LET’S GET STARTED
High traffic and brand awareness can be derived through an effective SEO campaign.
You can use strategic SEO methods to increase traffic and visibility in organic search results.
To do all this… you must run a well-planned search engine optimization campaign.
But.. it could be scarier if your SEO campaign lacks somewhere…
What if you don’t follow the right strategy?
What if you don’t understand the right user intent?
This could even lead to the failure of your SEO campaign.
No worries! Here in this blog, I am going to show you how to launch a well-planned SEO campaign!
But… before moving further, I want you to check this out:
There was a blog on my website, Types of Propaganda Used in Advertising
This blog used to get average traffic of 30 clicks per day…
I knew that this blog has the potential to get almost 300 clicks per day. So, I ran an SEO campaign with the goal to get 25k clicks.
And, as you can see… I am just about to achieve my goal.
Well, to be honest:
It was only possible because I ran an effective SEO campaign that gave me results…
Want to know how I did that?
Read the blog all the way through.
So, let’s get started:
What Is An SEO Campaign?
Simply defined:
An SEO campaign is run while having a specific objective in mind.
It may include strategies like keyword research, content audit, On-page optimization, link building, and many more.
On the other hand, regular SEO is just an SEO process without any specific goal.
The main goal of SEO campaign is to improve search engine rankings.
Also, 64% of marketers actively run effective SEO campaigns because it helps them hit their KPIs (Key Performance Indicators).
It tends to be a very cost-effective solution.
How To Run An SEO Campaign?
In order to achieve long-term success in SEO, you must know how to run an SEO campaign.
It’s not only about how to run an SEO campaign but also about knowing all the steps while running an SEO campaign.
Given below are all the steps to running an effective SEO campaign.
Set KPIs & Goals
It is the very first step before setting up an SEO campaign strategy. To know the goals and KPIs of your campaign.
If you don’t know the definition of success for yourself, how are you going to achieve that?
So, in order to measure the whole SEO campaign, you must track them.
Now, you might be wondering: I simply want more traffic…
It is not the traffic that is your goal…
But… how much traffic in what period of time you want is your actual goal.
I hope you have got the point about what kind of goals you need to set up.
Now, you might be wondering: how am I going to do that?
Well, I have a simple answer to that.
Let me explain below…
Do you know that Google keeps a record of the search history of its users and then shows them results on the basis of their preferences?
This is exactly what you need to do.
You need to keep track of the users on your website… You need to know how the users are behaving on your website. Whether they like your content or engage with your website.
These are the best KPIs to measure for SEO campaign strategy..
To get this data, you can use free tools like Google search console or Google Analytics, and now you can even use a new version of Google Analytics, i.e., GA4.
If you wish to create a next-level goal, you can even use Google Tag Manager.
Let me help you in creating KPIs:
You can create such goals and KPIs
- Increase the web traffic by 50%.
- Enhance home page session by 25%
- Improve organic sessions by 70%.
Find The Right Keywords
The next step to a successful SEO campaign strategy is finding significant keywords relevant to your site and niche…
The keywords need to be found and short-listed to create better content and change the existing content on the website.
In order to get the right keywords for your website, you must know how to perform keyword research.
To perform keyword research, you can use tools like Ahrefs-the keyword explorer, and SEMrush.
Now, you need to come up with the topics you want to run a campaign for.
You need to think and find as many relevant topics as possible for your website.
To get such topics to run an SEO campaign for, you can ask these questions to yourself:
- What products or services are your customers looking for?
- What do you offer your customers?
- What message do you want to convey to your customers?
- What topics do you wish to write about?
Once you have got the list, narrow it down as much as possible.
Keep only topics you think are really helpful to your target audience.
Once you have found the topics, it’s time to perform keyword research and get the keywords you want your website to rank for.
Above, I have already mentioned the tools for keyword research.
Once, you have a list of keywords, narrow it down too and choose only a handful of keywords.
Here, you need to choose keywords with high search volume and lower Keyword Difficulty.
And, you are done!
Create A Page Title
So, you are done with the keyword research. Right?
Now, let’s create a page title…
Here, below, I am going to provide you with the templates for page titles too.
But… before that, you need to understand some things…
The page title is one of the most important elements of an SEO campaign as it helps in enhancing the CTR (click-through rate).
So, make sure your title is appealing and converts.
To create such an appealing title, you can follow the tips below:
- [in title: “your keyword”] search on Google like this.
- Check out the results that have appeared on your SERP.
- Now, create a title that is much more appealing than the titles being shown to you.
Let’s say, I search for, in title: “SEO campaign example”…
There are only 21 results available on Google, which means, this keyword is easier to rank.
To make the title more interesting for your user, you can use words like,
- Step-by-step guide
- Ultimate guide
- Complete
- Easy
Now, you might be wondering: this is going to be difficult to create such page titles…
No worries! Here I have provided a list of page title templates you can use now.
Click on the download button and you will have “Ready-to-use Headline Templates”
Create Great Content
Do you know that one thing which makes a user come back to you, again and again, is your content?
And, believe me, this needs to be great!!!
When I say great, I mean great in all senses.
Now, you might be wondering: I don’t know how to create such great content.
Well, no issues! Here we have, Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully]
This is a definitive guide to content creation, from writing to publishing.
Here are some points that would help you create a high ranking content:
Make Better Content:
The first thing that you need to consider to publish great content is that you need to make better content.
Your content must be better than the content available on Google…
Then only it will rank!!!
Observe the content available on Google and think about how you can make your content better than theirs.
Think about what a user might like to see for that particular keyword.
And then, deliver the things.
Write In-depth Content:
Many recent studies have shown that in-depth content tends to show up more in organic searches.
There are hundreds of pages that rank in SERP for the chosen keywords.
So, how are you going to rank?
The answer is simple:
Let me explain…
Write in-depth content that explains all and makes sense to the user…
This will definitely help!!!
Keep Transparency
Don’t hide any important information from the user…
By important information, I mean add affiliate links in your blog post if required.
It builds trust in the eyes of the user.
As you can see in the image below:
This is one of a blog published on my website…
Here, I am providing a statement to my users and I proved my point by providing an external link on the blog…
That’s how my audience will trust me!
Along with this, always show the info and photographs of the author so that the user may contact him if needed.
Show Your Face!!
Prove the statements you are making in the blog post with the actual data.
Show Your Authority and Expertise
When we talk about authority and expertise, there also comes a Google algorithm, i.e., E-A-T.
Let me explain…
You can’t rank for certain topics on Google until and unless they are not verified by an expert.
Some of those topics are, healthcare, finance, and legal advice…
So, you must prove that you have expertise in the field and the authority to talk about such topics.
It is one of Google’s ranking factors and affects the ranking of your website.
Make An On-page Strategy
So, you are done with all the important things relevant to your SEO campaign.
Now, it’s time to implement the On-page SEO strategy before you even hit the Publish button.
And the reason why you should go with On-page SEO is that On-page SEO has the potential to enhance the ranking of your website.
By on-page SEO strategy, I mean everything the image reflects below:
Even if you don’t know all the On-page SEO strategies, no worries!!!
We have a detailed blog for, Top 10 On-Page SEO Techniques for Higher Ranking
Just follow all the tips mentioned in the blog and see the higher rankings of the website.
Some of the On-page SEO strategies Include:
- Add target keyword in URL.
- Add the target keyword in your first paragraph.
- Mention the target keyword in the H1 tag.
- Add related keywords in H2 and H3 tags.
- Add long-tail keywords to your content.
- Add Alt tags in your image.
Monitor The Results
So, now you have even published the blog by optimizing it with SEO techniques…
Then, comes a phase of evaluation.
This is the time we evaluate whatever we have done…
Now, get back to the objectives and KPIs that we have set in phase 1.
We will evaluate them and see how much we have achieved our target.
Here’s how we can track our metrics…
Let’s say, it was my goal to achieve 6k clicks in a month.
So, I can use Google Search Console to check if I have achieved the goal and if not, where I am lacking behind.
Here’s how I have checked my metrics.
Another example, that I can give you is…
Let’s say, it was my goal to have 60k all-time backlinks for my domain…
I can easily check it out with a tool name, Ahrefs.
Evaluate The Campaign
I would recommend you take notes just after the campaign ends.
- Check it out if the SEO campaign went exactly like what you expected.
- If not, what can you do to improve further?
- Check out if it is copyable.
Of course, you will not remember the data and facts after 2-3 months. So, it is important to note down your findings at the time.
When your SEO campaign going on, it is good to perform weekly check-ups.
Weekly check-ups would help you track your SEO campaign.
Even if you don’t achieve the goal, don’t take it as a failure.
Check and find out where you went wrong.
And, this will help you create more SMART goals for the next time.
Also, here are some of the SEO campaign examples that will help you understand the concept deeper.
Conclusion
These were the steps to creating and launching a well-planned SEO campaign.
Just follow all the steps and you are going to have a bang on Google!!!
These steps will not only help you in just one SEO campaign but help you in a long run!
So… apply them and see the results.
If you have any doubts or queries… you can just comment it down below in the comment section and I am going to reply for sure!
FAQs
1. What makes an SEO campaign successful?
There are several things behind the SEO campaign that makes it successful, find your audience, understand how SERP works and conduct keyword research, improve internal linkings and create high-quality content.
2. What skills will I need for my SEO campaign?
There are some skills that are needed to run an SEO campaign. Some of them are:
- Critical thinking
- Analytical skills
- Decision making
- Writing
- And, Research skills
3. How much does running a successful SEO campaign cost?
Most SEO projects cost between $400 to $10,000 depending on the level of work and services your website required as per your desired results.
4. What is the best SEO campaign management software?
There are lots of tools available in the market like,
- SemRush
- Google Search Console
- Moz Pro
- Ahrefs
- SpyFu
- BuzzSumo
- HubSpot
- Ubersuggest
5. How long does it take to implement SEO?
Usually, SEO takes time from 3 months to 6 months.
