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- 1 Benefits Of SEO For Dental Services
- 2 Steps To Perform SEO For Dentist
- 3 Keep Track Of Your Dental Website SEO
It is the most difficult job for Dentists to get more dental patients with traditional marketing approaches.
As the technology is rapidly growing, patients are becoming smart and internet savvy to choose the right dental clinic in their city.
There is a large customer base online waiting for you to reach out to them out. Dental SEO services are the best way to attract patients who are looking for dental care services.
Over the past 5 years Google search has become a very interesting & convenient source for patients to find a suitable dental clinic nearby.
There is tough competition in industry. But how can you put your practice aside and invest in improving the search engine of your website? You wouldn’t have to! You simply need to implement local SEO Campaigns following a simple process to gain an edge over your local competitors.
There are two main ways local SEO for dental clinic works. This works amazingly when it comes to evaluating your website on the World Wide Web.
- On page
- Off page
On-Page SEO works by describing your website, what your services pages are about.
It seeks to work by determining how optimized your website is, which is directly going to affect its search engine rankings. You have complete leverage on the on-page SEO for dental clinic.
Whereas, the Off-page SEO works by determining the popularity on the basis of its authority on the search engines.
Off-page SEO functions through the acquisition of backlinks to your site. The efforts of the same are not as visible as the on-page SEO techniques, however it does work for you in a feasible way.
Benefits Of SEO For Dental Services
Search Engines, Especially Google, Are Your New ‘Yellow Pages’
Today, more and more patients seek help from search engines in order to look for local businesses through their electronic devices. According to the leading search, approximately 20% of search queries are made for local businesses. Whereas 40% of the total mobile searches are made for finding local businesses. Of the total consumers, 97% search for local businesses on their electronic devices.
You Get Free Traffic to Your Website!
While getting your search engine rankings, you tend to get a major chunk of website traffic your way and along with that, you get more and more patients too! SEO techniques are a great investment for most dental clinic today because of these reasons.
Why Is Having an SEO Optimized Dental Website Important?
It’s very important to have your dental website SEO optimized according to your local business keywords, with other SEO features, like having a clean user interface, CTA’s, and location pages that can help you to attract relevant traffic to your website.
You need to choose a professional dental website designer. We have been in this industry for the past decade and are very happy to announce that we’ve recently been awarded for our creative work in the Top 30 Dental Website Design Companies of 2021 List.
Do your proper research before making any big decision.
There is a common perception among people that in order to get the first page Google rankings, it might take up to half a year! However, if proper SEO techniques are implemented, you can get the results in just 30 days! It takes a lot of hard work, but yes, it is achievable.
Steps To Perform SEO For Dentist
Step 1 Focusing on Your Website Service Pages
One thing that every dental practice needs to do is, focusing on the optimization of your website.
Your core pages need to be optimized to make sure your website is matched with the keywords that the potential patients are going to put in while searching for local dental practices.
Creating dedicated service pages for all the Dental Assistance you provide will let search engines know that you have better content if someone is looking for that particular service in your region.
These are the common dental services that you would like to include on your service pages:
Who you are?
- General Dentists
- Cosmetic Dentist
- Oral and Maxillofacial Surgeon
- Dental Laboratory Technicians
- Dental Assistants
- Dental Hygienists
What do you offer?
- Dental Bridges
- Dental Crowns
- Dental Implants
- Emergency Dental Care
- Oral Surgery
- Treatment of Periodontal Disease
- Root Canal
- Tooth Extraction
- Dentures and Partial Dentures
Service pages are essential, as you need to optimize them to work in your favor. Start by listing out all your dental practices. Your practices might include dental fillings, dental crowns, dental cleanings, orthodontics, dental implants, and other practices.
The Google AdWords Platform will help you identify potential keywords related to these practices, which an average person is likely to put in to search for local dental practices. If your service pages are optimized, you are going to ensure more and more patients visit your website, making your future revenues go higher.
Keyword intent is an important task when it comes to optimizing your site’s service pages. There are two kinds of keywords that are applicable to dental practices-
- Phrases with hiring intent
- Phrases with research intent
As a dental care provider, you should be focusing on getting rankings in terms of the former. The keyword phrases in terms of hiring intent tend to send signals to the person making the search query to take actions. These keywords can be used to optimize your website.
The research intent keywords, on the other hand, are used to gather information. For example, when people search for terms like “teeth whitening at home” or even “DIY Teeth Whitening,” they might not be looking to hire a dental care provider, they are just trying to gather as much information about teeth whitening as they can. Similarly, when a person types in “cost of dentures,” they might not also be looking to visit a dental care provider as well! These search queries are mainly for “research” purposes.
However, Research Intent Keywords Can Act Beneficial to Your Website Too!
The research intent keywords, though they play a secondary role in your SEO services, can still serve the purpose of getting your website traffic. You can also take the help of such keywords too. They will act as topics for your FAQs pages and other blog articles.
Step 2 YOUTUBE and Video Marketing
Youtube is a great platform when it comes to promoting your dental practice. Marketing your dental practices with the help of videos can help your draw in more and more patients. Video content is a great option not only for your dental practice’s YouTube page, but also for your website.
You can easily link your video to your website’s service pages and see the difference.
As a dental practice owner, you can proceed with “How to” videos, “educational videos,” and also answer common dental questions for potential and existing patients. Videos can enhance your dental SEO experience like nothing else.
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Step 3 Optimize Your Google My Business Page
Google My Business pages by Google can enhance your revenue generation and returns. This step gives you faster results. Why is this important?
A Google business page usually shows up in the form of a “map” or a “directory” of your business when someone looks up local dental practices. It is a great way to introduce your business to potential patients. Moreover, it takes your Google rankings a notch higher.
Here is the actionable strategies for ranking Locally see the video below:
Step 4 Get Listed on Other Local Directories!
If you are able to list your dental practice in other local directories, you are all set to boost your dental practice in the local search engine rankings. When a potential patient searches for dental services, there is a higher chance of local directories popping up in their search results than your dental practice website. The organic search results might not be fruitful for your website in these cases.
Therefore, you need to make sure your dental clinic SEO works properly and all the related information is listed clearly on a local directory website.
Another thing you would want to ensure is that your basic information, or the NAPs, should be equal on almost every platform.
Where to list your dental website on the internet?
Here is the Top Local Business listing or Citation sites for Dentists SEO that will boost your local presence:
Read More: 500+ Top Local Business Listing Sites – Citation Database
These local dental directory websites are not only going to help you have citations, but will also allow you to get the links leading more and more people to your website. More and more linking indicates more and more search engine spiders crawling to your website, allowing your website to reach the relevant sources and search results.
What Comes out of This ?
Well, not only do you get higher chances of being seen on top in an average search result, you also get more patients and more revenues your way. The higher you are placed in a search engine result, the more confident your potential patients are going to be when it comes to choosing you.
Step 5 Get Reviewed!
Getting search engine reviews that are mostly positive can give you an edge over your competitors any day!
You need to put major focus on getting reviewed on the Google Business pages, apart from just focusing on websites like Yelp and other medical sites. A good review on the Google My Business page ensures maximum exposure for your business from potential patients. Moreover, when these potential patients look at all of the reviews, they would be more willing and more likely to contact your service quickly.
But, How Would You Get Reviewed?
First and foremost, you should always provide excellent dental services to your patients. There is still a catch here, however! These patients might still not review you. So, after you are done providing your dental services to them, you need to ask them in a polite manner to review your practice in an easy manner. You can do this by sending them a follow-up “review request” mail and asking them to review your practice on the link provided in the same.
You can start this mail by writing “We would appreciate it, if you have a moment to provide your feedback on our dental services. Thank you so much.”
After this, you simply need to link your Google business page and let them do their share! Doing this for a while and making it a part of your dental services process is going to get you a steady flow of reviews on an almost daily basis.
Reach More Patients Online
When you partner with Incrementors, we’ll help you earn visibility for the keywords your target audience is searching, and earn more patients for your practice.
Step 6 Track Your Efforts!
Tracking what you are doing, keeping a check on every step and stage is vital to your business growth. This will ensure better and improved success in terms of SEO for your dental services.
Keep Track Of Your Dental Website SEO
This is the first metric you need to keep track of. As a beginner in the field of SEO for dental clinic, you need to track your rankings at least twice every month.
For this, you could take the help of the Google Webmaster, now known as the Google Console tool. The tool can be installed easily and will allow you to see what keywords are getting you the specific ranking on the Google search result. This also gives you the benefit of seeing what kinds of impressions and clicks each keyword query is getting you.
You could also seek help from other paid tools that would automatically send you updated keyword ranking reports.
Another thing you need to track is the website rankings. Though rankings are important, they are not as important as the website traffic you get! The number of visitors needs to be high in order to make sure your business is hustling and bustling.
A simple way to do this is by taking the help of Google Analytics. You would need to install Google Analytics on every part of your website and then log in to see the amount of overall website traffic you are getting. You can also see which particular pages of your website are getting the most traffic.
These stats are to be viewed once every month to keep track of your progress on a long term basis!
Apart from focusing on your website rankings and website traffic stats, you would also want to focus on the “conversion rates” for your dental service. The number of conversions you are receiving from the SEO efforts you are making is important.
But What Is Conversion?
Well, to be precise, conversion is nothing but a specific action that your website visitors are supposed to take. You might have a form for “scheduling appointments” on your website, which some people would fill to schedule their appointments. This kind of tracking is important for you to determine the number of new patients you are getting from your website, through the various pages and forms, and your SEO and marketing efforts.
With the help of Google Analytics, you can easily set up a goal tracking system to track the number of people taking an interest in a particular page or a form on your website. This way, you can easily detect the number of conversions you get from your website pages and the number of conversions you get from SEO practices.
If handled carefully, local SEO for dentists’ practices can be a real boon to your dental practice. It is the best marketing investment you will ever make! Following these practices is going to give you higher website rankings and more traffic, so you can simply focus on providing the best services to your patients.