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Nowadays, Digital marketing can be used for brand awareness and lead generation…
This is why SEO campaigns are essential for businesses with long-term growth strategies.
Since SEO campaigns take too much time to rank and derive results, many business owners switch to Digital Ads.
And, you will be shocked to know that, The United States Spends Over $190 B On Digital Ads, which is quite huge…
Here is the truth:
However, SEO campaigns don’t derive results as quickly as Digital Ads, but they have the potential to build a great online presence for your business while boosting your bottom line…
I can explain…
Check this out:
There was a time when I could not generate high clicks, impressions, or traffic… It was becoming very difficult to go…
But that’s only part of the story:
Months later, I applied some SEO campaign strategies like content creation, link building, and video marketing, which eventually helped me generate this much traffic.
And, it looks too good!!! As you can see in the graph above,
It helped me get new leads and clients from the USA.
And, believe me, you can do it too…
Below I have provided some of my personal favorite SEO campaign examples.
And the secret is: that the same SEO example strategies helped me cope with the situation and also got me here today!
So, let’s get started:
What Is An SEO Campaign?
An SEO campaign is a set of steps you follow to enhance the rankings of your website for a particular set of keywords…
You might be wondering: Then, what’s the difference between an SEO campaign and an ongoing SEO process?
There is a difference… an SEO campaign has some specific goals and targets you want to achieve, and an SEO process is about improving the website in general.
You must go with an SEO campaign if you wish for better results.
The example below for SEO campaign strategy will help you understand better…
Best SEO Campaign Examples
Now, it’s time to see some of the best SEO campaign examples that have helped me get high traffic.
SEO Keywords Examples
The Company: Incrementors
The Company: Incrementors is an SEO and digital marketing agency, specializing in providing SEO services. It is a USA-based company that helps businesses across the globe.
Challenges: It was the biggest challenge for me to grow the traffic of my website and generate leads from the USA. The website was not able to get rankings for the desired keywords!!
Solutions: I started working on content creation for the website and made it rank for some desired keywords.
I started working on creating a fine blog post with good target keywords…
Then, I began honing relevant and less-competitive keywords, which provided my content with good rankings in SERP and high impressions.
After that, I injected keywords into my titles and headings, which was enough to get me a good number of clicks.
It is also important to note that I was not only after traffic but also wanted traffic that could get me a great conversion rate from the USA.
I wanted people to take our services and make the conversion, and believe me, I achieved this target with this SEO campaign of keywords…
On-Page SEO Examples
The Company: The Incredible Egg
The Company: The incredible egg was created by the American Egg Board (AEB) at the request of America’s egg farmers, who desired national-level egg marketing and selling them nationally.
Challenges: The main challenge with the incredible egg was that earlier the website had enough traffic, clicks, and impressions and they relied only on organic traffic for brand awareness…
which years later declined, causing the lower visibility of the website.
Solution: The Incredible Egg worked on some SEO strategies; they made their website more user-friendly, applied SEO strategies, developed keyword strategies, understood user intent, organized the web content, and improved the UX.
They applied the whole On-page SEO strategy to get the most traffic and brand awareness back.
They also began going with short-tail, long-tail, and medium-tailed keywords.
But wait, there’s more!
And the best thing about their strategy?
The short and medium-tailed keywords helped them get high traffic, but they also had high competition.
Targeting the short-tailed keywords helped them get higher rankings and clicks, but those keywords didn’t have much volume.
But… the combination of all three types of keywords and SEO strategy helped them get 87% growth in mobile traffic and a 22% increment in website traffic.
Read More: How to Find the Right Keywords for Your Business?
Responsive Design
The Company: Ravensburger
The Company: Ravensburger is a German game and toy company mainly focused on the jigsaw puzzle market, founded by Otto Robert Maier in Germany.
Challenges: The challenge that Ravensburger faced was that their website was receiving high traffic from windows, but the website was not optimized for mobile-friendliness, which eventually got them less traffic from mobile.
The company’s ability to cope with the responsive design issue can be the best SEO campaign example.
Solution: It is no surprise that optimizing the website for mobile responsiveness is important as 50% of the traffic comes from mobile devices.
If you don’t work on the mobile-friendliness of your website, Google will rank it lower.
So… to stay high in the SERP, you must work on mobile friendliness…
And this is exactly what Ravensburger did.
They optimized their website for mobile-friendliness…
This is the website design where the game listings are shown horizontally:
And… now you are looking at listings of mobile, it is showing as vertical:
Ravensburger is one of the best examples of a responsive design SEO campaign.
SEO Content Examples
The Company: Kids Club Paediatric Dentistry
The Company: The kids Klub Pediatric Dentistry practices serves kids with dental issues in Phoenix, Arizona.
Challenges: Kids Klub Pediatric Dentistry wanted to enhance their local searches in Phoenix, USA in order to acquire more and more patients locally, and increase visibility and authority.
Solutions: The company worked with a digital marketing agency and conducted keyword research strategically and ensured the titles, headings, and content were properly optimized.
Also, they planned to get more customer reviews on Google, but the main focus was to enhance the content of the website and target the local customers.
That’s how they improved the brand’s reputation and improved trustworthiness, which eventually helped them get high rankings in SERP.
Enhancing the quality of the content on the website generated more than 39 reviews. Their online rankings increased by more than 84 positions.
And… that’s how they were able to target more and more local customers, being one of the best SEO content examples.
SEO Marketing Campaign Examples
The Company: Sky News
The Company: Sky News is a British television and news channel and organization that provides news mainly from the USA and the world around us.
Challenges: Sky News wanted to start search engine marketing with SEO and PPC to target users who search for highly specific news.
Solutions: They ran the RSS feed through Darvin Optimiser Technology.
This helped the brand generate automated keywords relevant to the particular story.
That eventually helped the campaign to be shown on search engines as soon as it was received by RSS.
After that, they created a centralized PPC budget to review the daily spending.
This strategy helped them break the news and generated 400% more impressions on the page.
Link Building Campaign Examples
The Company: America’s Best Contacts & Eyeglasses
The Company: America’s Best is the nationwide brand with more than 500 retail stores.
Challenges: The biggest challenge that the brand faced was a lack of online authority, which hurt its ranking in SERP.
Solutions: To build online authority, the brand focused on On-page SEO and Off-page SEO.
Firstly, they created a new keyword strategy and applied it, and most importantly, they found but the keywords most profitable to target.
They restructured their website while optimizing the whole website for those keywords.
In Offsite SEO, they focused on link-building and optimizing online directories to produce a robust link building campaign. This link-building campaign helped them increase their online authority and rank No. 1 in the SERP.
Read More: 11 Unbeaten Link Building Tools To Win SEO
Website Structure Improvement
The Company: Belden Brick
The Company: Belden Brick is the largest brick manufacturing company in the United States.
Challenges: The main challenge of the website is that it has too many web pages, which makes it difficult to update the website to attract more leads.
Solutions: The website had more web pages, but there was a need for a good website structure to attract more local customers.
They redesigned their website to make it look more professional.
On the backend, the developers cleaned up the CSS and HTML code and formatted the content. This led to good conversion rates.
And… due to all of these things, within 12 months, 85% more visitors came, and the amazing thing is that this also increased the number of repeat visitors.
Content Redesigning
The Company: Windows report
The Company: Windows Report is an UK based online publication company.
Challenges: The web traffic has declined.
Solutions: The brand started focusing on the content redesign along with the major SEO tactics that include;
- Updating the old content
- Fixing the 404 error pages
- Updating the page titles
- Including more keywords, naturally
By applying all these strategies, the brand generated one million new organic users per month.
Conclusion
So, these were some of the revolutionary SEO campaign examples that would help you with your SEO campaigns. These examples are the best to tell you how you can go with the SEO campaign and get the desired results.
Just observe these examples and how the brand has taken the whole SEO campaign to the next level and driven the maximum results.
If you have any doubts or queries, you can just comment them down below in the comment section and I will surely reply!
FAQs
1. What makes an SEO campaign successful?
Having a plan and a road map will definitely help you. It is very important to keep everything in check and see how far you have come as per the efforts that you have made. This data will tell you the areas for improvement.
2. What is the best SEO campaign management software?
There are lots of SEO campaign management software like Trello and Asana, but you can also go with tools like Microsoft Excel and Google Spreadsheets.
3. How do you plan an SEO campaign?
There are several SEO factors that make a campaign go successful. Some of them are, creating appealing landing pages, adding CTAs, conducting keyword research, and improving internal linking.
4. What does an SEO campaign consist of?
Some of the things that an SEO campaign consists of; planing, implementation, content creation, and generating results.
5. How long does it take to implement SEO?
The SEO implementation will take about 2 to 6 months.
