 3 How To Brand Your Business
- 4 Business Branding Examples
- 5 Bonus: Free Tools To Build A Brand
- 6 Conclusion
Your freshly launched business or startup has been in a constant battle with those tough, cutthroat competitors who have dominated the market for a long period of time.
And, if you’re familiar with their company, you’ve probably heard the terms “the brand,” “branding,” and so on. Yeah!!
So, from there, you may have considered creating a brand for your company and attracting certain clienteles even though the brand competitions are intense and the shelves are completely filled.
Because according to a Nielsen report,
“Nearly six-in-10 global respondents, 59% consumers prefer to buy new products from brands familiar to them, and 21% say they have purchased a new product because it was from a brand they like.”
Now, as branding is your goal since the early phases of your start-up or small business, now you want to learn about how to brand your businesses
And in this blog, I would provide you with details of branding strategies that includes why ‘branding your business is important, how to brand your business, business branding examples and protect your brand online.
Because being totally honest, branding is a vast subject that involves far more than the appealing logos, appealing layouts, and those .
So, let’s begin with the definition of branding.
What Is Branding In Business
Branding in business, simply said, is a customer’s entire view of your business that your brand defines through your logo, company colors, voice, personality, and other factors that contribute to your business’ brand and its identity.
As said by Jeff Bezos,
“Your brand is what other people say about you when you’re not in the room,”
This quote, credited to Jeff Bezos, settles that branding a company is in terms of customers’ trust and loyalty towards your company.
They must connect with your business in this digital arena because what consumers say about your brand is the most important credit your business branding ideas can get.
Developing your business requires you to build your brand. It’s the foundation that gives your company a voice, identity, value, and consumer awareness.
Your branding strategy informs your company as well as your customer on how, what, where, when, and to whom you intend to communicate and deliver your brand messages.
As a result, the “what” you communicate visually and orally is also a component of your brand strategy. Further adding, your business brand should contain consistent links, emotional connections, personal presentation, relevant information, and so on to attract your targeted customers.
Now, let’s understand why branding is important, that is “Benefits Of Branding To A Business”
Benefits Of Branding To A Business
Amazon, Apple, Samsung, Adidas, Hershey, Intel are the topmost followed brands in the world today. They are followed by customers as one follows a religion.
And you are already aware that what makes these companies so successful is the branding that can also help your business to go from just a business idea to the business branding ideas that you hoped for.
Now, as we know these companies have big budgets to support their branding strategy and processes but your company is literally a startup, so you have to put the branding business process from its basic level.
And rather than spending bucks on branding as these brands do, you first of all have to understand if you yourself are invested in branding.
As branding executes the benefits of branding to a business, some of which are provided below:
1. You become popular among your customers and employees.
2. Your customers trust you more often than other competitors.
3. Branding boosted your customer loyalty, that is they stay.
4. It motivates and inspires the workforce within your business brand.
5. This sets you apart from the competition.
6. You get an exclusive charge over your company, its equity, and its assets.
Consistency and a smart approach separate a brand from its competitors, thus creating a strong brand. A strong brand, then, can bring greater value to the company as a 23% average increase in revenue through a consistent brand presentation by lucidpress.
Secondly, to be clear about your company and execute these benefits of branding to a business, you need to know how to brand your business with little-to-no cost and in this blog,
How To Brand Your Business
Starting a business has been easy for you, with knowing what the customers want, you readied and produced a product.
But with the arena changed, you have to change with it and learn what the benefits of branding to a business mean. In the image below, you can learn the basics.
Now, branding your company displays some important and useful benefits for your business, that is to decide that branding your business is the right move because you gain online visibility and trust from your customers.
And to do this, I have a total of seven points that skills you with “How To Brand Your Business” expertise. Let’s read on.
Know Your Audience
With too many small businesses on digital marketing platforms, every business is busy with details and increasing sales of their products and services.
And for these marketers, their targeted audience becomes a secondary thought.
Which is wrong!!
Because you see, in actual terms of branding your business the must and first-step of the “how to brand your business” process should concern the clarity of knowing your customer which is one of the best marketing strategies to attract your dream customers.
The clarity about your targeted customers and your specific industry is required to identify your customer through researching your old data, competitive analysis, and even research blogs that are read by customers.
All of these assist in building a buyer persona for your business brand.
In this persona, the major aim is to understand your customers’ demographics, state-of-mind and surrounding factors that mainly leads to understanding triggers and worrying concerns of your ideal customers for your team and reps while closing deals.
And only then, can you process how to brand your business points.
Even according to Hannah Mans, Director of Marketing in the directive shares her philosophy telling,
“A marketing philosophy that I live by is brand and demand need to go hand in hand”
Through this statement, she points out that demand for your product and services by customers is dependent on your business brand’s trust and loyalty in the eyes of customers and vice-a-versa.
Personify Your Brand
Brand personification is a technique in which both customers and brands are targeted order to better understand how products and services work and to give your brand a human element that helps users connect with your business.
Because we all know,
This is achieved by knowing your customers (buyer personas) better and using customer profiling to categorise target demographics for recommending brand’s aims, personality, and attitude.
This tells you how your customers search out, think about and feel about your brand.
So, personification refers to your customers’ emotions, which are built-in into your brand identity through the brand logo, slogans, and trademarks of your company.
This helps customers relate to your brand, resulting in consistent sales and more successful product launches.
Therefore, the purpose of brand personification is to better relate your brand with the values, ambitions, and aspirations of your target audience.
Value Your Customers
Consider the picture you want to establish for your customers. Now, also think about what you can offer customers for them to stay and do business with you instead of your competitors.
This should be done by regarding your customers’ values at the forefront and presenting perks of your products or services.
As Seth Godin said,
“Don’t find customers for your products, find products for your customers”
When you, your sales teams, and representatives are attempting to close a deal with your prospects, such comparable values are required towards your customers.
Because today, if you value your customers, your brand must become a symbol of hope and a promise to solve your customers’ problems.
This raises your brand to be more than a tagline or a phrase and ranks you among trusted brands that are better at solving the challenges than competitors.
As according to Vince Lombardi,
“It takes month to find a customer but only seconds to lose them”
So, keep checks on becoming customer-centric rather than only taking your company to the upper levels of business chains.
Know Your Big Picture
Your big picture may gain the empathy of your customers, so make sure that you have a big picture in order to show your customers, users, and any kinds of leads.
Now, this “How To Brand Your Business” step may look a bit like opening up about yourself but if you think about it, customers are the biggest and most important part of your brand, so tell them about your company’s futuristic goals is a step to inclusion.
And they would trust you more than because you were honest to them and this would attract some next generation of workers that want to work with your company while providing fresher perspectives, reviews, and feedback too.
Establish Your Expertise
If you go to a computer shop, take advice from a employee or one that has the expertise of over two years.
Yes, it is a no-fight answer.
Expertise triumphs all.
Well, similarly when it comes to branding you need to understand that your team, reps, and employees must have an all-in-all knowledge of your industry, know where your products and services expertise is, and have that branding voice ready to charm your customers.
Yes and again Oberlo gives a statistic of 86% of customers that trust and support a brand on its authenticity and expertise of the products and services that they support.
Now, create awareness among customers regarding your industry and company.
You can start a company blog, host a masterclass or webinar, give free book samples that define your brand personality and ask your connections to share these making your online presence.
Unique Brand Voice
The specific attitude that a brand develops in its communications with its customers is known as brand voice.
Consider your brand as a specific person that stands out because it has a knack for sharing stories in a particular way that customers are attracted to them.
With a statistic by Oberlo given below consumers can start to buy or stop buying from a brand based on their stand on social issues.
Using a unique brand voice or performing a brand messaging is all about keeping your customers updated, attracted, and engaged via being involved in what is happening with your brand story that has communication and a tagline to keep them interested.
For Example Starbucks.
Starbucks’ online guidelines and personalized messaging to customers have a section dedicated to customer tone of voice, encouraging their consumers by making a unique connection.
Consistent Online Presence
It’s no doubt that with today’s digitalized world you have to confine yourself to the internet and provide your customers with a place where they can steam off or applaud your products and services.
And of course, the best place is social media and networking apps and sites where you can remain engaged with and nurture your old and new leads.
“You can’t build a reputation on what you are going to do”
This line by Henry Ford may help you understand that reputation isn’t built on your futuristic goals alone but on the consistency of your brand.
Now, this consistency requires social networking to gain important connections with your customers as well as others that could help you reach your branding goals. As someone did these lines,
“Having timeless but memorable brand livery helps retain awareness of your brand, and consistency helps to develop trust.”
So, the immortality of a brand lies in awareness among users while trust and worth are earned only through consistency among your audience that includes all – customers, competitors, and just users.
Now you know how to brand your business so let’s get on to the business branding examples of two of the famous companies worldwide.
Business Branding Examples
There are many business branding examples in the digital market today such as
Netflix, FedEx, Coca-Cola, Pepsi, Apple, and many others that have made their mark in the global arena.
From these, I have selected two of the most famous companies worldwide – “the Apple” & “the Coca Cola” – that can be taken as business branding examples. These two had their sudden surge of popularity in the market in 1980 and 1929. Their descriptions are mentioned below.
The Apple logo was inspired by the famous story of Isaac Newton sitting under a tree where an apple fell on him and gravity was discovered.
Now, this story relates to almost every person and this makes Apple a customer-centric company within every household. Therefore, the brand has become a tech symbol today.
Apple is a computer company but it is not just any computer company. You know Apple as the brand of today with its name affecting and attracting customers every day.
And also, Apple contributes to the US economy making billions in yearly turnover and creating jobs as per a report shown in the stats below.
The company’s logo design makes an effortless impression on customers’ eyes, and the simple tagline “Think differently” encourages users to think beyond the box, making it the most talked-about firm today.
And according to statistics, Apple achieved the highest revenue.
All these components along with their consistency towards their customers work together to gain popularity and business, not only in the US but in the distant corners of the world.
Coca Cola is almost a century-old brand and their slogans have set in motion the connection clarity with the people, making it feels like they communicate directly to them about Coca-Cola.
Their message “Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle” is simple and has a caring vibe to it.
You can read some more slogans.
“Where There’s Coke There’s Hospitality (1948)”; “The Coke Side of Life (2006)”; “Open Happiness (2009)”; “Taste the Feeling (2016)” and “Real Magic (2021)”
As per a report by Coca Cola regarding their slogan’s success,
“Slogans have affected our sales figures, such as “Three Million a Day” from 1917 or “Six Million a Day” from 1925.”
Look at the picture below from Coca-Cola’s “History of Coca-Cola Advertising Slogans” which basically provides increased revenue due to changing slogans.
So, you can understand how establishing their expertise among soft drinks while personifying the brand, Coca Cola is among the big brands that value their customers through the unique brand voice of slogan
Bonus: Free Tools To Build A Brand
These tools are digital but need an employee to work over it without any automation process that is provided in Artificial Intelligences Tools that are well-known today.
Many marketing companies do use these tools for email marketing, link building, and many such features that are important for the SEO and branding of your website.
Some such tools are: WebPageTest, Canva, HubSpot CRM, Google Analytics, MailChimp and HARO (Help A Reporter Out).
These tools are dependent on the ever-changing algorithm of your search engines and help you optimize your branding website by providing you with content generating tools, email generating.
These tools also provide you with CRM so that you can individually and properly manage your brand’s relationship with your leads and the promise of a revenue bonus happens after your brand system has taken it on board.
Some such tools are: Exod.ai (Automate Your Facebook Ads), Design.ai (for Creative Content Design), Rytr (for content generation), Alli.ai (all-in-one software to simplify SEO)
How to brand your business is a question of the digital era as every and any lead on the online market search for a trusted brand that has a high rate of trust and loyal customers.
Defining loyal customers are done through the proper services, communications and product your brand provides. Now, the whole scenario looks easy if you are on the outside of the workforce but the real deal lies in the hard work and building force of management.
They have the expertise of what branding in business means and how much does branding cost for small businesses like you which is a pretty handy job.
For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.