5 Easy Tips To Optimize Your Local SEO For Multiple Locations

Google has claimed that 46% of searches are made with the local intent on Google and 76% of all those local searches visit the in-store within 24 hours…

Doesn’t that sound amazing?

This data might be alluring you to optimize your business website for local SEO…

But…just imagine for a while… 

How’s the statistics would look like if you apply the SEO for multiple locations?

It will ROCK all over the internet!!!

Are you ready to rock your business all over the internet?

Get ready with local SEO for multiple locations. 

So, let’s get started! 

Benefits Of Multiple Location SEO 

Going on with the multiple-location SEO is just a great idea for some businesses. 

It’s high time to get serious about multiple location SEO if you are planning to serve in multiple locations…

So, first, let’s understand its benefits. 

Boost Local SEO Results

The biggest advantage of the Local SEO results is it will boost the local SEO results. 

Confused how?

Let me show you…

If you have noticed carefully, you must have seen a feature of a drop pin on Google Maps along with information about the business addresses, opening hours, and other information. 

Let me explain to you…

If a person searches for, “Macdonald’s near me” on Google, he is supposed to get a Google Maps with information outlets of the business. 

Like this…

Attract More Local Customers

Do you know over 70% of people who searches on Google with local intent actually end up visiting the business within 24 hours? 

So, that simply means…

There is an ‘N’ number of people looking for exactly what you are selling. 

But… the whole question is about reaching them.

Which is, ofcourse, possible only with Multiple location SEO. 

Because multiple location SEO makes sure such customers or people find out your business when people search for the product or services you provide. 

More Brand Awareness

Multiple location SEO can also boost the brand awareness of your product or services by increasing the traffic to your website. 

When a customer searches with the keywords you are targeting, your business has a high chance of ranking for those keywords. 

Suppose if I search for “furniture in new york”… the shops that are ranking on this keyword must be SEO optimized. 

Tips To Optimize Your Local SEO For Multiple Locations

Thinking about how can you optimize your local SEO for multiple locations? Here’s how you can do it. 

Here are some of the best tips for SEO for multiple locations. 

These are the best tips below if you want to know how to rank in multiple cities. 

Keywords Research For Location Pages 

Any SEO strategy is based on keyword research. No matter if it is local SEO or a regular SEO of the website. 

Your keyword research must be very in-depth and strong. 

So, you might be wondering now: 

How can I get started with keyword research?

Well… here are two things that you need to pay attention to…

i. Do Keyword Research For Location Pages

Location page keyword research is a little different from regular SEO keyword research. 

You can use any keyword research tool like Ahrefs, SEMrush, or any other keyword research tool…

After that, you just need to follow these 4 easy steps:

• Make a list of products or services that you offer. 
• Find the local intent as per your product or services. 
• Choose Volume & KD as per your requirements. 
• Group or map the keywords. 

ii. Types Of Local Keywords That Work 

Now, the next thing that you need to see… is the type of keywords that work for local intent. 

Remember the McDonald’s example that I gave you above…

“Macdonald’s near me” 

These are some keywords with local intent. 

Now, you might be wondering: what all other keywords can I target?

Let me show you an example:

For that, you need to find “long tail Geo-modified keywords”

Like this…

I searched for some seed keywords

And, here is how I have got some related keywords to my seed keywords for SEO multiple locations. 

 This is one of the best SEO strategies for multiple locations…

Read More: Ahrefs Guide: The Most Comprehensive Guide Available on the Internet

Optimize Existing location Pages Or Create New Location Pages 

The second thing that you need to do is to optimize the existing location pages or you can also create a new one…

Here’s how you can do it:

i. Optimize Your Meta Tag With Local Keywords

There are meta tags that need to be optimized as per local keywords…

Let me explain this concept with the help of an example:

I searched for “dentist in new york”

I got one of these results in SERP. 

And when I click on this page…

I noticed some things

Just see how they have mentioned keywords in Meta tags…

Keywords they have used in the content

And, as I showed you above… they have also used the keyword in the meta description as well.

Can you see their strategy and how they have used local keywords in their meta tags… this is exactly what you need to do if you wish to rank on local keywords. 

Read More: Tweaks For Page Title & Meta Description That’ll Boost Your SEO Traffic & CTR

ii. Add GMB iframe Map

Along with all these things, the best thing that you can do for multi-location SEO is to add GMB iframe Map…

Wondering about what’s that…?

Let me show you…

Remember the Manhattan Dentist example that I gave you above…

They have also added that GMB iframe map on their page.

This is the bottom page of the website… and here they have added GMB iframe Map. 

This iframe map helps your client or customer visit your mortar-and-brick business successfully. 

That’s why you must add that.

It is something they can take action for. 

iii. Add Address With Schema Markup

If you have heard this term for the first time… 

Then, let me make it a little clear for you… the Schema Markup is a code that we apply to make search engines better understand our content and show it on SERP. 

Here’s our blog ranking in SERP…

And, below that you are looking at the FAQs are the results of Schema Markup. 

This is exactly how Schema Markup helps…

Now, as you are performing local SEO for multiple locations…

So, you need to add the Schema Markup to your address so that, users can see your business location even before clicking on your website. 

Let me show you…

Look at the screenshot above…

The way Taj Campton place’s address is looking in SERP is the result of the added Schema Markup. 

I hope you have understood why is it important to add schema markup to your address for local SEO for multiple locations. 

iv. Add FAQs 

Well, I seriously can’t just stress enough about why FAQs are important for local SEO for multiple locations…

Think about it for a moment!

Will not it appeals to your audience if you simply just add FAQs about what your target audience is already asking for on the Internet? 

So, just simply add such questions as FAQs 

Here’s a clinic in New York City, called Sachar Dental NYC.

So, you can also do all these things.

And, what’s the best part?

If a user searches for such questions… your website has a higher chance of ranking for such questions and getting higher visibility as well. 

Optimize Your GMB According To The Checklist

As you must have known, GMB is important for local businesses….

And it is a must for multiple location SEO.

It is a free feature provided by Google for business owners to manage the online presence of businesses. 

However, it is also very significant to optimize as per the checklist. 

So, let’s understand the checklist. 

I. Checklist To Optimize Your GMB

1. Select Proper Category 

Select the right category for your business…

If you have a café and you chose a category for Pizza shop, how would your business rank if somebody searches for “café near me”

No! It would not rank for that keyword if you have chosen the wrong category…

Even if you chose the category, “coffee shop”, it is still not relevant. 

You must choose the category exactly what you are selling. 

2. Add Proper Description

Do you know you can add the business description on your GMB which would help your business show up in the knowledge panel in search or Google Maps results? 

Which is ultimately helpful in local SEO for multiple locations. 

Adding the business description is easy. 

You can do it in just some simple steps:

• Log into your GMB account.
• Click on the “info” button.
• There will be a section called, “Add business description”
• Click on the pencil icon and you can simply add your business description.  

3. Populate Your Profile

You need to fill up all the details that Google has asked for. 

You need to populate it. If you keep some fields blank, they will not be relevant to your potential users. 

Your potential customers will not be able to find you.

You can take it as a matchmaker… the better information you give about your business, the better it will match and rank. 

4. Keep Your Hours Updated

Simply put:

You want the customers to show up when you are open…

But, what if your GMB says, you are open but you are closed…?

That’s a big issue that you must resolve. 

To resolve this, you must keep your hours updated on GMB. 

5. Select All Applicable Attributes

Along with all the things elaborated above… you should also add the applicable attributes for your business…

It helps Google know if you provide some specific service or any other quality of your business that you may want your customers to know. 

It looks something like that. 

6. Verify Your Location

As you know Google My Business is based on local searches. Local SEO for multiple locations will only work if your business is genuinely local. 

For that reason, Google will verify your location. 

Most probably, you will receive a postcard to the mailing address and there you will have to legitimate address with a mailbox. 

7. Add A Local Web Page Address To Your Local GMB

The last thing that you must do on your GMB is to add your web address to your GMB page. 

Adding the web page to GMB is very easy. You just need to follow the steps given below:

• Go to your business profile
• Click on edit profile
• Select the traction type that you wish to link to
• Click on Add Link
• Enter the URL
• Click save

Improve Your Business Or Citation Campaign 

So, till now we have seen all the important things that we must do for multiple location SEO. 

Now, let’s see some other important things that will help you in local SEO for multiple locations. 

Here a big reason why you should go with citation is that, as per the survey by Moz, it is the fifth most important thing to rank for local SEO. 

Fix citation 

The very first thing that you can do is fix the unmatched citations. 

So, here are some easy tips through which you can do it.

Identify Incorrect Citations  

The first thing you need to do is to identify the incorrect citations.

Now, you might be wondering: how would I be able to find incorrect citations…?

Well, it’s very simple.

You can simply use a lot of tools available in the market out there to help you find incorrect citations.

Reach Out To The Websites And Fix Citations 

The next step to fixing citations is to reach out to those websites and fix those citations.

Either you can contact those websites and claim the citation is yours or you can simply fix the citation by contacting the website and telling them what’s wrong with your business listing.

Create New Citations

Creating new citations is also very important.

What’s the best part?

It is also very easy…

Let me show you how.

Get Your Information Submitted By The Big “Data Aggregators”

There are some biggest data aggregators in the USA, if you have your information submitted to these data aggregators…

You will end up having a lot of citations. 

And those data aggregators are: 

• Express Update 
• Neustar Localeze
• Factual

Submit To Other Main Sites 

Some of the best other main sites for citations are:

• Apple Maps
• Facebook
• Yelp
• Bing Places
• YellowPages
• BBB
• Foursquare

You can submit your local citations on these websites.

Use Google To Find Business Directory

You can simply go and search for things like…

• (location) business listings 
• (location) business directories 
• (Industry) business directories

Such keywords will help you find more opportunities for citations. 
Read More: 500+ Top Local Business Listing Sites – Citation Database

Encourage People To Have More Reviews

This is the last thing that you should do to local SEO for multiple locations… 

You must encourage people to write reviews for your business. 

I don’t think I need to express the significance of reviews for SEO. You must have good reviews if you wish to get those 5 stars on your business profile. 

Let me share a secret with you… people love to give feedback, you just need to push a little extra…

Request Your Customers To Write Reviews

You can simply ask it in person to write a review for you or you can ask them in a text message. 

Or, you can just automate it…

When a person purchases some product or service from you. So, you can simply just ask for their information like email or contact number. 

And, then text them after some days to ask how’s their experience with your product or service.

Use Follow-Up Emails To Get More Reviews

Using follow-up emails is a solid approach that you can go with because it is a great channel to communicate with your customers. 

What’s the best part?

You can even add the link to the platform on which you want your customer to leave a review. 

Here’s an email template for follow-up emails to get more reviews.

Engage With Your Existing Reviews

The last best part?

You can also engage with your existing reviews.

Wondering: how’s it going to help you?

It will encourage more people to give you reviews. Because they know, you don’t ignore your customers. 

If you get a negative review, accept it, apologize and improve it. 

If you have a positive review, express gratitude. 
Read More: How To Boost Local Business With Google Reviews

Conclusion 

So, here are some of the best-researched tips to optimize your local SEO for multiple locations.

If you are going to take your business to multiple locations, you must know and apply these strategies… these strategies will give you results for sure! 

These tips can help you get your sales double or even triple within a period of time. 

Your business will rock all over the internet. 

If you have any doubts or queries… you can just comment it down below in the comment section and I am going to reply for sure!