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Google ads is the advertising program by Google and it is one of the effective ways to drive targeted traffic to your landing pages. Using Google Ads pay per click (PPC) ads advertisers pay an amount to show their advertisements, services or product listings etc. within the Google ad network to web users. Sometimes you may experience a rejection from Google ads that makes you disappointed. Based on the policies, Google decide whether your ads are to be approved or not.
Possible Reasons Your AdWords Ad Is Disapproved
Reviewing your ads based on the existing policies, Google may disapprove your ads and the new policies will also affect your ad approval. The reasons could be:
Copyrighted content: The contents from anyone else cannot be added to your ad. Once such copyright issues being detected, Google will remove or reject your ad. The most important factor is obviously, the copy content.
Dishonest testimony about your identity or qualifications: False claims or statements or license will be rejected by Google as it will mislead the users. Be sure to be genuine about yourself.
Broken Landing pages: A broken landing page in your ad could result in removal of your ad by Google. Make sure that your landing page is neither broken nor under construction.
Mismatch between the display URL and the root domain of the destination URL: Google policies will verify that the root domain be the same as the display URL. Otherwise your ad could be rejected.
Excessive punctuation or exclamation points: Avoid using exclamation marks in the ad headline and more than one exclamation points in the ad itself. More you tend to be excited, chances are high for the ad to be rejected.
Annoying contents: Adult-oriented content, gambling, counterfeit goods, dangerous products (like fireworks), and offensive content could result in rejecting and removing your ad by Google.
Claims that you are the best: If you claims your business to be the best or the number one by yourself, it has a high chance of being rejected. Let the customers decide who is the best.
All caps: If your ad contains words with all CAPS, rather than any codes, your ad could be removed.
Click here: Some texts like Click here will be flagged immediately and the ad will be removed.
Google Also Do Not Encourage:
Irrelevant promotions like mismatch between the title and ad text.
Missing information like payment details and mode of payment, genuine contact details etc.
Fake offers and promotional offers that are currently unavailable or not genuine.
Different business details from the domain.
Ad destinations that use “phishing” techniques.
Below image is showing a lifecycle of how various advertising platform help you win customers.
Alternative Marketing Practices When Google Ads Is Not Getting Approved
Even though Google Ad is the leading and most effective option to run PPC campaigns, there are another options too. These will be helpful in situation like, your ad is being rejected or removed by Google.
Bing Ads
Bing ads is an alternative for Google ads, even though many are ignoring the importance of Bing ads. The main advantages of using Bing ads is that competition is comparatively low and Bing Ad is cheaper than Google ads. Bings also displays the ad URL just like google ad does, and Bing highlights the URL also. Bing offers the provision to add the description field of 80 characters long. In case of Affiliate marketing ads Bing ads are more recommended.
Instagram Ads
Instagram is being one of the most popular Social media, and more and more advertising opportunities are available as people are actively using Instagram nowadays. Instagram ads are great for lifestyle products marketing and influencer marketing. The main advantage is that we can place our ads as attractive stories, pictures, videos etc. We can focus on targeted customers based on location, interests, demographics etc.
Facebook Ads
Facebook is a social media platform that people use worldwide and a leading platform for years. We get a large number of new customers and is a great option for any kinds of ads. We get the preferences and interests of the people from Facebook and thereby making it easy to target the potential customers. Facebook is the leading social media platform for marketing and a perfect fit for advanced algorithmic targeting.
LinkedIn Ads
More professional means of marketing is being easy with LinkedIn and recommended for B2B marketing. Most of the business professionals are actively using LinkedIn and good for targeting people based on their profession and industry.
AdRoll
AdRoll is recommended for retargeting and remarketing campaigns. AdRoll reaches audiences across Google, Facebook, Instagram, Yahoo, Outbrain, Taboola, and over 500 advertising networks. AI predictions, and advanced tracking are the most significant features of AdRoll.
Reddit Ads
Reddit has highly engaging and smart community discussions about several topics. Customized and sponsored ads can be placed on Reddi,t specifically on subreddits and customers can be targeted. Reddit allows only one ad spot per subreddit.
Twitter Ads
Twitter is another option for finding influencers and business professionals. Obviously, twitter is a good option for B2B marketing. Twitter allows to target via hashtags so that we can target trending topics, events etc.
BuySellAds
Helps to connects website publishers and advertisers. Publishers can list their sites and advertisers can check the stats and directly purchase the advertisement spots. Because of the specific features, BuySellAds are mostly preferred for high-quality sites, especially in internet and tech niches.
Reach More Customers Online
When you partner with Incrementors, we’ll help you earn visibility for the keywords your target audience is searching, and earn more customers for your store.
You are not supposed to run ads on Google ads only, and there are many alternatives for Google ads. You should not fed up with the rejection from the Google ads. Choose the best alternatives and which will bring you the users who can’t be reached via Google Ads. Still, prioritizing the Google Ads over the other Marketing Practices is the clever idea. And once you face the rejection and removal of your ads from Google, do not hesitate to adopt the other Advertising platforms that better fit your purpose.
