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Getting ahead of your competition online is a feat most companies only see in their dreams, the climb to the top of search results is a slow and somewhat testing task for a small business. This is not the same for other companies, who have effortlessly found their way to the top with what looked like immediate efforts. The main difference has to be around a number of tools and resources that are implemented and optimized by the successful side of SEO needing companies. While a lot of tools are available online, a handful are critical to looking good in the eyes of Google.
Google Webmaster Tools.
The curator of search results has made some tools available for the code side of things to be in order when algorithms crawl company websites. The Google webmaster tools comes with suggestions of points in any website that would improve it’s performance and optimize. Code edits and sitemaps that are easy to overlook and often critical to the performance of websites all are things that can be improved using Google’s tools. Among the tools; Google Trends, watches the internet and alerts the user of search habits of their potential clients, making it easier to go with what users are looking for and not necessarily random campaigns.
The Moz platform has become a household name in achieving and measuring SEO performance determining factors. Being an inbound marketing evangelist, they give analytic reports on how content centered campaigns are performing whilst suggesting the best way for your website to rake in leads. Social media efforts as well as custom campaigns are all provided on a single dashboard. This gives a company a centralized window into the elements determining their online earnings. Moz Pro is a paid service, but like the rest of the tools that give good results, it eventually pays for itself.
Since content has long been determined as the main determinant of online efforts’ success, a tool that makes sure all the content a company posts on their website and as campaigns elsewhere makes the utilizing company king as well. The special feature of SEO suggestions in content as a person writes is the most attractive feature of the Hubspot SEO platform.
This is an important tool that fortify the rest of the listed tools’ efforts. While great content is not something a company should overlook, having sharable media such as infographics that readers understand more and likely to share on social media makes them appear on first pages more than anything else. This is what PiktoChart allows a company to implement – sharable rich media.
No single tool should be given preference over another, and a company looking to try these and other tools out are best doing it strategically, measuring each result and optimizing for better performance. Some companies have teams dedicated to doing just that and any other external activities to boost their search results page rank, they get good results, while others opt for tools that automate the process through the use of bots.