Top 5 Online AD Management Tools for Website Traffic

Google Analytics

Free

Google Analytics is definitely the leader when it comes to tools that make online ad management a lot easier. It provides tons of detailed information about the way users get to, interact with, use and share your website, breaking them down into useful demographics that will help you make any necessary adjustments to your brand’s online presence from advertising to website copy. As a free service, there’s no worries about billing (unless you head for the pro version) and works with an array of digital environments. As such a giant i in digital spaces and the ability to easily connect to services like AdWords, it’s much easier to effectively analyze your data across multiple platforms and how multiple things have such an impact of your site traffic. A large benefit of Google products is that they’re constantly evolving. Google is a brand that relies heavily on innovation, progress and forward thinking.

Marin

% of Ad Spend

Billing themselves the #1 cross-channel advertising platform is a bold statement, but Marin has been around for many years and has established itself as one of the leaders in this field. With its easy-to-navigate interface, Marin automatically syncs with AdWords nightly to ensure you’re looking at the most recent and accurate information whenever you use the tool. You’re also able to quickly filter within the tool, allowing you to quickly access the exact information that you’re looking for. It also has the capability to manage large account, due to the ease of filtering and the use of folders’; which make report creating easy in addition to ad management and data collection.

Sempad

Fixed Price

Though still in the beta stages, SEMPAD is a powerful tool that can help you keep track of your ads in a way that not many other similar programs can. SEMPAD takes a slightly different approach to online ad management than the alternatives mentioned as it has maintained a focus on simplicity and efficiency over complication and expansive offerings. It provides the essentials needed by any ad manager such as reporting, bidding optimization algorithms, and KPI indicators, without unnecessary bells and whistles. These variables can also be compiled into comprehensive reports that make it easier to analyze in order to make adjustments. Where it shines is not only efficiency but cost effectiveness, by not including gimmicky features SEMPAD is able to offer one of the lowest cost platforms available for everyone from small businesses to agencies, without skimping on essential features.

Wordstream

Fixed Price

This tool Wordstream has made a name for itself as a dominant player in online ad management by providing a variety of tools to manage the keywords you’re bidding on in Google or Bing ad accounts. One of the many reasons being their keyword management; which can be extremely helpful when working with website traffic. These keywords are specific and personalized to your online ad management needs, also allowing you to group and organize them based on the information that’s most relevant to you. It also helps point out negative keywords that are having an adverse effects on your website traffic, helping you to make informed revisions to your keywords quickly and efficiently. Staying informed the effectiveness of each of your keywords or phrases will help you hone in on any issues with your website, landing page or advertisement and make the changes you need.

Kenshoo

% of Ad Spend

Kenshoo offers what is likely the most extensive offering of tools for online ad management but along with that comes one of the largest price tags, positioning it to cater to enterprise level clients.  Kenshoo provides detailed statistics that help you deal with multiple accounts across a variety of channels. Their speciality lies in their ability to handle these large entities with even larger numbers of products, services, websites, and digital spaces. For many, it’s difficult to keep track of all of them, but Kenshoo simplifies this process and allows users to have a full understanding of the data presented; helping them see its direct effect on website traffic and conversion. The bidding rules are highly customizable, even allowing you to tailor ad spend to things like availability. For companies dealing with stocking products, this can mean pulling back on ad spend for items that are close to sold out,  and pushing ones that have been recently replenished.