LET’S GET STARTED
- 1 What Is AI In Marketing?
- 2 How AI benefits Marketing?
- 3 Some Best & Creative AI In Marketing Ideas
- 4 Conclusion
- 5 FAQs
In this digital era, artificial intelligence means a lot in marketing as it offers the best ways to fill up the gap between the service and the consumer.
There are many ways in which you can make use of AI to bridge the gap between your audience and your business.
AI has become an integral part of the marketing world.
Some of the brands like Amazon, Starbucks, Google’s Alphabet, etc, have been using AI for several years now and are enjoying the benefits in terms of profits, brand reputation, and exposure.
Research by Deloitte shows that 73% of AI adopters believe AI is “very” or “critically” important to their business today, and 64% say AI technologies enable them to establish a lead over competitors.
Let me show you the data percentage of marketing organizations using the following technologi597es.
Trust me, this could be you too.
Here in this blog, I am going to present to you some of the greatest innovative AI in marketing ideas.
So, put your reading glasses on and get ready to dive in.
But before jumping into the best and creative AI marketing ideas, we are going to discuss what AI in marketing is.
What Is AI In Marketing?
If marketing in AI is defined, it could be one of the best approaches to predict the customer’s behavior or the next step for providing the best service.
Other AI concepts such as Machine Learning are helping the marketers become more efficient in marketing and predicting the consumers’ next step.
Digital marketing teams can easily develop a flawless portrait of their targeted customers by leveraging big data insights and powerful predictive analytics.
As a result, AI marketing enhances digital marketing initiatives such as email marketing, content marketing, and SEO operations, ultimately assisting in generating Return-On-Investment (ROI).
And the best thing is, your business can easily achieve all these things without any effort with the help of AI in marketing.
That’s why AI in marketing is a must as it is the demand.
How AI benefits Marketing?
AI can be used in a variety of ways in marketing, and each of these uses has its own set of benefits, such as risk reduction, increase in speed, increase in number of happy customers, increase in income, and so on.
Benefits might either be quantitative (number of sales) or not (user satisfaction). There are a few broad benefits that can be applied to all AI applications:
1. Increased ROI
Marketers can use AI in marketing to transform their marketing strategies by getting the most valuable insights from the datasets.
AI can help you make quick decisions on how to effectively spend expenditures across media channels or examine the most efficient ad placements to ensure that customers are consistently engaged, maximizing the value of campaigns.
Hence, that is going to help in increasing the ROI.
2. Better Customer Relationship
AI can assist you in sending customized messages to the right consumers at the right times.
AI may also assist marketers in identifying at-risk clients and providing them with information that would encourage them to return to the company.
Some Best & Creative AI In Marketing Ideas
Before we jump into some AI marketing ideas, I would like to show you a youtube video that is going to help you understand AI in marketing concepts clearly.
Now, we would see some AI in marketing ideas.
AI In Content Creation And Curation
Do you know that you can create and curate the content for your audience?
If you don’t know what content creation and content curation is, then let me explain this to you.
Content creation and curation are basically creating engaging content according to what your audience prefers and converting them into leads in the end.
But creating customized content for a large number of customers is practically impossible.
So now with the help of AI, you can deliver personalized content to every customer without making much effort.
This content can be in the form of newsletters, personalized emails, or ads on social media platforms.
For example, as you can see on the screen eBay was able to create personalized messages for every customer in the form of email headlines using an AI content marketing tool like Phrasee.
In this example, you can see that eBay generated this email, especially for Sam to view his latest order updates.
This is the level on which eBay is using personalization to their clients using AI.
Internet giants like Netflix use AI to recommend relevant content based on their users’ past behavior.
AI In Email Marketing
Artificial intelligence makes email marketing better in two big ways that are:
- It increases your revenue and ROI
- It decreases your cost spent on campaigns.
Many companies use AI-powered tools for:
- Writing email subject lines.
- Writing portions of mails.
- Sending personalized emails to each prospect.
AI-powered tools can also be used to analyze the behavior of your targeted audience. They can use this information to decide the best date, time, and method for sending them a customized mail.
As we already discussed in the example before, companies like eBay and Amazon are using AI-powered tools that help in generating personalized emails.
And these are not only the brands but there are some of the biggest brands that uses AI in marketing
See the graph below:
AI In Chatbots
With the help of NLP that is Natural Language Processing, chatbots are able to understand customer queries and respond to them appropriately.
Chatbots are helping businesses run their online stores 24/7 and this leads to better customer support services as chatbots can resolve the customer’s issues immediately.
For example, Domino’s chatbot allows users to customize and order pizzas just like they would online. And that too on Facebook messenger.
You can use Facebook messenger to directly order your Domino’s pizza without installing the Domino’s app.
See how Amazing that is!!!
Let’s take another example,
Starbucks also uses an AI chatbot called “Barista” on Facebook Messenger. Through it, they’re able to take orders from their customers.
You can also use chatbots to run your online shop 24*7.
AI In Optimizing Ads
Many companies have started to publish smart ads across various social media platforms where the targeted audience spends most of their time.
Artificial intelligence in advertising helps you to better use the keywords to target your customers quickly. The AI strategy and solutions for marketing allow you to efficiently engage customers and boost revenue at the same time.
For example, Pencil is a startup that is actually using A.I. to create the ads themselves. Pencil automatically generates dozens of six, ten, or 15-second Facebook video advertisements in minutes with the help of AI.
AI In Personalized Shopping Recommendations
Amazon uses this type of AI in marketing. It uses personalized shopping recommendations and over the years its algorithm has been kept updated.
Suggestions are now based on a variety of characteristics, including prior purchases, things purchased by other customers, searching and browsing habits, and many others.
Amazon also uses artificial intelligence to drive dynamic pricing, which involves lowering rates when more sales are required and raising prices when demand is great. Automatically, the system allows for optimal sales and revenue.
Amazon has built checkout-free physical stores with AI-powered sensors and cameras in Seattle, Chicago, and San Francisco, demonstrating its continued leadership in the use of technology.
This technology can recognise the things a consumer has selected and would immediately bill them as they exit the shop via the Amazon Go app.
See the video below:
Echo Look, the company’s AI-driven personal stylist that employs machine-learning algorithms to make specific outfit choices, hence driving greater sales of garments, shoes, and accessories, is joining the trend of integrating AI in the fashion business.
AI In PPC Advertising
Can you believe that AI is also used in PPC Advertising?
Yes, you read that right!
According to GoodFirms, studies revealed exciting findings from PPC gurus about the application of Artificial Intelligence in PPC (pay-per-click advertising).
Some of the most popular AI applications in PPC include:
1. Bidding strategy
2. Targeting micro-moments
3. Ads that are responsive
4. Analyzed performance
5. Ads that change based on your search terms
6. Optimization of the price
7. Management of accounts
You can monitor more advertising platforms with AI than you can with your in-house employees and, maybe, your rivals.
AI In Online selling
In online selling, you can take an example if NIke itself.
Nike uses artificial intelligence to provide clients with customized experiences. Nike’s website may now propose goods to clients based on their preferences.
Customers may also use conversational language and visuals to look for things without having to engage with a human.
Nike makes extensive use of AI to tailor the client journey, which is a significant value-add to the company.
AI In Powered Customer Insights
AI is mostly used by corporations to acquire data.
Businesses may use the information that AI collects to better understand their consumers and make more customer-centered choices.
By evaluating the large volume of online material on social media platforms, blogs, and other platforms, AI provides external market knowledge.
Buyer personas may be simply created with billions of data collected by AI systems. On-site interactions, regional specials, buying habits, previous interactions/communications, referral sources, and more are among them.
Customer segmentation may thus be done more efficiently.
Marketers may more clearly define which consumers should be targeted and if they should be included or omitted from the campaign, better match customers to the items they’re most likely to buy, and avoid marketing irrelevant or out-of-stock products to customers.
AI In Sales Forecasting
The adoption of AI in sales forecasting has helped digital marketers find new and easy ways to hit their desired targets.
Walmart, the American retail giant, saw a 10-15% online sales increase of $1 billion after using AI sales prediction.
Tools like Playbooks, EverString, and Lattice Engines can help you get meaningful insights for accurate decision making and sales forecasting.
For example, Walmart’s use of AI and predictive analytics is invaluable for inventory management.
AI provides online behavior patterns of targeted audiences and a huge amount of data points to help prepare for a rise or fall in product demand.
So, in this blog we have seen the best and creative AI in marketing ideas that you can apply in your business too.
This blog is extremely helpful if you want to use AI in marketing as it contains all the AI marketing tactics.
Using AI in marketing is extremely beneficial if you want to grow exponentially and quickly as you can see some of the biggest brands like,Amazon, Starbucks, Google’s Alphabet, etc, have been using AI for several years and building their businesses exponentially.
So, apply the tactics mentioned above.
Or, if you get stuck anywhere in the topic and need any help, you can comment down in the comment section.
For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.
1. How can we use AI and digitalization to emphasize the brand?
Brands can track mentions and highlight trends and patterns with AI, which can analyze social media postings and comments at scale. Brands may use this technology to detect and respond to mentions of their brand in online conversations.
2. What role does AI play in the future of marketing?
Marketers can notice patterns and anticipate them in the future with AI technology. Businesses may also use AI to create better, more targeted marketing.
You can both improve sales and save money by incorporating AI into your agency’s digital marketing approach.
3. What impact does AI have on digital marketing?
With the data it has previously examined, Artificial Intelligence has the potential to comprehend the wants and preferences of the consumer.
AI assists businesses in understanding what their consumers want by segmenting the audience. It aids in the prediction of your target customer’s purchase habits.
4. What is artificial intelligence (AI) in digital marketing?
Digital marketers’ customer-facing services are being transformed by artificial intelligence, which is enhancing productivity and improving user experience. The usage of chatbots to provide customer support is a frequent example of AI on the internet.
5. What impact would AI have on marketing jobs?
Marketers do not need to waste time generating content that would not appeal to their target demographic. AI works by analyzing data to identify what content your audience wants to see.